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How to Learn More About Your
Consumers
Many business leaders aren’t in tune
with who their customers actually are
and how they behave, which has a
direct reflecti...
Use All Available Data
Gaining all of the data available to help learn who your
customers are and how they act is a necess...
Utilize Your Early Stage
Opportunities
Take advantage of the intimacy in a small business which
ultimately makes for more ...
Stand in Their Shoes
Standing in your customer’s shoes allows you to see where
your company’s deficiencies might be from a ...
Read more here:
!
http://larryscheinfeld.net/how-to-
learn-who-more-about-your-
consumers/
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Larry Scheinfeld: 3 Tips on Consumer Behavior & Small Business

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Larry Scheinfeld shows how to research your consumer audience and use those insights to inform small business decisions. To read more, visit him at the site listed above!

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Larry Scheinfeld: 3 Tips on Consumer Behavior & Small Business

  1. 1. How to Learn More About Your Consumers
  2. 2. Many business leaders aren’t in tune with who their customers actually are and how they behave, which has a direct reflection on the success of your community and growth of your audience. ! Being in-touch with your customer’s behavior helps you structure your business to be more effective. Customer Behavior
  3. 3. Use All Available Data Gaining all of the data available to help learn who your customers are and how they act is a necessity, especially for small businesses. ! Analyze website traffic, google analytics, social media conversions, and any other data that can help you in the process.
  4. 4. Utilize Your Early Stage Opportunities Take advantage of the intimacy in a small business which ultimately makes for more personal communication with consumers and it allows you to make adjustments to the business to better cater towards them.
  5. 5. Stand in Their Shoes Standing in your customer’s shoes allows you to see where your company’s deficiencies might be from a user’s perspective. ! You also will have a better understanding of your user experience, the choices customers may have on your platform, as well as other decisions.
  6. 6. Read more here: ! http://larryscheinfeld.net/how-to- learn-who-more-about-your- consumers/

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