7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
Seven Things Every
Maine Small
B...
7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
0%
5%
10%
15%
20%
25%
30%
35%
40...
7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
0%
5%
10%
15%
20%
25%
30%
35%
40...
7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
0:00
2:24
4:48
7:12
9:36
12:00
1...
7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
0%
10%
20%
30%
40%
50%
60%
70%
8...
7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
75% of Consumers Say
Commercials...
7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
Over-The-Air AM/FM
Radio Is Stil...
7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
AM/FM Radio Is Still The
Medium ...
7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
Source: The Infinite Dial 2014. ...
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7 Things Maine Small Business Owners Need To Know About Online Radio

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Almost half of all consumers now listen to radio online. Maine small business owners should know the facts.

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7 Things Maine Small Business Owners Need To Know About Online Radio

  1. 1. 7 Things Maine Business Owners Need To Hear About Online Radio www.PortlandRadioGroup.com Seven Things Every Maine Small Business Owner Needs To Hear About Online Radio
  2. 2. 7 Things Maine Business Owners Need To Hear About Online Radio www.PortlandRadioGroup.com 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Listened To Online Radio in Last MonthAlmost Half of Consumers Now Listen To Radio Online Every Month
  3. 3. 7 Things Maine Business Owners Need To Hear About Online Radio www.PortlandRadioGroup.com 0% 5% 10% 15% 20% 25% 30% 35% 40% 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Listened To Online Radio in Last Week36% of Consumers Now Listen To Radio Online Every Week
  4. 4. 7 Things Maine Business Owners Need To Hear About Online Radio www.PortlandRadioGroup.com 0:00 2:24 4:48 7:12 9:36 12:00 14:24 2008 2009 2010 2011 2012 2013 2014 Hours: Minutes Listening To Online Radio Each WeekConsumers Devote 13 Hours Every Week Listening To Online Radio
  5. 5. 7 Things Maine Business Owners Need To Hear About Online Radio www.PortlandRadioGroup.com 0% 10% 20% 30% 40% 50% 60% 70% 80% 12-24 25-54 55+ % By Age Group Who Have Listened To Online Radio Last Month Half of 25-54 Year Old Consumers Listen To Online Radio Every Month
  6. 6. 7 Things Maine Business Owners Need To Hear About Online Radio www.PortlandRadioGroup.com 75% of Consumers Say Commercials Are A Fair Way To Enjoy Free Online Radio Yes No Would you say listening to commercials is a fair price to pay for free programming on the internet?
  7. 7. 7 Things Maine Business Owners Need To Hear About Online Radio www.PortlandRadioGroup.com Over-The-Air AM/FM Radio Is Still The Dominant In-Car Media Yes No 0% 20% 40% 60% 80% 100% Over Air Radio CD Player MP3 Player Satellite Radio Online Radio % Who Currently Ever Use In Primary Car
  8. 8. 7 Things Maine Business Owners Need To Hear About Online Radio www.PortlandRadioGroup.com AM/FM Radio Is Still The Medium Where Consumers Discover New Music Yes No 0% 20% 40% 60% 80% AM/FM Friends You Tube Pandora Facebook iTunes Satellite Spotify % Who Ever Use Each Source To Keep Up-To-Date With Music
  9. 9. 7 Things Maine Business Owners Need To Hear About Online Radio www.PortlandRadioGroup.com Source: The Infinite Dial 2014. Edison Research & Triton Digital. • In January/February 2014, Edison Research conducted a national telephone survey of 2023 people aged 12 and older using random digit dialing techniques. • Survey Offered in both English and Spanish languages • Both landlines and cell phones were called • Data Weighted to national 12+ population figures • This is the 22nd study in the series dating to 1998 • These studies provide digital platforms and their impact on the media landscape based on self-reported consumer behaviors and attitudes. • More information at: www.edisonresearch.com

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