Blogging, Active Rain And Social Networking


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Blogging, Active Rain and Social Networking are all tools for real estate agents to leverage to more efficiently conduct business prospecting.

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Blogging, Active Rain And Social Networking

  1. 1. Blogging, Active Rain and Social Networking… real estate in a web 2+ world
  2. 2. Blogging… Why? <ul><li>Be the (local) expert </li></ul><ul><li>SEO (long tail search) </li></ul><ul><li>Let your clients get to know you </li></ul><ul><li>Communicate what is going on </li></ul><ul><li>Showcase your listings </li></ul><ul><li>Promote your community </li></ul>
  3. 3. Blogging Options… <ul><li>Blogger </li></ul><ul><li>Active Rain </li></ul><ul><li> </li></ul><ul><li>WordPress (self hosted) </li></ul><ul><li>Etc… </li></ul>
  4. 4. Dominate the Search Engines <ul><li>Pick your Terms (don't go nuts...) </li></ul><ul><li>Title your Blog (URL and Title) </li></ul><ul><li>Title your Posts (Get those Keywords) </li></ul><ul><li>Repeat your Title (in bold, 3-5 times) </li></ul><ul><li>Reiterate your Title in the last paragraph </li></ul><ul><li>Tag your post with possible Search Terms </li></ul><ul><li>Include Relevent Images </li></ul><ul><li>Don't forget to Tag and Title Images </li></ul>
  5. 5. Why Blog on ActiveRain? <ul><li>Community… 150,000+ members </li></ul><ul><li>SEO… Google LOVES ActiveRain </li></ul><ul><li>Consumers… Over 2M consumer hits/mo. </li></ul><ul><li>Education… Many of the best of the are on A|R every week </li></ul><ul><li>Support… Both peer to peer and corporate </li></ul><ul><li>Relationships… In Real Life… </li></ul>
  6. 6. What’s Up w/Points on A|R? <ul><li>Points for Profile (fill it out...) </li></ul><ul><li>25 points to comment (max 10/day) </li></ul><ul><li>100 points for logging in each day </li></ul><ul><li>200 points for an original blog post (max 10/week) </li></ul><ul><li>25 bonus points for putting post in a Channel </li></ul><ul><li>Points contests... </li></ul><ul><li>The points are only a means to get users engaged in the community. 4700 points are available each week. </li></ul>
  7. 7. Levels of ActiveRain Blogs <ul><li>Free membership </li></ul><ul><li>Blog posts are member's only. Great way to introduce yourself to the community and learn from some of the GREAT resources. </li></ul><ul><li>RainMaker account </li></ul><ul><li>$29/mo., allows public posts and includes an &quot;Outside Blog&quot; with a custom URL. This is where Google and the public sees your posts. </li></ul><ul><li>Localism Sponsor </li></ul><ul><li>&quot;Sponsor&quot; Communities for $9/mo. Increased visibility. </li></ul>
  8. 8. ActiveRain Bonuses <ul><li>&quot;Google Juice&quot; from both Profile and Posts gives your sites better visibility in Search Engines. </li></ul><ul><li>Build Relationships with peers, vendors and experts from across the country. </li></ul><ul><li>Be part of the largest RE social network in the world. </li></ul>
  9. 9. Social Networking Options… <ul><li>FaceBook (personal profile) </li></ul><ul><li>FaceBook (business page) </li></ul><ul><li>Twitter </li></ul><ul><li>Zillow </li></ul><ul><li>Flickr </li></ul><ul><li>LinkedIn </li></ul><ul><li>Etc… </li></ul>
  10. 10. Why Social Network? <ul><li>Isn’t that what the real estate business is all about? Whether it is in person or on the computer, we ARE social networkers. The websites are just tools… FaceBook, Twitter, Flickr, LinkedIn, YouTube, MySpace, and all of the local forums and portals are ALL just tools to foster new relationships. </li></ul>
  11. 11. FaceBook <ul><li>300,000,000 million users </li></ul><ul><li>Fastest growing segment is women 55-66 years old </li></ul><ul><li>More that 1B pieces of content are shared… each week. </li></ul><ul><li>8,000,000 users “Fan” a page each day. </li></ul><ul><li>Ads can be targeted by location and many demographics. </li></ul>
  12. 12. Twitter <ul><li>Microblogging platform. Share your message in under 140 characters… or under 126 for me. RT… </li></ul><ul><li>Largest demographic is 45-54, followed by 25-34. </li></ul><ul><li>As of February, they had a 1382% growth for the year… </li></ul><ul><li>Excellent source of news AND broadcast outlet. </li></ul>
  13. 13. LinkedIn <ul><li>The “button-down” social network </li></ul><ul><li>Especially useful for brokers to recruit agents </li></ul><ul><li>Great referral network </li></ul>
  14. 14. Flickr <ul><li>Share your photos… </li></ul><ul><li>You HAVE to be careful about commercial messages… </li></ul><ul><li>Incredible 3 rd party applications to allow integration of pictures into other web presentations (blog, site, etc.) </li></ul>
  15. 15. YouTube <ul><li>Incredible rich media opportunity for blogs and websites </li></ul><ul><li>User watch 8B videos each month </li></ul><ul><li>74% of web users watch videos </li></ul><ul><li>Videos on sites retain users twice as long </li></ul><ul><li>Video has strong SEO… really! </li></ul><ul><li>Get to know </li></ul>
  16. 16. So, Why? <ul><li>Dominate YOUR farm area in searches </li></ul><ul><li>Show YOUR expertise to your prospective clients </li></ul><ul><li>Build relationships with peers AND consumers </li></ul><ul><li>Strengthen ties with other local businesses </li></ul><ul><li>Promote YOUR community </li></ul>
  17. 17. Resources <ul><li>If you aren’t an ActiveRain user </li></ul><ul><li> </li></ul><ul><li>If you ARE an ActiveRain user </li></ul><ul><li> </li></ul><ul><li>If you want to join, but not upgrade yet </li></ul><ul><li> </li></ul><ul><li>http:// </li></ul>
  18. 18. Questions?