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Marketing Proposal - Michele Milic

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Marketing proposal for Las Vegas property sellers

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Marketing Proposal - Michele Milic

  1. 1. YOUR MARKETING PROPOSAL PRESENTED BY: OUR FOR SALE MICHELE MILIC 702.419.5359
  2. 2. PREPARED FOR: PRESENTED BY: PREPARED BY: FUTURE SELLERS 123 Dream Street Las Vegas, Nevada MICHELE MILIC FOR SALE MICHELE MILIC 702.419.5359
  3. 3. PRESENTED BY: UNDERSTANDING YOUR WANTS, NEEDS & EXPECTATIONS WHAT YOU CAN EXPECT FROM ME IDENTIFYING WHAT IS IMPORTANT TO YOU APPRECIATING YOUR PROPERTY YOUR NEEDS COME FIRST 1
  4. 4. WHY REALTY ONE GROUP? Our Team of Professionals Marketing Strategies Let’s Get Started PRESENTED BY:
  5. 5. ABOUT US PRESENTED BY: WHY REALTY ONE GROUP? FOUNDED IN LAS VEGAS, NV 2005 89,000+ TOTAL TRANSACTIONS AS OF 2014 IN THE NATION FOR SALES VOLUME #7 OFFICES 50+ AGENTS 5,000+ EXPONENTIAL GROWTH INDEPENDENT BROKERAGE IN THE NATION 5th LARGEST GROSS INCOME AS OF 2014 IN THE NATION FOR CLOSED TRANSACTIONS #6 BROKERAGE IN NV FASTEST GROWING IN CA FASTEST GROWING IN AZ #1 DEBT FREE 100% $19+ BILLION
  6. 6. SIGNIFICANT MARKET SHARE #1 IN NEVADA IN SALES, SIZE AND VOLUME #2 IN ARIZONA UP 3 SPOTS SINCE LAST YEAR #2 IN ORANGE COUNTY IN JUST 3 YEARS 25,101 CLOSED TRANSACTIONS AND SALES IN 2013 $7.2 BILLION PRESENTED BY: 5000 4500 4000 3500 3000 2500 2000 1500 1000 500 250 0 2005 2006 2007 2008 2009 2010 2011 2012 $2.7B $2.2B $1.6B $1.0B $42M $20M $10M SALES VOLUMENUMBER OF AGENTS 2013YEAR $7.2B 5000+$4.9B 250 AGENTS 750 1500 2000 2200 4000+ 2600 WHY REALTY ONE GROUP? 3300
  7. 7. PRESENTED BY: List $ Sell $ 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 #UNITS MARKET SHARE TOTALSTotal # Units (By Broker) Realty ONE Group Inc. Prudential Americana Group Coldwell Banker Premier Simply Vegas Realty Executives of Nevada Elite Realty Keller Williams Market Place RE/MAX Benchmark Realty RE/MAX Advantage NON-MLS Office Mkt8.58% Mkt3.62% Mkt2.19% Mkt2.05% Mkt1.90% Mkt1.84% Mkt1.58% Mkt1.36% Mkt1.32% Mkt11.28% Data provided by: Broker Metrics SIGNIFICANT MARKET SHARE WHY REALTY ONE GROUP?
  8. 8. PRESENTED BY: SIGNIFICANT MARKET SHARE WHY REALTY ONE GROUP?$INMILLIONS MARKET SHARE TOTALSTotal $ Volume (By Broker) Data provided by: Broker Metrics 2,100 2,000 1,900 1,800 1,700 1,600 1,500 1,400 1,300 1,200 1,100 1,000 900 800 700 600 500 400 300 200 100 0 Prudential Americana Group Mkt11.89% Coldwell Banker Premier Mkt3.68% Simply Vegas Mkt3.03% Realty Executives of Nevada Mkt2.22% Elite Realty Mkt1.74% Keller Williams Market Place Mkt1.71% RE/MAX Benchmark Realty Mkt1.57% RE/MAX Advantage Mkt1.49% NON-MLS Office Mkt1.31% Realty ONE Group Inc. Mkt11.28% List $ Sell $
  9. 9. PRESENTED BY: SIGNIFICANT MARKET SHARE WHY REALTY ONE GROUP? RANK FIRM CLOSED UNITS CLOSED VOLUME MARKET SHARE % 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 REALTY ONE GROUP Prudential American Group Coldwell Banker Premier Simply Vegas Realty Executives Of Nevada Elite Realty Keller Williams Market Place RE/MAX Benchmark Realty RE/MAX Advantage NON-MLS Office Keller Williams Realty Las Vegas Motion Properties Wardley Real Estate Windermere Prestige Properties Resolution Realty Keller Williams Realty Southwest Keller Williams Southern Nevada RE/MAX Central Encore Realty Group Gavish Real Estate 9,168 6,970 2,938 1,783 1,668 1,540 1,498 1,286 1,104 1,070 967 890 828 803 796 789 785 661 653 609 $1,820,964,588 $1,632,729,725 $588,980,865 $485,062,767 $355,147,235 $272,968,120 $251,354,056 $238,495,616 $209,123,535 $278,304,683 $200,825,828 $140,707,763 $146,371,407 $171,063,220 $115,498,573 $147,473,162 $163,830,946 $129,610,099 $116,623,461 $104,528,171 11.28% 8.58% 3.62% 2.19% 2.05% 1.90% 1.84% 1.58% 1.36% 1.32% 1.19% 1.10% 1.02% 0.99% 0.98% 0.97% 0.97% 0.81% 0.80% 0.75% Data provided by: Broker Metrics
  10. 10. IS ONE OF THE FASTEST GROWING REALTY ONE GROUP COMPANIES IN AMERICA 5 CONSECUTIVE YEARS 2009 - 2013 PRESENTED BY:
  11. 11. REALTY ONE GROUP IS CONTINUOUSLY RECOGNIZED BY LOCAL & NATIONAL MEDIA MEDIA EXPOSURE PRESENTED BY: WHY REALTY ONE GROUP?
  12. 12. Why Realty ONE Group? OUR TEAM OF PROFESSIONALS Marketing Strategies Let’s Get Started PRESENTED BY: OUR TEAM OF PROFESSIONALS
  13. 13. PRESENTED BY: COORDINATION IS KEY ON AVERAGE, 25+ PEOPLE ARE INVOLVED WITH A REAL ESTATE TRANSACTION OUR TEAM OF PROFESSIONALS SIGN COMPANY INSTALLER COMPLIANCE OFFICER SELLING AGENT’S BROKER SELLING AGENT VIDEOGRAPHER LISTING AGENT’S BROKER BUYER SELLER TRANSACTION COORDINATOR MORTGAGE PROCESSOR REAL ESTATE ATTORNEY APPRAISER MORTGAGE LOAN UNDERWITTER TITLE INSURANCE COMPANY PROCESSOR MORTGAGE LOAN OFFICER ESCROW PROCESSOR HOME WARRANTY INSURANCE AGENT PRIVATE HOME INSPECTOR PEST CONTROL/ TERMITE INSPECTOR SPECIALTY INSPECTOR LICENSED & BONDED CONTRACTORS NOTARY UTILIT COMPANY REP. MOVERS COUNTY RECORDER ESCROW/ CLOSING OFFICER TITLE INSURANCE OFFICER INSURANCE AGENTS LISTING AGENT PHOTOGRAPHER
  14. 14. Personal CommitmentProfessional DesignationsExperienceQualifications PRESENTED BY: OUR TEAM OF PROFESSIONALS • • • • • • • • • • • • MEET MICHELE MILIC MICHELE MILIC Market Knowledge 17 Years Veteran CDPE Clients First Expert Negotiator Residential Expert SFR Strong Work Ethic Transaction Flow Distressed Cases Understanding and ListeningABR
  15. 15. PRESENTED BY: CLIENT TESTIMONIALS OUR TEAM OF PROFESSIONALS My wife and I were really impressed with Michele Milic and her Real Estate Team! Michele has gone above and beyond to assist us in finding the right house and walked us through every stage of the closing process making it stress free! Michele was always there to answer our questions! We highly recommend Michele and her team to anyone looking to buy or sell a home! Michele, you are a real professional. This whole experience can easily be quite stressful and you walked us through each step of selling our home, believing in us, our personal plans for a new home and all the business details in between. Your knowledge in this field is impressive and your patience is commendable. Thank you Michele. It was our pleasure working with you. You were constantly there for us. Thank you, thank you, thank you, for your warm, personal and professional manner in which you took care of the sale of my home in just 10 days! You were always available to answer my calls and handled all concerns to alleviate my worries. Awesome job to you and the great team you work with. Jeff and Theresa L. Anthem, Henderson Michael and Kristin T. Mountains Edge, Las Vegas Maryalice D. Seven Hills, Henderson
  16. 16. Why Realty ONE Group? Our Team of Professionals MARKETING STRATEGIES Let’s Get Started MARKETING STRATEGIES PRESENTED BY:
  17. 17. OUR MARKETING OBJECTIVE TO SELL YOUR PROPERTY FOR THE MOST AMOUNT OF MONEY IN THE LEAST AMOUNT OF TIME MARKETING STRATEGIES PRESENTED BY:
  18. 18. Generate Buyer Activity STRAT·E·GY Plan of action designated to achieve a particular goal. 6 STEPS TO SUCCESS How buyers find homes Superior Service Generate REALTOR® Interest Industry Standard Marketing Maximize Online Exposure PRESENTED BY: Condition The Property To Sell 1 2 34 5 6 MARKETING STRATEGIES
  19. 19. Valuation Preparing your house for showing Potential enhancements Staging options PRESENTED BY: CONDITION THE PROPERTY TO SELL MARKETING STRATEGIES 1
  20. 20. HOW BUYERS FIND HOMES MARKETING STRATEGIES 2 FRIEND, RELATIVE OR NEIGHBOR HOME BUILDER OR THEIR AGENT DIRECTLY FROM SELLERS HOME BOOK OR MAGAZINE OTHER PRINT NEWSPAPER ADVERTISEMENT 6 5 2 2 * -- 6 5 2 2 * -- 6 5 2 2 * -- 6 5 2 1 * -- 2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 *Less than 1 percent 85% OF HOME BUYERS COME FROM THESE 3 SOURCES 2013 NAR PROFILE OF HOME BUYERS AND SELLERS PRESENTED BY: INTERNET REAL ESTATE AGENT YARD SIGN/OPEN HOUSE SIGN 8% 48 15 8 3 4 7 2 3 11% 41 16 7 7 4 7 1 6 15% 38 16 7 7 5 5 2 4 24% 36 15 7 7 3 5 1 -- 24% 36 15 8 8 3 5 1 -- 29% 34 14 8 8 3 3 1 -- 32% 34 15 7 7 2 2 * -- 36% 36 12 37% 38 11 40% 35 11 42% 34 10 6 5 2 1 * -- 43% 33 9
  21. 21. Multiple Listing Service Network of Professionals Broker Open House PRESENTED BY: GENERATE REALTOR® INTEREST MARKETING STRATEGIES 3
  22. 22. PRESENTED BY: OUR LOCAL PRESENCE MARKETING STRATEGIES 3 GREEN VALLEY SOUTHWEST NORTHWEST SUMMERLIN
  23. 23. PRESENTED BY: 50+ Offices Realty ONE Group dominates every market entered in under 3 years Realty ONE Group exposes your property to a network of 5000+ top producing agents. OUR NATIONAL PRESENCE MARKETING STRATEGIES 3
  24. 24. PRESENTED BY: RELOCATION NETWORK MARKETING STRATEGIES 3 ADDITIONAL EXPOSURE FOR YOUR PROPERTY THROUGH OUR NATIONAL NETWORK OF PROFESSIONAL, PROVEN REALTORS IN EVERY MARKET ACROSS THE COUNTRY
  25. 25. WE ADVERTISE YOUR PROPERTY WITH OUR COMPETITION MARKETING STRATEGIES 3 PRESENTED BY:
  26. 26. Realty ONE Group Yard Sign High Quality Photos Video & Virtual Tour Advanced Internet Exposure PRESENTED BY: FIRST STEPS MARKETING STRATEGIES 4 FOR SALE MICHELE MILIC 702.419.5359
  27. 27. PRESENTED BY: MAXIMIZE ONLINE EXPOSURE MARKETING STRATEGIES 5 Homes.com realtor.com where home happens major home search sites classified sites800+50+
  28. 28. 31 MILLION UNIQUE ACTIVE HOMEBUYERS PER MONTH. PROMINENT PLACEMENT IN SEARCH RESULTS = 3 – 5X MORE VIEWS. WE FEATURE YOUR PROPERTY ON: TRULIA PRESENTED BY: YOUR PROPERTY FEATURED ON TRULIA MARKETING STRATEGIES 5
  29. 29. 12.5 MILLION UNIQUE VISITORS PER MONTH. PROMINENT PLACEMENT IN SEARCH RESULTS AND LISTING DETAIL PAGES PRESENTED BY: WE FEATURE YOUR PROPERTY ON: HOMES.COM MARKETING STRATEGIES 5 YOUR PROPERTY FEATURED ON HOMES.COM
  30. 30. YOUR OPEN HOUSE ONLINE MARKETING STRATEGIES 5 www.RealtyONEGroup.com www.realtor.com www.openhouse.com www.trulia.comwww.zillow.com PRESENTED BY:
  31. 31. PRESENTED BY: 0:00 AM SHARE SEARCH CONTACT I SHARE I market this app to my clients and network of buyers YOU SHARE Download our app and share it with your contacts WE SHARE Your property is included in every agent’s homesearch app across our network OUR HOME SEARCH APP MARKETING STRATEGIES 5
  32. 32. Ongoing & prompt communication Design and implement marketing plan Measure marketing results Modify marketing and pricing strategy as needed Review, present and negotiate offers and counteroffers Coordinate the entire escrow and closing process After-sale service and communication SUPERIOR SERVICE MARKETING STRATEGIES 6 PRESENTED BY:
  33. 33. Why Realty ONE Group? Our Team of Professionals Marketing Strategies LET’S GET STARTED LET’S GET STARTED PRESENTED BY:
  34. 34. LET’S GET STARTED PRICING YOUR HOME TO SELL Location Condition of Property Supply & Demand Economic Trends Strategic Negotiations PRESENTED BY: FOR SALE MICHELE MILIC 702.419.5359
  35. 35. HIGHER LOWER 0 2 4 6 8 10 12 14 LISTING PRICE WEEKS ON THE MARKET PRESENTED BY: LET’S GET STARTED INITIAL LIST PRICE IS CRITICAL ASKING PRICE IN RELATION TO MARKET VALUE -15% -10% +10% +15% 90% 75% 30% 60%MARKET VALUE 10% % OF POTENTIAL BUYERS WHO WILL LOOK AT PROPERTY
  36. 36. Competitive Market Analysis Determine List Price Listing Agreement & Disclosure Initiate the Market Plan Install Electronic Lockbox Install Realty ONE Group Yard Sign PRESENTED BY: LET’S GET STARTED FOR SALE MICHELE MILIC 702.419.5359
  37. 37. SOLD PRESENTED BY: MICHELE MILIC www.LasVegasHomeShopping..com sellingLVmm@yahoo.com 702.419.5359 8395 W. Sunset Rd., Ste #190 Las Vegas, NV 89113 FOR SALE MICHELE MILIC 702.419.5359

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