The basics of the why and how of using Periscope as a content marketing tool. For the accompanying worksheet go to http://tammybjelland.com/worksheet-periscope-for-content-marketing/

1. Tammy Bjelland presents:
As a Content Marketing Tool

3. What is Periscope?
•Livestreaming mobile video app
•Owned by Twitter
•Stream live broadcasts from your
mobile device
•Interact with other users in real-
time (through chat)

4. Reasons To Use Periscope
1. PERSONAL CONNECTIONS
2. INCREASE CONFIDENCE
3. GROW YOUR REACH
4. GET CREATIVE

5. The Basics
WORKSHEET TIME!

6. Step 1
GET A TWITTER ACCOUNT

7. Step 2
DOWNLOAD THE PERISCOPE APP

8. Step 3
SIGN INTO PERISCOPE
WITH YOUR TWITTER
CREDENTIALS OR
PHONE NUMBER

9. Step 4
cONNECT TO AND WATCH A BROADCAST

10. Step 5
START A PRIVATE
BROADCAST
(AND INVITE
ONE PERSON)

11. Step 6
TO END, SWIPE DOWN AND
PRESS STOP BROADCAST

12. Homework
• Schedule a Periscope broadcast
• Select hashtags to use
• Advertise the broadcast with your
followers
• Start a public broadcast at your
scheduled time
• After ending the broadcast, decide
if you will use the content again

13. Thanks for joining!
www.tAMMYBJELLAND.COM
Periscope & Twitter: @tammybjelland
Periscope broadcast every Monday at 4:30 pm EDT