Dk 45 presentation seo soc 2012

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Dk 45 presentation seo soc 2012

  1. 1. Presented by Darcy Knapp, MBA SEO Web Mechanics
  2. 2. Search Engines are #1 Way to be Found  85-90% Of on-line traffic begins at a search engine!  33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top Rankings Transmit Brand Equity -- iProspect, the Original(TM) To gain their business. . . . they have to be able to find yours! Presented by Darcy Knapp, MBA SEO Web Mechanics
  3. 3. Websites vs. URLs (Domains)Search Engines Retrieve Websites – NOT URLs! Presented by Darcy Knapp, MBA SEO Web Mechanics
  4. 4. Search Engine Algorithms Presented by Darcy Knapp, MBA SEO Web Mechanics
  5. 5. Marketing Opportunity The majority of businesses say they would use Search Engine Optimization with expert assistance. In actuality, less than 25% invest in SEO/SEM marketing. Yet more than 80% of the population is using search! Fish where the Fish are! Presented by Darcy Knapp, MBA SEO Web Mechanics
  6. 6. Directories?? Do you advertise in a phone book? What lesson can we learn from the Yellow Pages? Presented by Darcy Knapp, MBA SEO Web Mechanics
  7. 7. Presented by Darcy Knapp, MBA SEO Web Mechanics
  8. 8. Search Evolution MapsImagesTextBlogsWikisVideoReviews Personalized Search Presented by Darcy Knapp, MBA SEO Web Mechanics
  9. 9. Search Engines: Google Dominates Popularity of Search Engines#1.5 Trillion GoogleSearches Globally in the last 12 months ~340M Searches Daily/US Presented by Darcy Knapp, MBA SEO Web Mechanics
  10. 10. How Search Engine Spiders WorkSpider-Bot Home Page Fetches ALL Content to add to the Search Engine index Presented by Darcy Knapp, MBA SEO Web Mechanics
  11. 11. Spiders & RankingsA spider is a web-bot, a computer program launched by aparent search engines to read the internet’s content.Spiders “crawl” every site and follow all Links and indexevery web page they can find.Spiders “read” content and return the data to their SearchEngine for distribution in Search Results Pages.The spiders sole mission in life is to “Fetch” new content! Presented by Darcy Knapp, MBA SEO Web Mechanics
  12. 12. Put Your Key Words to WorkOrganic Search Social Search Presented by Darcy Knapp, MBA SEO Web Mechanics
  13. 13. Identifying Keywords Traffic – Is there search on the Key Word/Phrase? Competition – How many competitors are seeking rank? Relevancy – Does the offer meet audience needs? For Local or Geo-Targeted Search Location can be the ultimate key word. Presented by Darcy Knapp, MBA SEO Web Mechanics
  14. 14. Pay Per Click (not Paper Clip!) Paper Clip Pay Per Click Presented by Darcy Knapp, MBA SEO Web Mechanics
  15. 15. Pay Per Click Advertising Placement and Criteria: Auction Environment: Bid price Click Through Rate (CTR) Quality Score of Landing Page: (QS) Offer Relevancy Line 1: Title Line2010 Ford Taurus in Stockwww.MyBizSellsCars.com Line 2: Display URLOver 20 Ford Taurus Cars to Choose Line 3: DescriptionFinancing for All Credit Needs Line 4: Description Presented by Darcy Knapp, MBA SEO Web Mechanics
  16. 16. Paid Search: Yellow AdsWhat you do not know . . . Presented by Darcy Knapp, MBA SEO Web Mechanics
  17. 17. Organic RankingsHow do I get Top 10 (Top 5) on Google? Presented by Darcy Knapp, MBA SEO Web Mechanics
  18. 18. Optimization: Worth the Effort1st Position = 56% of Organic Search Traffic2nd = 13%3rd = 10%4th = 4%5th = 5%6th = 3%7th = 2%8th = 3%9th = 2%10th = 3% Presented by Darcy Knapp, MBA SEO Web Mechanics
  19. 19. What is Search Engine OptimizationSearch Engine Optimization (SEO) is the process of improving your website structure, content and in- links; resulting in higher placement on the Search Result Pages (SRP).SEO can target different kinds of search: Local, Regional, Image Based, Video, Product Driven or Content Specific. Presented by Darcy Knapp, MBA SEO Web Mechanics
  20. 20. Getting Found: Good Search Engine OptimizationFinds that special balance between Content and Links Creating that perfect Marriage! Page Rank wins over Content Links drive Page Rank More Links=More Visibility Presented by Darcy Knapp, MBA SEO Web Mechanics
  21. 21. Links Come from a Variety of Sources One Way Links: Inbound links from relevant sites Directory Links: Inbound links from Directories Web 2.0: Great blog postings drive linksSocial Media Sites Websites Online Directories Blogs Web Articles & News Releases Presented by Darcy Knapp, MBA SEO Web Mechanics
  22. 22. A Solid Foundation for Optimization:•Does it sell?•Content Rich•Inbound Links•Text Navigation•Unique Values•Updated Often•Limited Flash•Key Word Filled•User Friendly•Correct Tags Presented by Darcy Knapp, MBA SEO Web Mechanics
  23. 23. The Steps to Optimization: 1. Research Profitable Keywords 2. Optimize On-Site Content 3. Build Tons of In-Bound Links 4. Review Results 5. Do it all over again! Presented by Darcy Knapp, MBA SEO Web Mechanics
  24. 24. Optimization via Social MediaCreate & Tag Your Public Profiles Google Blog ~ Strategy My Space YouTube Facebook LinkedIn Twitter Flickr Naymz Konnects Classmates Employment Sites Review Sites Presented by Darcy Knapp, MBA SEO Web Mechanics
  25. 25. Google MapsPage 1 Placement – ZERO Expense Presented by Darcy Knapp, MBA SEO Web Mechanics
  26. 26. Google AnalyticsFree Statistics Software: http://Analytics.Google.com Presented by Darcy Knapp, MBA SEO Web Mechanics
  27. 27. The Power of YouTube The #2 Search Engine Presented by Darcy Knapp, MBA SEO Web Mechanics
  28. 28. Paid vs. Organic Placement
  29. 29. You Need to Be HEREIf facebook were a country it would have the 3rd largest population on the planet! ~Facebook is growing exponentially – recently announced 1 Billion users (Jan 2012)~ Presented by Darcy Knapp, MBA SEO Web Mechanics
  30. 30. Facebook Business Pages Presented by Darcy Knapp, MBA SEO Web Mechanics
  31. 31. LinkedIn: Your Biz ProfileConnectNetworkShare informationWrite ReviewsJoin GroupsAnswer QuestionsCreate Biz PagePromote your Biz Presented by Darcy Knapp, MBA SEO Web Mechanics
  32. 32. Twitter Profile Page Presented by Darcy Knapp, MBA SEO Web Mechanics
  33. 33. End Goal: Organic Placement Presented by Darcy Knapp, MBA SEO Web Mechanics
  34. 34. Are You Ready? Presented by Darcy Knapp, MBA SEO Web Mechanics

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