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Regional Marketing Opportunities with geoTLDs

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24 June 2015 – Presentation at the econnect Tour 2015 in Cologne about Marketing Opportunities with geographic Top-Level Domains.

Lars Steffen
Member Services, eco – Association of the Internet Industry

Published in: Internet
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Regional Marketing Opportunities with geoTLDs

  1. 1. @larssteffen ?Top-Level DomainsTop-Level
  2. 2. @larssteffen source: www3.ebu.ch
  3. 3. @larssteffen domain history 1984 Jon Postel & Joyce Reynolds – RFC 920, Domain Requirements
  4. 4. @larssteffen .gov .edu .com .mil .org .arpa
  5. 5. @larssteffen .com .de .eu .berlin verisign.com denic.de eurid.eu dot.berlin 1985 1986 2005 2014 117M 115K 16M 4M sources: numbers.eco.de, versign.com, denic.de, eurid.eu
  6. 6. @larssteffen gTLDs ccTLDs new gTLDs .com .de .xyz generic top-level Domains country code top-level domains new generic top-level domains 22 258 628 + source: numbers.eco.de
  7. 7. @larssteffen
  8. 8. @larssteffen geographic gTLDs generic gTLDs brand gTLDs .nyc .club .bmw 45 445 138 source: numbers.eco.de
  9. 9. @larssteffen source: maps.google.com
  10. 10. @larssteffen geoTLDs .hamburg .berlin .cologne .koeln .ruhr .saarland .nrw .bayern
  11. 11. @larssteffen geoTLDs .hamburg .berlin .cologne .koeln .ruhr .saarland .nrw .bayern Advantages?
  12. 12. @larssteffen Branding | create short & snappy domain names for your business
  13. 13. @larssteffen Example? | taxi.berlin taxi-berlin.de
  14. 14. @larssteffen SEO | compared to .de and .com, .berlin performs better on Berlin local searches by 42% source: searchmetrics.com
  15. 15. @larssteffen Targeting | Create references to regions, sectors, customer groups
  16. 16. @larssteffen Identity | domain names are important because they give an identity to a business before the user even clicks on links
  17. 17. @larssteffen Thanks for your attention!
  18. 18. @larssteffen Fun fact | insurance.com is the most expensive domain name ever purchased and sold for $35,600,000 in 2010
  19. 19. @larssteffen Fun fact | insurance.com is the most expensive domain name ever purchased and sold for $35,600,000 in 2010 so far...
  20. 20. @larssteffen Questions? lars.steffen@eco.de lars.social

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