Implementing Reproductive Health Education Program on Social Media Framework


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This presentation details the pilot of my social media based reproductive health education program. Full-scale program development is currently underway. Please feel free to contact me with questions about how to duplicate this kind of program. I have experience designing for a range of topics.

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Implementing Reproductive Health Education Program on Social Media Framework

  1. 1. Hiv/sti prevention and Condom education: implementing a reproductive health learning activity on facebook<br />By Larkin Callaghan<br />Spring 2011<br />
  2. 2. Subject background & audience<br />HIV/STI prevention program for adolescent girls<br />Currently, females make up 29% of the HIV diagnoses in adolescents between the ages of 13 – 19.<br />The number one vehicle of transmission of HIV among this demographic is heterosexual sex (90.5%) <br />Nearly half (48%) of all NYC high-school students report having had sex; nearly 20% report having 4 or more partners.<br />34% of sexually active teens report having sex without a condom.<br />Therefore, the target audience is female pre-teen and adolescent girls between 11 – 17, in an urban environment.<br />
  3. 3. Specific goals to be achieved based on articulated objectives<br />INFORMATION RETENTION<br />BEHAVIOR CHANGE<br />Understand HIV/STI prevalence, signs and symptoms, types of transmission<br />Understand the efficacy of condoms<br />Understand how to use them<br />Increase negotiation skills for using them<br />Increase frequency and consistency of condom use<br />Increase HIV/STI testing rates<br />Increase comfort level of discussing these topics and asking questions<br />
  4. 4. Theories used<br />Learning Theory<br />Behavior Theory<br />Social-Cognitive Theory<br />People learn by watching and observing others<br />Behavior witnessed can alter one's way of thinking and <br />Environment can influence one's development, as media sources in addition to interpersonal interactions can alter one's behavior and thinking. <br />Theories of Reasoned Action and Planned Behavior<br />Behavioral Intent (how does one plan to act?) +<br />Attitudes (how do they feel about this behavior?) +<br />Subjective Norms (what is normal behavior in their social circle?) +<br />Behavioral Control (do they feel they have control over their behavior in this instance?)<br />
  5. 5. Post Case-Use modifications<br />The Health Belief Model will be used before and after the entire program implementation, but will not be used for specific learning activities.<br />Students will be asked to sign electronic confidentiality agreements, stating that they will not share any personal information disclosed in the group with non-participants; they will be removed from the group if this is discovered.<br />Decided to include videos as well; for creating role play scenarios, these are better than scripts. <br />
  6. 6. Lesson Objectives<br />Create a closed, private FB group (“HIV/STI Protection and Condom Education”) to serve as the platform<br />The element of “exclusivity” may also appeal to teens<br />Assignments to Complete<br />Posted and responded to on the group page.<br />Discussions in Which to Participate<br />Multiple discussion threads encouraged from questions asked by group administrator.<br />Information on Access to Care and Services<br />Where to get reproductive health treatment, including STI testing.<br />
  7. 7. Case-use example<br />Student is invited to join FB group (“HIV/STI Protection and Condom Education”)<br />Assignments<br />Student is assigned to read 3 documents and watch 2 videos<br />Readings: “Important Facts About HIV,” “Important Facts About STIs,” “Important Facts About Condom Use.”<br />Videos include: “Condom Negotiation,” “How to Properly Use a Condom.”<br />Student writes response to videos directly on post, and messages me their thoughts on the readings.<br />
  8. 8. Case-use example<br />Discussions<br />Multiple discussion threads encouraged including:<br />What would you do if you had unprotected sex?<br />Have you ever had an STI/HIV test? What was it like?<br />What do you think about 34% of high schoolers having unprotected sex?<br />Information on Access and Services<br />Free and confidential clinic information posted for all group members.<br />
  9. 9. Results ofpilot<br />Four participants: one college student, two mid-20s professional unaffiliated with the public health field, one affiliated with public health/health promotion.<br /><ul><li>!/home.php?sk=group_200092280014169&ap=1</li></ul>Responses to Interface<br />Difficulty in lack of centrality of Documents<br />It felt very interactive – “everywhere I clicked, I learned something new.”<br />Having all elements – videos, documents, discussion questions, events – in a list on the group page required a lot of scrolling; tabs on the page would make this easier<br />I share this concern, but given the layout of Facebook groups, may have to change to “liking” the page as opposed to is being a closed group. <br />
  10. 10. Results of case study<br />Strengths<br />Condom list helped dispel myths about condoms.<br />Very comprehensive info about ways to prevent STIs and illustrated facts not well known, especially about transmission – “keep condoms around” a great tip.<br />Videos, even though a bit cheesy, actually really helpful. Nice to be able to rewind and go back to catch phrases of things to say to a partner or how to use a condom.<br />Discussion threads were great, made them feel comfortable asking questions.<br />Ways to Improve<br />Explain some public health terms (“drug resistant”).<br />Picture of latex condoms vs. others.<br />Possibly split the STI document into two, or make it more concise.<br />More discussion threads, incorporating facts and sharing.<br />
  11. 11. conclusion<br />Facebook is a strong framework for this kind of lesson and health intervention. <br />This exercise helped me see that the larger sexual health education program of which this activity was one minor part can and should easily expand to a multitude of other social media outlets<br />Twitter for clinic updates, where to find resources (i.e., free condoms being distributed), tips of the day; blogs for longer articles, and in-depth studies. <br /><ul><li>Coordinating multiple social medias makes sense for an educational program that hopes to not just improve knowledge of the subject area but increase applied skills, community involvement, and promote behavior change. The more sites for teens to check, the more likely the messages will be positively reinforced and seem consistently relevant to their lives.</li></li></ul><li>sources<br />Department of Health and Human Services. (2008). HIV surveillance in adolescents and young adults. Center for Disease Control. Retrieved February 26, 2011. <br />NARAL Pro-Choice New York Foundation & The National Institute for ReproductiveHealth (2010). A report on: Sexuality education in the New York City public school system. New York, NY: NARAL Pro-Choice New York Foundation.<br />