Mobile Video

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Latergy presentation at PRSA NY event on 10/27/11.

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Mobile Video

  1. 1. Mobile Video Larry Thomas [email_address] 646-290-0453 Video Public Relations
  2. 3. About Latergy www.latergy.com [email_address] (646)290-0453
  3. 4. Content Strategy <ul><li>Transmedia </li></ul><ul><li>Transcode </li></ul><ul><li>Transitional </li></ul><ul><li>Transactional </li></ul><ul><li>Transferrable </li></ul><ul><li>Optimize </li></ul>www.latergy.com [email_address] (646)290-0453
  4. 5. By the numbers <ul><li>95% 50% 81% </li></ul><ul><li>39% 87% 71% </li></ul><ul><li>14% 75% ? </li></ul><ul><li>60k 8% 77k </li></ul>Sources: www.latergy.com [email_address] (646)290-0453
  5. 6. By the numbers <ul><li>1 </li></ul>www.latergy.com [email_address] (646)290-0453
  6. 7. Demand Drivers <ul><li>Technology </li></ul><ul><li>Connectivity </li></ul><ul><li>Formatting </li></ul><ul><li>Content </li></ul><ul><li>Social Media </li></ul>www.latergy.com [email_address] (646)290-0453
  7. 8. Case Study: What? www.latergy.com [email_address] (646)290-0453
  8. 9. Case Study: How? www.latergy.com [email_address] (646)290-0453
  9. 10. Case Study: Why? www.latergy.com [email_address] (646)290-0453 &quot;Macy's Backstage Pass is the next generation of our celebrity designer brand campaign, and the newest way to deliver purposeful and useful content to our customers direct to their mobile device. Now our customers can receive fashion advice from Tommy Hilfiger or make-up tips from Bobby Brown, all while standing within their departments in our stores. The feedback from customers has been extremely positive, and from a PR perspective, Macy's continues to get great credit for our innovative and customer-friendly trial of new technologies.&quot; Holly Thomas VP, Media Relations & Cause Marketing - National Macy's
  10. 11. The Exterminator www.latergy.com [email_address] (646)290-0453
  11. 12. The Future <ul><li>Integration </li></ul><ul><li>Interactivity </li></ul><ul><li>Commerce </li></ul>www.latergy.com [email_address] (646)290-0453
  12. 13. Key Take Aways <ul><li>Mobile technology and audiences have gathered </li></ul><ul><li>Focus on purposeful storytelling and desired outcomes </li></ul><ul><li>Establish metrics and target ROI for each platform </li></ul><ul><li>Produce it once, deploy it often </li></ul><ul><li>Leverage earned, owned, shared and paid media </li></ul><ul><li>Be sincere. Be Brief. Be seated. </li></ul>www.latergy.com [email_address] (646)290-0453
  13. 14. Research & Resources www.latergy.com [email_address] (646)290-0453
  14. 15. Thanks! Larry Thomas www.latergy.com [email_address] (646)290-0453 @Latergy Website Forum Like Follow Connect
  15. 16. www.latergy.com [email_address] (646)290-0453

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