SWOT Analysis - Discover New Opportunities. Manage and Eliminate Threats - Management Training from Mind Tools

       > H...
SWOT Analysis - Discover New Opportunities. Manage and Eliminate Threats - Management Training from Mind Tools

SWOT Analysis - Discover New Opportunities. Manage and Eliminate Threats - Management Training from Mind Tools

SWOT Analysis - Discover New Opportunities. Manage and Eliminate Threats - Management Training from Mind Tools

Upcoming SlideShare
Loading in …5

Swot Analysis Undergraduate [Source Mind Tools 2009]


Published on

SWOT explained for use in Practice of International Business course based on EIMSO tool.

Source: http://www.mindtools.com/pages/article/newTMC_05.htm taken from web on [12/21/2009 11:45:04 AM]

Published in: Education, Business
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Swot Analysis Undergraduate [Source Mind Tools 2009]

  1. 1. SWOT Analysis - Discover New Opportunities. Manage and Eliminate Threats - Management Training from Mind Tools > Home > Problem Solving > SWOT Analysis Store | Newsletter | Corporate Services | Press Room | Advertisers | Contact Us Member Login | Join the Mind Tools Community Leadership Skills Problem Solving Decision Making Project Management Practical Creativity Time Management Stress Management Information Skills Communication Skills Memory Improvement Useful Links Mind Tools SWOT Analysis Business SWOT Free eNewsletter Personal SWOT Discover New Opportunities. New Career Skills - Manage and Eliminate Threats. twice a month PLUS Strategy Toolkit Free! SWOT Analysis is a powerful technique for understanding your Strengths and Weaknesses, and for looking at the Opportunities and Threats you face. Subscribe to our free e- Not a newsletter, and get new Member Yet? Used in a business context, it skill-builder tools every helps you carve a sustainable two weeks. Plus get our The Mind Tools Career niche in your market. Used in Strategy Toolkit pdf worth Excellence Club gives a personal context, it helps you US$9.99 free when you you the training, coaching develop your career in a way subscribe! and support you need to that takes best advantage of make a lasting success of "Great newsletter. Simple and your talents, abilities and your career. Take our not too long. Great articles. opportunities. Click here for Thank you." FREE tour, and find out Business SWOT Analysis, and what it can do for you! Mandi J Luis, Burlington, here for Personal SWOT Ontario, Canada Analysis. First name Business SWOT Analysis Email Recent Discussions: Learn how to use SWOT Analysis, with James Privacy What makes SWOT particularly Manktelow & Amy Carlson. THOUGHT OF THE Policy DAY: Set the stage for powerful is that, with a little thought, it can help you uncover opportunities change that you are well placed to exploit. And by understanding the weaknesses of What People Say your business, you can manage and eliminate threats that would otherwise About Mind Tools... Being Assertive catch you unawares. The next steps for my More than this, by looking at yourself and your competitors using the SWOT "I love this newsletter! goal setting framework, you can start to craft a strategy that helps you distinguish As a manager I can yourself from your competitors, so that you can compete successfully in your relate to all topics and Quick Start market. use them quite often within myself and my Store: How to Use the Tool team." Download Site Career Community To carry out a SWOT Analysis, start by downloading our free template. Then Christina Wall, Leadership Training answer the following questions: Davenport, IA, USA Time Management Strengths: Training Stress Training What advantages does your company have? "I have been Career Direction receiving your Coaching & Help What do you do better than anyone else? newsletter and using Top Skills Areas: your website as a Achieve More What unique or lowest-cost resources do you have access to? resource for a while Lead Effectively now. I wanted to let What do people in your market see as your strengths? Manage Stress you know that you Improve Memory What factors mean that you "get the sale"? have done a great job Find Direction at providing useful Consider this from an internal perspective, and from the point of view of your business tools and What we do: customers and people in your market. Be realistic: It's far too easy to fall explanations on how Free help http://www.mindtools.com/pages/article/newTMC_05.htm[12/21/2009 11:45:04 AM]
  2. 2. SWOT Analysis - Discover New Opportunities. Manage and Eliminate Threats - Management Training from Mind Tools prey to "not invented here syndrome". (If you are having any difficulty with to use the tools. Self-Study Courses this, try writing down a list of your characteristics. Some of these will Before finding your Career Community hopefully be strengths!) site I used some of Training Programs the information while Coaching & Help In looking at your strengths, think about them in relation to your competitors consulting with Who we help: - for example, if all your competitors provide high quality products, then a clients. Now I just Managers & Owners high quality production process is not a strength in the market, it is a refer people to your New Managers necessity. site and it saves me Professionals time." Employees Tip: Career Starters For help finding your company's Unique Selling Proposition (USP) or Henry Pellerin, Practitioners & HR crafting your competitive edge, read our USP Analysis article. President, VantaEdge About us: About Mind Tools Weaknesses: Contact Us More Testimonials >> What's New? What could you improve? Site Services What Bugs You? Directory What should you avoid? Let us know about Relevant What are people in your market likely to see as weaknesses? anything wrong, or Courses & Resources anything you don't like What factors lose you sales? about this site, and you could win a US$50 Mind Tools Ebook Again, consider this from an internal and external basis: Do other people Amazon voucher! seem to perceive weaknesses that you do not see? Are your competitors doing any better than you? It is best to be realistic now, and face any Click here >> unpleasant truths as soon as possible. Sponsored Links Opportunities: Where are the good opportunities facing you? 在家創業~輕鬆月 入 千美元 What are the interesting trends you are aware of? 利用網 行銷 訓 練 在家創業賺錢 The key tools on the Useful opportunities can come from such things as: 當自己事業的 Mind Tools site, brought 老闆 職全職均 together into one easily Changes in technology and markets on both a broad and narrow 可致富 downloadable, easily scale. www.soho580.com printable PDF. Changes in government policy related to your field. More>> Changes in social patterns, population profiles, lifestyle changes. Pharma Markets Free Trial to Local events. Emerging Markets Analysis & A useful approach for looking at opportunities is to look at your strengths Forecasts Online. www.businessmonitor.co and ask yourself whether these open up any opportunities. Alternatively, look at your weaknesses and ask yourself whether you could create opportunities by eliminating them. Market Research Threats: Reports Niche service What obstacles do you face? sectors analyzed: mkt size,trends,co. What is your competition doing that you should be worried about? profiles,lots more. www.marketdataenterpris Are the required specifications for your job, products or services changing? Technology Is changing technology threatening your position? Trends Info Read Today's Top Do you have bad debt or cash-flow problems? Stories From the http://www.mindtools.com/pages/article/newTMC_05.htm[12/21/2009 11:45:04 AM]
  3. 3. SWOT Analysis - Discover New Opportunities. Manage and Eliminate Threats - Management Training from Mind Tools Technology Could any of your weaknesses seriously threaten your business? Industry. Free Access. Carrying out this analysis will often be illuminating – both in terms of www.ITBusinessEdge.co pointing out what needs to be done, and in putting problems into perspective. Ads by Google Swot Analízis Strengths and weaknesses are often internal to your organization. Swot Example Opportunities and threats often relate to external factors. For this reason Swot Analysis the SWOT Analysis is sometimes called Internal-External Analysis and the SWOT Matrix is sometimes called an IE Matrix Analysis Tool. Personal Swot You can also apply SWOT Analysis to your competitors. As you do this, you'll start to see how and where you should compete against them. Search Now: Tip 1: Make sure you visit our next article 'PEST Analysis' - this tool is useful for understanding the 'big picture' of the environment you are operating in and will help you identify the opportunities and threats within it. Tip 2: SWOT can be used in two ways – as a simple icebreaker helping people get together and "kick off" strategy formulation, or in a more sophisticated way as a serious strategy tool. If you're using it as a serious tool, make sure you're rigorous in the way you apply it: Only accept precise, verifiable statements ("Cost advantage of US$10/ton in sourcing raw material x", rather than "Good value for money"). Ruthlessly prune long lists of factors, and prioritize factors so that you spend your time thinking about the most significant factors. Make sure that options generated are carried through to later stages in the strategy formation process. Apply it at the right level – for example, at product or product line level, rather than at the much vaguer whole company level. Supplement it with other option-generation tools – none is likely to be completely comprehensive. Example A start-up small consultancy business might draw up the following SWOT matrix: Strengths: We can respond very quickly as we have no red tape, no need for higher management approval. We can give really good customer care, as the current small amount of work means we have plenty of time to devote to customers. Our lead consultant has strong reputation within the market. We can change direction quickly if our approach isn't working. We have little overhead, so can offer good value to customers. Weaknesses: Our company has no market presence or reputation. We have a small staff with a shallow skills base in many areas. http://www.mindtools.com/pages/article/newTMC_05.htm[12/21/2009 11:45:04 AM]
  4. 4. SWOT Analysis - Discover New Opportunities. Manage and Eliminate Threats - Management Training from Mind Tools We are vulnerable to vital staff being sick, leaving. Our cash flow will be unreliable in the early stages. Opportunities: Our business sector is expanding, with many future opportunities for success. Our local council wants to encourage local businesses with work where possible. Our competitors may be slow to adopt new technologies. Threats: Will developments in technology change this market beyond our ability to adapt? A small change in focus of a large competitor might wipe out any market position we achieve. The consultancy may therefore decide to specialize in rapid response, good value services to local businesses. Marketing would be in selected local publications, to get the greatest possible market presence for a set advertising budget. The consultancy should keep up-to-date with changes in technology where possible. You can see this analysis in diagram format in figure 1 below. Drawn using SmartDraw. Click for free download. Key Points SWOT Analysis is a simple but powerful framework for analyzing your http://www.mindtools.com/pages/article/newTMC_05.htm[12/21/2009 11:45:04 AM]