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This presentation reviews several concepts use by scientists when they characterize Asian and South East Asian corporations and associated networks. From the various criteria available in the literature, a tentative framework is presented, in order to initiate the discussion. Special attention is given to the conceptual confusions between mainland Chinese investments throughout the world, and Chinese/SEA corporations displaying aspects of “chinese culture” and “chinese business practices”. The concepts are narrowed in terms of industrial organisation (i.e. corporate structure, shareholding, private/public ownership, diversification, stock listing, franchising, JV practices), and the boundaries of organisational patterns are investigated, identifying various capitalist organisations from different cultural origins, which share similar patterns. A few examples from the literature are taken in order to explore the links between the spread of the corporate strategies and the increasing needs of natural resources created by the development of emerging economies such as Brazil, India, China. From there, this talk opens the discussion on the possibilities for a common conceptual framework for investigating the corporate strategies in the context of the green economy.