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The 2014 Personal Branding Trends and How Translators Can Leverage Them!

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Are you ready to grow your translation business and attract more clients in 2014? Translators, just like companies, must brand themselves in order to create an image or a recognizable spark that encourages their target customers to connect with them, remember them, and do business with them. To really be successful as a translator, you need to build a brand centered on yourself that leads people to think of you when they are in need of language services!

Following the Personal Branding Guru’s (William Arruda), predictions for 2014, Marcela Reyes will discuss the top trends translators should incorporate in their marketing strategy to increase their influence, name recognition, and success!

Webcast recording is available at http://translatorsmarketingclub.com/members/ site!

Published in: Marketing, Business, Career
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The 2014 Personal Branding Trends and How Translators Can Leverage Them!

  1. 1. The 2014 Personal Branding Trends and How Translators Can Leverage Them Marcela Reyes, MBA Chief Branding Officer Latitudes Training, Coaching and Consulting www.latitudescoach.com Chief Coaching Officer TranslatorsMarketingClub.com 1
  2. 2. About me • 20+ years industry experience • MBA in Marketing • Co-founder of the Translators Marketing Club • Entrepreneur • 12+ years as a ATA certified Eng>SP translator • Certified Localization Project Manager • Blue Ocean Strategy Certified Practitioner • Professional business, marketing coach and branding coach • Reach Certified Personal Branding Strategist • Reach Certified Online Identity Strategist • Certified 360 Reach™ Brand Assessment Analyst • 2010-2012 ATA’s Spanish Language Division Administrator • Columnist • International speaker
  3. 3. Personal Branding Trends for 2014 William Arruda, CEO and Founder of Reach Personal Branding
  4. 4. #1 Social Media Expertise
  5. 5. Stop being a pretender! Become an expert
  6. 6. • Do you want to be in the stands or on the field? • Great for infusing personality and storytelling. • Inexpensive & relatively easy to adjust as you grow & change. • Your competitors are already doing it. Worth a look. • Your clients are already online. • Best online tool to create your online identity and establish your online BRAND YOU! reputation:
  7. 7. #2 Presto Digital Profile
  8. 8. #3 Video Implementation
  9. 9. • Connect with prospects through video conferencing. • Use a video to send a thank you note to your clients. • Create introductions to prospects. • Create a 1-2 minute video bio • Video blog - “Vlog” • “How-to” videos
  10. 10. #4 LinkedIn: Your “Must” Branding Tool
  11. 11. • Use a professional picture • Create an eye-grabbing headline • Complete your profile (short bio) • Create a unique URL • LinkedIn is NOT Facebook • Ask for recommendations • Join and participate in groups • Link to your blog, website, Slideshare.
  12. 12. #5 Mobile Optimization
  13. 13. • Fast loading • Compelling? • Interesting content? • Easy to navigate? • User experience? • Easy to recognize call to action?
  14. 14. #6 Content Curation
  15. 15. • Identify your goal. • Get to know your audience. • Bring value. • Frequency. • Choose your content based on your messaging and brand strategy. • Sources to follow? • Focus on your client industry • Design matters
  16. 16. #7 Give Back to the Community
  17. 17. • Translation volunteering (http://tinyurl.com/ transvol) • Professional organizations • Donate to charities instead of giving gifts • Non-profit organizations (niche, skills, interes ts)
  18. 18. marcela@latitudescoach.com MarcelaJenney marcelareyes latitudescoachblog.com www.latitudescoach.com mjenney
  19. 19. • Providing the training, tools and expertise to help you grow your language business! Latitudescoach.com

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