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Building Startup Brands in Times of Constant Change

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Building Startup Brands in Times of Constant Change
Telling Startups' Survival Stories
Storytelling

Published in: Marketing
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Building Startup Brands in Times of Constant Change

  1. 1. 1 BUILDING BRANDS IN TIMES OF CONSTANT CHANGE L A R S V O E D I S C H F O U N D E R , M A N A G I N G D I R E C T O R P R E C I O U S C O M M U N I C A T I O N S TELLING STARTUPS SURVIVAL STORIES
  2. 2. 2 STARTUPS START WITH THE WHY! Passion A startup is created out of passion Passion is what drives entrepreneurs to embark on this long journey Passion drives success Solving a Problem Every startup is created the clear idea of solving a problem – what do we want to achieve with this project? Why? How can we achieve our goals? Story ”Do what you love, and you will never have to work again” A startup is an embodiment of a young entrepreneur's dreams Passion and Vision together make a great story WHAT’S THE STORY SURVIVING THE STORM?
  3. 3. 3 Business Model / Market FitProduct / Market FitVision / Founders Fit Levels of validation Problem / Solution Fit Minimum Viable Product Validate / Iterate (or pivot) Ideating Concepting Committing Validating Scaling Establishing VALIDATION Lean Startup FORMATION Mission > Vision > Strategy GROWTH Scale Up ● Idea and co-founder team formation ● What, to whom, why and how? Establish & Strengthen Source: Startup Commons -2 -1 0 1 2 3 Idea Business Processes & KPI’s L A R S V O E D I S C H | P R E C I O U S C O M M U N I C AT I O N S Series A FundingPre - Series A Funding Series B+ Funding Regional / Global PR SupportLocal PR Support Personal Funds / Bootstrap THE LIFE OF A STARTUP
  4. 4. 4 Compelling stories to engage the audience C O M M U N I T Y Why is your business relevant to the industry? C O R P O R A T E Creative ideas to address the market need C O N C E P T S T A R T U P B R A N D SBC C C BUILDING A STRONG STARTUP BRAND T H E T H R E E C ’ s O F C O M M U N I C A T I O N
  5. 5. 5 DURING ‘C-19’ T E L L I N G Y O U R S T O R Y Assure customers that they are not alone in this Keep them engaged in an authentic manner U N I T Y People are paying attention to business’ response to the outbreak Be empathetic P U R P O S E Share your survival story! What did you do to keep the business running? How did you help people? C 1 9 A F T E R M A T H The pandemic has brought about a huge SHIFT on the way brands communicate. This change might not be temporary, making it even more important to learn to communicate during these times. • Maintain Unity • Be true to your purpose • Share your survival journey
  6. 6. 6 99 PROBLEMS I T ’ S J U S T B U S I N E S S Nobody needs a solution if they aren’t aware of the problem. Make sure your audiences are clear about the issue you solve. W H A T ’ S T H E P R O B L E M Who connects to your vision, is intrigued by your proposition? It needs a village to build a successful startup. Ecosystems help amplify and accelerate. W H O C A R E S E N O U G H Your cofounder quits, the code doesn’t work, your customer churn way is too high… Startups are a constant trial-and-error process! A L W A Y S C H A N G I N G In this environment, not losing is winning. Growth plans need to be hauled, and focus should shift on profitability and financial survival T H E C - 1 9 E F F E C T
  7. 7. 7 THE PERFECT STORM FOR STARTUPS Storms Create Losers… and Winners 70/80s: Apple, Microsoft 90s: Amazon, Paypal 08/09: Airbnb, Alibaba 2020: Netflix, Zoom Today's giants were yesterday's survivors Say What?! Are you alive? What’s the next step? Who’s with you? “I don’t want to be pitched, I want to be assured” Leadership Makes the Difference Setting the course – and adjusting it when needed Taking tough actions – and talking about it Survival ain’t no beauty contest P L A Y T I M E I S O V E R
  8. 8. 8 © PRecious Communications 2020 Get in Touch We are a vibrant integrated communications agency made up of highly adaptive, responsive, and self-empowered people P R E C I O U S C O M M S . C O M

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