Insights: Introduction to Big Data
IBM Innovation Center - July 26, 2013
Insights: Big Data
How Data Science is challenging present practice and shaping the future.
July 26, 2013 - Waltham IBM
Innovation Center (Boston, MA)
• A series of short explanatory
presentations designed to "demystify"
some of the most important elements of
applying data science
• A special presentation from senior IBM
leadership in Big Data
• A tour of the IBM Innovation Center
• A special presentation about the
relationship between Big Data and
traditional CRM software from the staff
• All presentations focused on how Big
Data can be used in the non-proﬁts
• Anand Mahurkar & Rob
Matthews, Findability Sciences
• Larry Eason, DotOrgPower
• Ray Tetz, Mind Over Media,
Hosted by IBM at the
Waltham, MA IBM
Big data introduction by
Bruce Weed, IBM Program
Director for big data
I talked about how we all tap the power of big data every time we
I gave examples of power-mapping (ﬁnding and prioritizing
inﬂuencers on a target) using big data and LinkedIn. Applications
for nonproﬁts, NGOs and social impact businesses included
resource development, advocacy, building access and inﬂuence,
communications, marketing, partnerships and beyond.
Bruce Weed shared examples of big data use from
across sectors - government, commercial, humanitarian.
Bruce also gave us background and history, tutorial on
enabling technologies and a look over the horizon to
what is coming.
Anand Mahurkar, Founder and CEO Findability Sciences
gave examples of nonproﬁts and for-proﬁts using big
data today. Anand and his team are working with United
Ways and other nonproﬁts.
The following 5 slides are from Anand's brieﬁng.
DATA GOT BIG
ALL IN A DAY’S WORK
DATA IS GATHERING SPEED
EMAILS / SENT / SECOND
VIDEOS / UPLOAD / YOUTUBE / MINUTE
TWEETS / MINUTE
DATA IS DIVERSE
PERSON TO PERSON
EMAILS / BLOGS / SOCIAL NETWORKS
PERSON TO MACHINE
BANKING / SHOPPING / MEDICAL / SEARCH
MACHINE TO MACHINE
SENSORS / GPS / RADIO
PUTTING DATA TO WORK
EXTRACT • TRANSFORM • LOAD
LIVE STREAMING DATA
INDUCTIVE / INFERENTIAL STATISTICS
Amy Case from Case Strategy discussed donor churn
and how big data tools are helping organizations to get a
real-time, comprehensive view of what's happening with
their donors. Getting actionable information quickly is
helping organizations improve donor retention.
Ray Tetz, President and Creative Director at Mind Over
Media, Inc. facilitated the workshop. Ray provided
domain expertise from his extensive work with
humanitarian, healthcare and faith-based institutions.
Ray Tetz and I have known each other for over 30 years!
To IBM, Sugar CRM, Case Strategy, staff and