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New Techs and Gadgets

 Internet Marketing
Recommendation
    By: Lathan Sivaganeshan
    Date: April 25, 2011
GOOGLE FACTS

2,000,000,000 (two billion) –rough number of
       Google searches occurs daily

$110,000,000 – approximately amount of money lost
       by Google annually due to the “I’m Feeling
       Lucky” button
FACEBOOK FACTS

Facebook has over 200 million active users

100 million users log on to Facebook each day

35 - number of different languages used on Facebook

140 - number of new applications added per day
YOUTUBE FACTS

412.3 years – length in time it would take to view all
       content on YouTube (March 2008)

70,000,000 – number of total videos on
       YouTube (March 2008)
TWITTER FACTS

165,414 - number of followers of the most popular
       Twitter user (@BarackObama) – but he’s not active

3,000,000 – number of Tweets/day (from TechCrunch)
OVER VIEW
BLOG TOPIC
PERSONA

 Brandan 19 college student
 Loves electronics
 Works at Best Buy
 Likes to keep up with latest trends(e.g. cloths, hair style, gadgets)
 Hobbies: video games, watching TV, downloading songs, Facebook
 Disposable income of $150.00 per week
 Keeps track of newly launched electronics
BLOG TITLES

BrainDriver
Introducing Eye Controlled Laptop( Tobii Technologies)
Projector Cell Phone
Smart Four Two Electric Car
The SeaBreacher
New techs and gadgets
New techs and gadgets
TWITTER
PERSONAL TWITTER
SUMMARY OF BLOG
  PERFORMANCE
BLOG GRADER
GOOGLE ANALYTICS
ICE ROCKET
BUSINESS REVIEW
KEY LEARNINGS

 Blog-use key words in the blog and title to optimize search engine
         ranks, post frequently

 Facebook-Post on wall, send news feeds, links, and share Facebook
         page using personal Facebook profile

 Twitter-Use personal account to promote business

 YouTube- Make video and post blog’s web address on the video screen
INDICATED ACTIONS

Should spend more time on Facebook page design and
       more posts

Take more time designing the blogs to make them more
       appealing to the target audience

Tweet more often
RECOMMENDATION
 Website-Not recommended

 Blog- Needs to be more visually appealing to target audience

 SEO- Use more key words in the blog and title text

 PPC- Not recommended

 Social Media- from here on I would use Facebook, Twitter, YouTube

 Press Release- Recommend Pitch Engine, free and effective

 Mobile Marketing-Text updates can be sent on new blog posts
DISPLAY ADS
E-MAIL MARKETING
Recommended sample Newsletter
Sent once a week
RATIONALE

PPC ads, Websites, Newsletters, and Mobile
marketing
END

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New techs and gadgets

  • 1. New Techs and Gadgets Internet Marketing Recommendation By: Lathan Sivaganeshan Date: April 25, 2011
  • 2. GOOGLE FACTS 2,000,000,000 (two billion) –rough number of Google searches occurs daily $110,000,000 – approximately amount of money lost by Google annually due to the “I’m Feeling Lucky” button
  • 3. FACEBOOK FACTS Facebook has over 200 million active users 100 million users log on to Facebook each day 35 - number of different languages used on Facebook 140 - number of new applications added per day
  • 4. YOUTUBE FACTS 412.3 years – length in time it would take to view all content on YouTube (March 2008) 70,000,000 – number of total videos on YouTube (March 2008)
  • 5. TWITTER FACTS 165,414 - number of followers of the most popular Twitter user (@BarackObama) – but he’s not active 3,000,000 – number of Tweets/day (from TechCrunch)
  • 7. PERSONA  Brandan 19 college student  Loves electronics  Works at Best Buy  Likes to keep up with latest trends(e.g. cloths, hair style, gadgets)  Hobbies: video games, watching TV, downloading songs, Facebook  Disposable income of $150.00 per week  Keeps track of newly launched electronics
  • 8. BLOG TITLES BrainDriver Introducing Eye Controlled Laptop( Tobii Technologies) Projector Cell Phone Smart Four Two Electric Car The SeaBreacher
  • 13. SUMMARY OF BLOG PERFORMANCE
  • 18. KEY LEARNINGS  Blog-use key words in the blog and title to optimize search engine ranks, post frequently  Facebook-Post on wall, send news feeds, links, and share Facebook page using personal Facebook profile  Twitter-Use personal account to promote business  YouTube- Make video and post blog’s web address on the video screen
  • 19. INDICATED ACTIONS Should spend more time on Facebook page design and more posts Take more time designing the blogs to make them more appealing to the target audience Tweet more often
  • 20. RECOMMENDATION  Website-Not recommended  Blog- Needs to be more visually appealing to target audience  SEO- Use more key words in the blog and title text  PPC- Not recommended  Social Media- from here on I would use Facebook, Twitter, YouTube  Press Release- Recommend Pitch Engine, free and effective  Mobile Marketing-Text updates can be sent on new blog posts
  • 22. E-MAIL MARKETING Recommended sample Newsletter Sent once a week
  • 23. RATIONALE PPC ads, Websites, Newsletters, and Mobile marketing
  • 24. END