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Example persona “Mary” Demographics • UX for Lean Startups Sep 15

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Example persona “Mary” Demographics • Working mom • 34 years old • Lives in Chicago • Married, 2 kids • Household $125k/yr Behaviors Needs & Goals • Help! Running errands, • House cleaner 2x week managing kids, keeping things • Orders take out 3 nights/wk running • Often forgets to do things, • Time for her girlfriends feels bad about it. • To feel like she “has it sorted” • “To clone herself”LUXR.CO SEP 2012

Published in: Business, Technology
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  • Interesting presentation. What we promote at usabilitytools.com is a stress on user research on every stage of product development. When exploring startup community we were sometimes surprised by the lack of interest (both owners and mentors) in user testing.
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  • A photoset from this workshop is available on flickr http://www.flickr.com/photos/lane_halley/sets/72157631554695625/
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