INCENTIVES TO INCREASE
CONVERSION RATE

Increase CRO
There is no ideal number of sales an ecommerce
website should make out of a given number of visits,
but there is always room to increase conversion rate.

The essential ecommerce aspects to work on
in order to increase conversion rate include
1.Providing a smooth browsing experience that has few
crashes and downtimes
2. Making the shopping environment convenient with
simple procedures.

3. Describing products clearly whether through text,
pictures or videos.
4. Customizing the shopping experience, including
payment options
The essential ecommerce aspects to work on
in order to increase conversion rate include

Common Incentives
Even with these entire aspects well taken care of, you
often need to give customers a little more push in the
form of other incentives to increase conversion rates.
The following are the common incentives that many
online brands have used to increase conversion rate

Removing the shipping cost
Up to 93% of people who buy online are persuaded
by free shipping offers. Some brands, in order to
increase conversion rate, choose to go around this by
including the cost in the price tag.
Whichever arrangement you come up with, it should
not eat into your profits.

Giving discounts
Giving discount offers is also among the incentives
that increase conversion rate significantly. Time
bound ones are more efficient than those given
without limitation to their validity.

Giving discounts
According to a study by E-tailing Group, up to 47% of
online shoppers will never buy a product that is not
on discount.

Reducing your cart abandonment rate
Over 70% of buyers online begin their shopping but
never check out. This is caused by various reasons:
from the quality of the browsing experience to
hidden costs.
Whatever the reason, deal with the issues to increase
conversion rate

Having a robust email-follow up
campaigns
To increase your conversion rate you must have a
strategy on following up with customers who are
undecided on buying your products. Collecting
emails for this purpose should be of a priority.
Give the prospective customers the information they
need to help them choose your products, this could
include special offers and discounts.

Enabling customer product review tool
Reading what other customers and users have to say
about a product influences about 60 percent of
online shoppers.

Yet…
Another 40 percent will never buy an electronic
product without reading reviews done by previous
customers.
It is, therefore, an incentive that can help your
business to increase conversion rate.

Feedbacks
This program however should be backed with good
products and dependable customer support. This
ensures you get positive reviews.
Nevertheless, negative feedbacks should not be deleted
because a few of them increase conversion rates by
giving a believable image of your product: no one
believes a product that seems perfect in the eyes of
all the customers who have used it.

Remember!
However, before you implement any incentive
program, as part of your marketing strategy to
increase conversion rate, you should consider the
following factors:
Their impact on your revenue, it should be either low
cost or easily absorbable.
The available skills and resources to effectively
implement them
Their effectiveness and capacity to increase
conversion rate

Conclusion
Putting measures in place to increase
conversion rate should be a priority for any
ecommerce website.