CONFIDENTIAL	  DECEMBER 19, 20127 MOBILE MARKETING TIPS FOR 2013
HI, WE’RE UNIQUE INFLUENCEWith a collective 30 years indigital marketing and start-upexperience, Unique Influenceis the cho...
1. TRACKING3 | 12/19/12   CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
2. PICK THE RIGHT RATES   Source         Pricing                                                      Purpose   Network 1 ...
3. PICK NETWORKS5 | 12/19/12       CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
4. TARGETING6 | 12/19/12   CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
5. COMPELLING ADS7 | 12/19/12    CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
6. MOBILE OPTIMIZED LANDING PAGE8 | 12/19/12    CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
7. CONSTANTLY ADJUST                                                               Network        After                   ...
V.09.11   Thanks uniqueinfluence.com/lean         Ryan Pitylake: ryan@uniqueinfluence.com       t: @ryanpitylak
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7 mobile marketing tips 2013 - Ryan Pitylak

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Our final Lander Academy webinar of the year focused on one of the hottest new trends of the moment: Mobile Marketing. We know many of you are still struggling to find the best way to spend less and get the most out of your marketing budget, and mobile marketing is yet an open question. Having said that, Ryan Pitylak, CEO at Unique Influence with over 15 years of experience in Online Marketing, did a great job offering all attendees a deep understanding about key elements of a mobile campaign.

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7 mobile marketing tips 2013 - Ryan Pitylak

  1. 1. CONFIDENTIAL  DECEMBER 19, 20127 MOBILE MARKETING TIPS FOR 2013
  2. 2. HI, WE’RE UNIQUE INFLUENCEWith a collective 30 years indigital marketing and start-upexperience, Unique Influenceis the choice of todays fastestgrowing companies.Our team delivers value that’s RYAN PITYLAKmeaningful, actionable and Chief Executive Officersimple to understand. •  ProfitFuel (Yodle), Excellent Suggestion •  BA in Philosophy and Economics andThe only line that counts MBA from the University of Texas atis your bottom line. Austin.2 | 12/19/12 CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
  3. 3. 1. TRACKING3 | 12/19/12 CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
  4. 4. 2. PICK THE RIGHT RATES Source Pricing Purpose Network 1 $15 CPA Direct Response Network 2 $12 CPA Direct Response Network 3 $11 CPA Direct Response Network 4 $13 CPA Direct Response Network 5 $5 CPM Branding Network 6 $0.70 CPC Branding4 | 12/19/12 CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
  5. 5. 3. PICK NETWORKS5 | 12/19/12 CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
  6. 6. 4. TARGETING6 | 12/19/12 CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
  7. 7. 5. COMPELLING ADS7 | 12/19/12 CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
  8. 8. 6. MOBILE OPTIMIZED LANDING PAGE8 | 12/19/12 CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
  9. 9. 7. CONSTANTLY ADJUST Network After Funnel Stats Optimization Registration 4% 16% Payment 17% 24% Retention 3% 6% Referral 2% 5%9 | 12/19/12 CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
  10. 10. V.09.11 Thanks uniqueinfluence.com/lean Ryan Pitylake: ryan@uniqueinfluence.com t: @ryanpitylak

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