Larry Scheinfeld: 3 Tips on Consumer Behavior & Small Business
How to Learn More About Your
Many business leaders aren’t in tune
with who their customers actually are
and how they behave, which has a
direct reﬂection on the success of your
community and growth of your
Being in-touch with your customer’s
behavior helps you structure your
business to be more effective.
Use All Available Data
Gaining all of the data available to help learn who your
customers are and how they act is a necessity,
especially for small businesses.
Analyze website trafﬁc, google analytics, social media
conversions, and any other data that can help you in the
Utilize Your Early Stage
Take advantage of the intimacy in a small business which
ultimately makes for more personal communication with
consumers and it allows you to make adjustments to the
business to better cater towards them.
Stand in Their Shoes
Standing in your customer’s shoes allows you to see where
your company’s deﬁciencies might be from a user’s
You also will have a better understanding of your user
experience, the choices customers may have on your
platform, as well as other decisions.
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