smAlbany 2013 boomja seo panda penguin 60

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smAlbany 2013 boomja seo panda penguin 60

  1. 1. Presented by Buff Bowen, CEO, Boomja Network How to work with Panda & Penguin Updates & Succeed!
  2. 2. Directories?? Presented by Buff Bowen, CEO, Boomja Network Do you advertise in a phone book? What lesson can we learn from the Yellow Pages?
  3. 3. Presented by Buff Bowen, CEO, Boomja Network
  4. 4. Search Engines are #1 Way to be Found Presented by Buff Bowen, CEO, Boomja Network 85-90% Of on-line traffic begins at a search engine! 33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top Rankings Transmit Brand Equity -- iProspect, the Original(TM) To gain their business. . . . they have to be able to find yours!
  5. 5. Popularity of Search EnginesSearch Engines: Google Dominates Presented by Buff Bowen, CEO, Boomja Network ~400M Searches Daily/US Over 2 Trillion Google Searches Globally in 2012
  6. 6. Top Search Engines (01/2013) Presented by Buff Bowen, CEO, Boomja Network 1M or more Search Audience
  7. 7. Websites vs. URLs (Domains) Search Engines Retrieve Websites – NOT URLs! Presented by Buff Bowen, CEO, Boomja Network
  8. 8. Spiders & Rankings Presented by Buff Bowen, CEO, Boomja Network A spider is a web-bot, a computer program launched by a parent search engines to read the internet’s content. Spiders “crawl” every site and follow all Links and index every web page they can find. Spiders “read” content and return the data to their Search Engine for distribution in Search Results Pages. The spiders sole mission in life is to “Fetch” new content!
  9. 9. How Search Engine Spiders Work Presented by Buff Bowen, CEO, Boomja Network
  10. 10. Google Panda Presented by Buff Bowen, CEO, Boomja Network
  11. 11. What does Panda Like? Presented by Buff Bowen, CEO, Boomja Network
  12. 12. How to Keep Panda Happy Presented by Buff Bowen, CEO, Boomja Network
  13. 13. What Happens when Panda Strikes? Presented by Buff Bowen, CEO, Boomja Network
  14. 14. Google Penguin 2.0 Algorithm Update Presented by Buff Bowen, CEO, Boomja Network
  15. 15. Google Penguin 2.0 Algorithm Update Presented by Buff Bowen, CEO, Boomja Network
  16. 16. Google Penguin 2.0 Algorithm Update Presented by Buff Bowen, CEO, Boomja Network
  17. 17. Google Penguin 2.0 Algorithm Update Presented by Buff Bowen, CEO, Boomja Network
  18. 18. Google Penguin 2.0 Algorithm Update Presented by Buff Bowen, CEO, Boomja Network
  19. 19. Optimization: Why Bother?!! 1st Position = 56% of Organic Search Traffic 2nd = 13% 3rd = 10% 4th = 4% 5th = 5% 6th = 3% 7th = 2% 8th = 3% 9th = 2% 10th = 3% Presented by Buff Bowen, CEO, Boomja Network
  20. 20. Put Your Key Words to Work Presented by Buff Bowen, CEO, Boomja Network Organic Search Social Search
  21. 21. What is Search Engine Optimization Presented by Buff Bowen, CEO, Boomja Network Search Engine Optimization (SEO) is the process of improving your website structure, content and in- links; resulting in higher placement on the Search Result Pages (SRP). SEO can target different kinds of search: Local, Regional, Image Based, Industry Specific Verticals, Service Targeted, Product Driven or Content Specific.
  22. 22. Links Come from a Variety of Sources Presented by Buff Bowen, CEO, Boomja Network One Way Links: Inbound links from relevant sites Directory Links: Inbound links from Directories Higher Page Rank In-links Deliver Link Juice to Your Site Web Articles & News Releases Online Directories Social Media Sites Blogs Websites
  23. 23. Getting Found: Good Search Engine Optimization Finds that special balance between Content and Links Creating that perfect Marriage! Page Rank wins over Content Links drive Page Rank More Links=More Visibility Presented by Buff Bowen, CEO, Boomja Network
  24. 24. The Steps to Optimization: Presented by Buff Bowen, CEO, Boomja Network 1. Research Profitable Keywords 2. Optimize On-Site Content 3. Build Tons of In-Bound Links 4. Review Results 5. Do it all over again!
  25. 25. A Solid Foundation for Optimization: •Content Rich •Inbound Links •Text Navigation •UniqueValue •KeyWord Rich •CompleteTags Presented by Buff Bowen, CEO, Boomja Network Case Study: www.girlonthego.biz Loss of placements nationally after Panda & Penguin roll outs Added Boomja to improve PR and traffic Rankings recovered/improved at 30 & 60 day intervals No brick/mortar location Ranked Top 3 for Local Markets in numerous states
  26. 26. Geo Targeted Placements = Opportunity Presented by Buff Bowen, CEO, Boomja Network Panda/Penguin Impact on Business without a physical location in the target geography Deliver your business via Directory Placements to be compliant with new Google Algorithms Maximize your organic listings (avoid PPC costs) Improve your Page Rank: Link Juice Reach new customers
  27. 27. Boomja: Your Solution Presented by Buff Bowen, CEO, Boomja Network
  28. 28. Are You Ready? Presented by Buff Bowen, CEO, Boomja Network Please schedule your consultation today! Buff Bowen, President & CEO, The Boomja Network Cell/Office: (203) 513-9338 eMail: Buff@BoomjaNetwork.com www.BoomjaNetwork.com

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