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Laterna Lasers - Opus duo

Laterna Lasers - Opus duo

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Laterna Lasers - Opus duo

  1. 1. The First Laser Treatment Center Positioning Session May 2001
  2. 2. Opus Duo Vs. Opus 20 OD Opus Duo Opus 20
  3. 3. Laser Treatment Center treating patient differently  We are NOT selling lasers  We are selling the ability to TREAT PATIENTS DIFFERENTLY  The dentist is no longer a dentist he is a Laser Dentist OD
  4. 4. Laser Treatment Center Treating Patients Differently      OD OPUS DUO Er. OPUS DUO Er. + CO2 OPUS DUO Er. + DIODE CURING LIGHT ( DIODE LASER ) CARIES DETECTOR
  5. 5. Laser Treatment Center  OD UPGRADES
  6. 6. Advantages Technical advantages over other machines  Upgradable    Customizable   A customer may preset the machine according to his requirements superior touchscreen  OD Supports future software or hardware changes Upgrade program to newer machines User friendly
  7. 7. Advantages Technical advantages over other machines (continue)     OD WinNT based software First time Laser Treatment center concept is introduced Designed to the XXI century environment Wide variety of accessories
  8. 8. Targeting Who are the potential customers of Opus Duo?    OD Current Customers who wish to upgrade CO2 Laser users who wish to add Erbium “Stand Alone” machine Clinics that require a wider variety of applications
  9. 9. Targeting Recommendation ...    OD Opinion Leaders, key customers Announce the “news” (journals, trade shows…) Organize workshops
  10. 10. OpusDent Worldwide service & technical support   OD The biggest installed base of dentistry lasers Opus Duo “First Priority” service program
  11. 11. Opus Duo    Final R&D stage Full Production by Q4 2001 Orders accepted immediately    OD Current situation All orders that are sent by June 30, gain 15% introduction price (3 units minimum) 20 ‫מבצעי החלפה לאופוס‬ Opus 20 production continues
  12. 12. Opus Duo Vs. Opus 20 Why more expensive…? More expensive than Opus 20 to talk about the price ???? OD
  13. 13. Discussion what to say to the customer after we will launch the system (replacement option) REPLACMENT POLICY
  14. 14. Don’t say “ it is nice to have an OpusDuo” say “ I MUST have an OpusDuo”

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