Are you ready for YOUR future?   Trends in the communications industry                                                • Fa...
The world we live in…                  ©2011 Dow Jones & Company
Top Internet Markets – 46% of Users in 5 Countries –  China, USA, Brazil, India, RussiaSource: Ten Questions Internet Exec...
The Facebook Curtain: Missing links to China, Brazil, Russia, …Source: Visualizing Friendships - Facebook                 ...
Are YOU one of them? Customers are very demanding!    [Brands] have to surprise me, not only meet    my needs, but anticip...
What does it take to make it in Social Media? Education: Understand Communications & Marketing First! Success: Be multi- d...
Future-Proofing Public Relations               Critical Analytical Skills             Gamblers                  Winners  V...
Getting a job is a two-way agreement…   Your task: Choose your employer wisely!                     ©2011 Dow Jones & Comp...
Questions?                                @larsv                        Thank you.                        Lars Voedisch   ...
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Are you ready for your future? Trends in the communications industry lars voedisch, dow jones, 3-2011

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Facebook is NOT everything

Are YOU one of THOSE…?

What does it take to MAKE IT in Social Media and Communications?

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Are you ready for your future? Trends in the communications industry lars voedisch, dow jones, 3-2011

  1. 1. Are you ready for YOUR future? Trends in the communications industry • Facebook is NOT everything @larsv • Are YOU one of THOSE…? • What does it take toLars Voedisch MAKE IT in Social MediaManaging Media Consultant, APAC and Communications?Dow Jones and Companylars.voedisch@dowjones.com ©2011 Dow Jones & Company
  2. 2. The world we live in… ©2011 Dow Jones & Company
  3. 3. Top Internet Markets – 46% of Users in 5 Countries – China, USA, Brazil, India, RussiaSource: Ten Questions Internet Execs Should Ask & Answer – Morgan Stanley; Comscore ©2011 Dow Jones & Company
  4. 4. The Facebook Curtain: Missing links to China, Brazil, Russia, …Source: Visualizing Friendships - Facebook ©2011 Dow Jones & Company
  5. 5. Are YOU one of them? Customers are very demanding! [Brands] have to surprise me, not only meet my needs, but anticipate my needs. By using social media exclusively, I think the company has to answer me whenever I have a question, enlighten me whenever I complain, and thank me whenever I compliment them.Source: The Language of Love in Social Media - Firefly Millward Brown ©2011 Dow Jones & Company
  6. 6. What does it take to make it in Social Media? Education: Understand Communications & Marketing First! Success: Be multi- disciplinary and ready to take calculated risksSource: Background of the Corporate Social Strategist – Altimeter/Jeremiah Owyang ©2011 Dow Jones & Company
  7. 7. Future-Proofing Public Relations Critical Analytical Skills Gamblers Winners Vanity Strategic BusinessPublishing Orientation Ostriches Bluffers No Analytical Skills ©2011 Dow Jones & Company 7
  8. 8. Getting a job is a two-way agreement… Your task: Choose your employer wisely! ©2011 Dow Jones & Company 8
  9. 9. Questions? @larsv Thank you. Lars Voedisch Managing Media Consultant, APAC Dow Jones and Company lars.voedisch@dowjones.com @larsv ©2011 Dow Jones & Company

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