Typical business building approach July 2013

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  • Typical business building approach July 2013

    1. 1. Typical Business Building Approach Followed by Larry Eveslage July 2013 Larry Eveslage 300 Waterford Ct Southlake, TX 76092 817-874-9367
    2. 2. Overview • Situation Analysis • Define Market Potential - SWOT Analysis Current and Growth Markets • SWOT Analysis Major Potential Customers All Markets • Summary Major Potential Customers • SWOT Analysis Client’s Industry Position • SWOT Analysis Each Major Competitor All Markets • Summary Major Competitors • Develop Breakout Growth Strategy and Execute • Process Summary
    3. 3. Situation Analysis • Strategic Growth Plan in place and current? • Unique Selling Proposition Identified and Promoted effectively • Analysis of Go to Market Strategy and Plan to Execute • Analysis Sales Pipeline • Review of recent Wins and Losses/ Lessons Learned • Analysis of Current Trends • Analysis of Current Team • Identify Obstacles to Growth • Summary Current State
    4. 4. SWOT Analysis Current Served Market Strengths Weaknesses • ? • ? Opportunities Threats • ? • ?
    5. 5. SWOT Analysis Growth Markets Strengths Weaknesses • ? • ? Opportunities Threats • SIC Codes • ?
    6. 6. SWOT Analysis Major Potential Customers Strengths Weaknesses • ? • ? Opportunities Threats • ? • ?
    7. 7. Summary Major Potential Customers • ?
    8. 8. SWOT Analysis Client Strengths Weaknesses • ? • ? Opportunities Threats • ? • ?
    9. 9. SWOT Analysis Major Competitors Strengths Weaknesses • Annual Sales • Business type • Major customers • How they go to market • Price Levels • Customer Perception Opportunities Threats • ? • ?
    10. 10. Summary Major Competitors • Regional • National
    11. 11. Develop & Execute Breakout Growth Strategy • Unique Selling Proposition promoted effectively • Target Markets defined • Broad based Communications plan to promote Growth Plan • Demand Generation Plan • Key Account Plans
    12. 12. Process Summary • Reviewed Situation • Reviewed Total Market Potential • Reviewed Potential Customers • Reviewed Client’s Industry position • Reviewed Competitors • Developed Breakout Growth Strategy • Then, Prioritize Targets of Opportunity • Develop and Execute Key Account Plans to win sales with top 5 targets ­ Detailed Strategy for each specific customer • Who, What, When, Where, Why, and How
    13. 13. Larry Eveslage has theLarry Eveslage has the UniqueUnique Qualifications and Expertise to Find and Develop Strategic Growth Paths Larry Eveslage 300 Waterford Ct Southlake, TX 76092 817-874-9367

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