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Virgin - Richard Branson

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Virgin - Richard Branson

  1. 1. Lara Borges
  2. 2. Introduction History Core Business Brand Extensions Conclusion
  3. 3. More than a hundred megastores around the world.
  4. 4. “If you’re trying to do something for the first time, it’s always an enormous challenge, and there is no guarantee of success. You never know with this things, when you’re trying something new what can happen. This is all experimental.” AUDACIOUS
  5. 5. 1984 | Virgin Atlantic takes of for the first time “A business has to be involving, it has to be fun, and it has to exercise your creative instincts.”
  6. 6. CORE BUSINESS •  Quality •  Innovation •  Entertainment •  Value in exchange of money
  7. 7. QUALITY •  Best transatlantic carrier •  Best business class •  Best on board entertainment •  Best wine selection in business class •  Best check-in people
  8. 8. INNOVATION •  The first to impress de costumers •  3% of Virgin’s revenue goes to innovation
  9. 9. ENTERTAINMENT •  Mini golf fields •  Masseuses •  Beauticians •  Showers •  whirlpool •  areas to nap
  10. 10. VALUE IN EXCHANGE OF MONEY Upper (first) Class – priced as business class Mid (business) Class – economy class price Virgin’s Economy class – the most on sale
  11. 11. BRAND EXTENSION
  12. 12. SUCCESS

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