Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Lia conference establish a market.dean herald


Published on

Published in: Business
  • Be the first to comment

  • Be the first to like this

Lia conference establish a market.dean herald

  1. 1. Create an Image Create a Brand
  2. 2. Who are you in the market place? Design Construction Maintenance Residential Commercial Special niche
  3. 3. Is that message clear to your potential customers? Advertising Website Company image Associations with other companies Company culture How are you communicating this message to the market?
  4. 4. What is your company image? Logo.....let it evolve Uniforms Sign writing Site signs Web site Email signature Quotation presentation material Does it reflect the market you are aiming for?
  5. 5. Evolve your image to suit market if it turns. Example #1: Pre GFC print ad.
  6. 6. Evolve your image to suit market if it turns. Example #2: Post GFC print ad.
  7. 7. A brand communicates your market and image without saying so. Advertising Editorial Tag Line to Your Logo TV Opportunities Social Media Brand Association Garden Shows / Home Shows Tools to assist in building your brand:
  8. 8. Advertising Print Media Web advertising
  9. 9. Editorial Media connections......have a story to tell. Photography......critically important, invest in this.
  10. 10. Tag Line to Your Logo “Resort style living for prestigious properties” “Experience, service and value is our difference” Landscape Solutions: “We get the job done”
  11. 11. TV Opportunities Build relationships Be ready for opportunities Be prepared for the good and the bad of TV experiences
  12. 12. Social Media Facebook Twitter
  13. 13. Brand Association Join with other brands who are where you want to be. Link in with material suppliers who operate in a market that you are aiming for.
  14. 14. Garden Shows / Home Shows Opportunity to be the client and communicate your market, image and brand. Media opportunities.  aware of the costs and confirm if it is worth spending for your situation.