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The Digital Marketer's Guide to Valentine's Day


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Valentine's Days in numbers, facts and stats.

Published in: Marketing
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The Digital Marketer's Guide to Valentine's Day

  1. 1. Valentine’s Day2015 Did you know? Online Dating Social Media Dating The rise of mobile Search Trends 2014 St Valentine’s day can be traced back to ancient Rome when Bishop Valentine performed secret weddings for Romans who weren’t allowed to marry in war time. In 1537, England's King Henry VIII officially declared Feb. 14 the holiday of St. Valentine's Day. Typical UK users of online dating according to CAMEO data* Online dating facts and figures The Pros and Cons of Online vs Social Media Dating Top ten mobile dating apps Google search interest for the term ‘Valentine’ Top ten Valentines search terms 2014 according to Bing Tindr Tindrly OkCupid Grindr Happn Tickr Hinge Soulmates Tastebuds Plenty of Fish * CAMEO provides customer segmentation and analysis for the UK and key global markets. In Victorian times it was considered bad luck to sign a Valentine’s Day card If you are single, you can celebrate SAD (singles’ awareness day) on the same date Physicians of the 1800’s commonly advised their patients to eat chocolate to calm their pining for lost love. In Finland, Valentine’s Day is called Ystävänpäivä, which translates into “Friend’s day”. It's more about celebrating your friends than your loved ones. 2/3 people tilt their head to the right when they kiss. Age: 25-44Single Live in rented accommodation Will most likely live in In postcode areas... E14 SE18 London Outside of London the most popular locations are: E14 SE18 Nottingham Cardiff Northampton Manchester Leeds Average length of courtship for marriages that met... Men prefer Men lie most about Income Weight Blonde Brown Black Physical BuildHeight Age Women lie most about Type of hair color most people are attracted to Women prefer “Nice Guys” “Bad Guys” “A blend of both” “Any man I can get” ONLINE 18.5 OFFLINE 42Months Months “The modern career girl” “The girl next door type” “The Hottie” 32 % 16 % 16 % Age Social Media Online PROs CONs Much larger user base Many of these sites are free ‘Trust’ factor from referrals from friends Difficult to get noticed Members may have no romantic intentions No ‘Matching’ tools PROs CONs Everyone shares a common agenda Sophisticated ‘Matching’ tools Sites provide support and resources It’s common for people to exaggerate or lie There can be a frustrating lack of progress Dating sites can be expensive Sources: Includes sites such as ‘eHarmony’, ‘’ etc For example, ‘Facebook’, ‘Twitter’, ‘Talkify’ etc February 14th 2014 Feb 8th 2014Feb 1st 2014 1. Valentine’s Day 2. Flowers 3. Engagement ring 4. Valentines cards 5. Lingerie 6. Valentines 7. Flower delivery 8. Valentine poem 9. Love poem 10. Valentine