Do you have founder myopia?

995 views

Published on

Presentation to AB InBev June 21, 2016

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
995
On SlideShare
0
From Embeds
0
Number of Embeds
658
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Do you have founder myopia?

  1. 1. Do  you  have   founder  myopia?
  2. 2. @thinknow Lane Goldstone Co-founder
 Brooklyn Copper Cookware
  3. 3. @thinknow Lessons learned
  4. 4. @thinknow
  5. 5. @thinknow “Software is 
 eating the world” Marc Andreessen flickr.com/photos/joi
  6. 6. @thinknow Every company is a digital company
  7. 7. @thinknow “9 out of 10 
 new products 
 are failures” www.class-­‐central.com Steve Blank Photo:  udacity.com
  8. 8. @thinknow The most expensive
 features you build are the ones 
 nobody uses
  9. 9. @thinknow flickr.com/ photos/joi “ “ flickr.com/photos/betsyweber
  10. 10. @thinknow The Lean Startup cycle
  11. 11. @thinknow Don’t scale until you find Product-market fit
  12. 12. @thinknow You might have founder myopia if you… Think your product is for “everyone” Believe “if we build it they will come” Spend more time pitching than listening Get excited about vanity metrics Argue with team members about priorities Have not failed recently
  13. 13. @thinknow What’s the antidote to founder myopia?
  14. 14. @thinknow You are not 
 your customer
  15. 15. @thinknow Micro-segments ✦ Have the same problem ✦ Use the same jargon ✦ Congregate in communities
  16. 16. @thinknow
  17. 17. @thinknow Fall in love 
 with a problem, 
 not a solution
  18. 18. @thinknow PEOPLE USES FEATURES Business  vision NEEDS UI  design,   wireframes,   visual  design
  19. 19. @thinknow Find a cookie monster problem commons.wikimedia.org
  20. 20. @thinknow GOOB* *”Get out of the Building” —Steve Blank
  21. 21. @thinknow Before you GOOB ✦ Who do you want to talk to? ✦ Where do you find these people?
  22. 22. @thinknow How do you find (the right) people? ✦ Social media (Facebook, Twitter) ✦ Special interest groups (Meetups) ✦ Friends and Family ✦ Coffee shops, malls….wherever they are
  23. 23. @thinknow Pair interviewing Two different jobs (remember to take turns!) • One person guide the conversations • The other takes notes, ensures completeness Benefits • Easier to focus on just talking or note-taking • Better shared understanding later
  24. 24. @thinknow Listen more
 than you pitch
  25. 25. @thinknow Listen for needs and goals “If you had that feature, what would that allow
 you to do?”
  26. 26. @thinknow Avoid leading questions Leading: “Would it be helpful if we added feature x?” Better: “Tell me a story about the last time you …”
  27. 27. @thinknow Remember: It’s a conversation, 
 not an interrogation
  28. 28. @thinknow Balance intuition with data
  29. 29. @thinknow Tips for sharing what you learn ✦ Notes on cards or stickies ✦ Photos ✦ Put it on the wall ✦ Small conversations, frequently ✦ Rainbow spreadsheet
  30. 30. @thinknow Rainbow Spreadsheet Tomer  Sharon  /  smashingmagazine.com
  31. 31. @thinknow
  32. 32. @thinknow
  33. 33. @thinknow Celebrate failure
  34. 34. @thinknow Hypotheses We can attract people who live within a 100-mile radius of NYC to this event via a FB event and MC mailing. Asking people to RSVP will increase the chances they show up. Spending money promoting the event will result in on-site sales (via more qualified leads attending)
  35. 35. @thinknow What we learned We can attract people who live within a 100-mile radius of NYC to this event via a FB event and MC mailing. FAIL Asking people to RSVP will increase the chances they show up. FAIL Spending money promoting the event will result in on-site. sales (via more qualified leads attending) FAIL
  36. 36. @thinknow New hypothesis We suspect that Friday 3-7 isn't a convenient time. We will do our next event on a weekday (T, W, Th) later (6-10) or weekend during the day.
  37. 37. @thinknow The antidote to founder myopia Recognize you are not your customer Fall in love with a problem, not a solution Get out of the building (GOOB) Listen more than you pitch Balance intuition with data Celebrate failure
  38. 38. @thinknow Remember: Fail fast, fail often!
  39. 39. @thinknow Lane Goldstone @thinknow THANK YOU
  40. 40. @thinknow AcOvity:  Make  a  topic  map
  41. 41. @thinknow Topic Map
  42. 42. @thinknow Make a topic map (team activity) 5 min Individual activity (silent): Write stickies that answer the question “what do I wish I knew about my customer/user?” 5 min Group activity: Taking turns, read your stickies to each other and put them on a table or poster. 5 min Group activity: organize the stickies, give each group a short 1-3 word name. 5 min Individual activity: Copy the group names to a piece of paper to make a topic map.

×