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Question 2
H o w e f f e c t i v e i s t h e c o m b i n a t i o n o f y o u r m a i n
p r o d u c t ( v i d e o ) a n d a...
Our Synergy used in the vide0
At the start we were going to use hoop earrings as our synergy.This soon changed to red
lips...
These are other screen shots
from the video that show our
performer with her red lipstick
on.The top left image is when he...
Our synergy used in ancillary
texts
I was sure to incorporate red lips in all my ancillary texts. In my advertisement I us...
Inside the case we see that she is
wearing red lipstick in the image on the
left and once again the lips is the
biggest an...
secondary synergy
We also have a lot of lights appearing in our video which link to the club theme.This was
intentional an...
Audience response
We got positive feedback after our screening and got responses on our synergy from our target
audience.
...
Was our synergy a success?
I think that our synergy was a success as our target audience noticed them more in our products...
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Question 2

Question 2

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Question 2

  1. 1. Question 2 H o w e f f e c t i v e i s t h e c o m b i n a t i o n o f y o u r m a i n p r o d u c t ( v i d e o ) a n d a n c i l l a r y t e x t s ( d i g i p a k / a d v e r t i s e m e n t ) ?
  2. 2. Our Synergy used in the vide0 At the start we were going to use hoop earrings as our synergy.This soon changed to red lipstick because we thought that the red stood out more and was linked to our artist.We had our performer use this red lipstick in the video during filming and even include a time where she is recorded putting it on.Also during close ups we see it clearly in the video and when it is a mid shot of her and the second main character.
  3. 3. These are other screen shots from the video that show our performer with her red lipstick on.The top left image is when her red lipstick is brightest in the bathroom base track which is the same location as the image of her putting the lipstick on. The image on the bottom right is when she is enjoying herself in the club scene with the others but we can still see the lipstick in the dark conditions.The same goes for the image on the bottom left. The top right image is similar to the image on the last slide and we can see the red lips contrasting with not only the darkness, but with the white shirt of the male actor.
  4. 4. Our synergy used in ancillary texts I was sure to incorporate red lips in all my ancillary texts. In my advertisement I used it near her signature name design at the top of the advertisement. Additionally, in the photo of her we see her lips are red as well which is another instance of where I used my synergy. In the image of the front cover we also see red lips.
  5. 5. Inside the case we see that she is wearing red lipstick in the image on the left and once again the lips is the biggest and major feature on the CD itself.This placement makes the synergy stand out even further because even just seeing the CD would link the audience to the whole album. On the front cover of my CD case we see the red lips as the main subject of the design. It is based in the centre of the cover and the biggest feature. I have also included it on the back in the top right.
  6. 6. secondary synergy We also have a lot of lights appearing in our video which link to the club theme.This was intentional and I decided to include this in my own ancillary texts to add a second link and synergy with my products. I used neon lights in my ancillary texts to link to the club.
  7. 7. Audience response We got positive feedback after our screening and got responses on our synergy from our target audience. This video shows our audience telling us what they think the synergy is from watching the video alone.They say the red lips and the lights used in the club. I used both these features. THISVIDEO IS BELOW THIS POWERPOINT! I also created a survey to ask people from my target audience what they thought was most noticeable in my products. Majority of the responses said that there was a major link with the lipstick and lights in both my video and ancillary texts. https://www.surveymonkey.com/results/SM-6XSR5FD3 /
  8. 8. Was our synergy a success? I think that our synergy was a success as our target audience noticed them more in our products and hence using them in my work would create a better set of products to get more fans for my performer. Our audience was females aged 18-24 and I believe this set of products would attract our audience because of the link to using lipstick in their lives and enjoying parties with friends which is what Amal K did. Hence this would promote her further. Our male audience would be attracted through the synthetic personalisation and male gaze on the images of Amal K as well as the mixture of dark colour and club lights as males of 18-24 would also enjoy going to the club. Initially we had decided to use hoop earrings as our synergy however we decided to use the lipstick as it is more subtle but stands out. It is also easier to incorporate in our products.

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