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Introdução a User Experience e o mercado de trabalho no Brasil

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Esta palestra foi ministrada no dia 18 de outubro de 2016 pela Lariane Rossanese, UI e UX designer da Dextra Sistemas, na Semana de Ciências da Computação (Seccomp - http://seccomp-unesp.github.io/) da Unesp em Rio Claro para os alunos conhecerem UX e sua abrangência no desenvolvimento de um produto digital.
Também foi apresentado uma pesquisa realizada pelo UXPA de Curitiba em 2015 sobre o perfil do profissional de user experience no Brasil e algumas dicas para quem tem interesse em iniciar na área.

Published in: Design
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Introdução a User Experience e o mercado de trabalho no Brasil

  1. 1. Experiência do Usuário
  2. 2. Lariane Rossanese Especialista em Gestão de Comunicação em Mídias Digitais, graduada em Design Gráfico, fez 2 anos de graduação em Design de Produto, técnica em Design de Interiores. UI e UX Designer www.linkedin.com/in/larianeross www.larianeross.com
  3. 3. LarianeRossanese
  4. 4. LarianeRossanese
  5. 5. LarianeRossanese
  6. 6. LarianeRossanese
  7. 7. LarianeRossanese
  8. 8. LarianeRossanese
  9. 9. Mobile apps Aplicações WEB APIs O QUE FAZEMOS PRODUTOS DIGITAIS http://dextra.com.br/
  10. 10. Great Place to Work
  11. 11. O que é UX?
  12. 12. “A Experiência do Usuário engloba todos os aspectos da interação do usuário final com a empresa, seus serviços e seus produtos.” Donald Norman (criador do termo UX)
  13. 13. ● Entender os usuários e suas necessidades. ● Definir a estratégia que atraiam os usuários a usarem o software. ● Fazer com que os usuários alcancem seu objetivo durante o uso. ● Tornar a experiência com os aplicativos o mais agradável possível. ● Trazer um alto retorno de investimento. Objetivos da UX
  14. 14. Força
  15. 15. Trabalho realizado
  16. 16. Percepção do usuário
  17. 17. Composição da UX
  18. 18. Cada $1 investido em UX traz de $2 a $100 de retorno. (American Association of Industrial Design) 89% dos clientes que tiveram uma experiência negativa com certa marca, passaram a comprar da concorrência. (RightNow Customer Experience)
  19. 19. 48% das pessoas consideram o design do site como fator número 1 para definir a credibilidade de uma empresa. (Truconversion.com)
  20. 20. E como é feito o UX DESIGN?
  21. 21. LarianeRossanese
  22. 22. Fonte: autor desconhecido User Interface (Design de Interface do Usuário) User Experience (Design de Experiência do Usuário)
  23. 23. Fonte: https://br.pinterest.com/source/linkedin.com
  24. 24. Feito por Ana Haris
  25. 25. Perfil do Profissional de UX no Brasil UXPA Curitiba (2015) Fonte: https://drive.google.com/file/d/0B2JFtPO3IBVqd1Z6b05QWVpleTQ/view
  26. 26. O que eu preciso saber para iniciar na área?
  27. 27. Livros, treinamentos em vídeo, blogs, artigos, revistas online, cursos. TEORIA https://www.nngroup.com/ http://uxmastery.com/ http://uxmovement.com/ https://uxmag.com http://arquiteturadeinformacao.com http://blog.usabilla.com/best-ux-articles-may-2016/ http://www.usabilideiros.com.br/ https://uxchecklist.github.io/ https://www.coursera.org/ http://www.uxacademy.com.br/ http://www.dextraining.com.br/cursos/ux/?gclid=CMGW5sKX2M8CFVKBkQodjvUA6g https://www.interaction-design.org/courses Veja mais aqui!
  28. 28. Quanto mais você treinar, melhor! Personas, etnografia, card sorting, testes com usuários, desenhar wireframes, protótipos em alta fidelidade, criar navegação, etc... MÃO NA MASSA
  29. 29. Ajuda no alinhamento entre a equipe, na colaboração, no desapego de ideias, compreensão melhor do fluxo. Sketching http://www.slideshare.net/LaneHalley/how-to-draw-quick-useful-ui-sketches
  30. 30. Conhecimentos em ferramentas além do HTML e CSS, como Axure, Balsamiq, Adobe Photoshop, Illustrator, ou mesmo o Invision App, Marvel App, UX pin, Power Point, etc... Prototipação
  31. 31. Ser um usuário ativo de interfaces mobile (aplicativos ou sites) para ir adquirindo vocabulário de design e entender como as coisas funcionam. Design para Web e MOBILE
  32. 32. ● Trabalhar com profissionais de outras disciplinas e que pensam diferente ● Lidar com grande volume de informação ● Ser responsável pelo trabalho que está sendo feito Colaboração, organização e profissionalismo.
  33. 33. Alguém com experiência em UX e que seja respeitado na área para ajudá-los em vários assuntos. Participe de grupos de discussão e participe de eventos da área! MENTORES
  34. 34. "Eu tentei 99 vezes e falhei, mas na centésima tentativa eu consegui, nunca desista de seus objetivos mesmo que esses pareçam impossíveis, a próxima tentativa pode ser a vitoriosa." Albert Einstein
  35. 35. Obrigada! Dúvidas? ;D Lariane Rossanese www.linkedin.com/in/larianeross

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