Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Why is SEO Critical to Online Success?


Published on

Discover what SEO (search engine optimization) is and why it is critical to web success. You will learn why Search Engine Optimization is an absolute must if you want to have a successful website. You will understand what the search engines are looking for, and how SEO techniques help them find you in the right way.

Published in: Technology, Design
  • Be the first to comment

  • Be the first to like this

Why is SEO Critical to Online Success?

  1. 1. SEO (search engine optimization)… The best method So potential users To be ranked by search engines Will find you!
  2. 2. What is SEO? <ul><li>SEO = Search Engine Optimization </li></ul><ul><li>SEO is what you do to get more traffic to your site </li></ul><ul><li>SEO includes: </li></ul><ul><ul><li>Making changes to your website to help the search engines index it. </li></ul></ul><ul><ul><li>Creating content to target specific keywords </li></ul></ul><ul><ul><li>Sharing content in other online places and linking back to your site </li></ul></ul><ul><ul><li>Engaging in activities to help the search engines rate your site higher </li></ul></ul>
  3. 3. How Search Engines Find You <ul><li>Search engines crawl the web looking for </li></ul><ul><ul><li>New content on web servers </li></ul></ul><ul><ul><li>Links within that content that lead to other sites </li></ul></ul><ul><li>Search engines “spider” your site when they find it </li></ul><ul><ul><li>This indexes your site </li></ul></ul><ul><ul><li>Looks at text ONLY - just the code </li></ul></ul><ul><ul><li>Cannot spider flash </li></ul></ul><ul><ul><li>Cannot spider photos, just photo names and ALT tags </li></ul></ul>
  4. 4. Why Get into Search Engines <ul><li>Search engine statistics - for U.S. </li></ul><ul><ul><li>75% of Americans use search engines on a regular basis </li></ul></ul><ul><ul><li>56% of Americans use search engines every day </li></ul></ul><ul><ul><li>10.8 billion searches are done each month (360 million/day) </li></ul></ul><ul><li>Local Search statistics </li></ul><ul><ul><li>40% of all search engine searches are for local businesses and services </li></ul></ul><ul><ul><li>That is 144 million searches per day for local business </li></ul></ul><ul><ul><li>54% of Americans use the internet instead of a phone book to find local services </li></ul></ul><ul><ul><li>92% of all local searches will eventually convert into a sale </li></ul></ul><ul><li>Google’s share of search queries: 65.7% </li></ul><ul><li>According to </li></ul>
  5. 5. How is Your Site Ranked? <ul><li>2 criteria: </li></ul><ul><ul><li>Relevancy </li></ul></ul><ul><ul><li>Popularity </li></ul></ul><ul><li>Relevancy </li></ul><ul><ul><li>How relevant is your content to what the person is searching for? </li></ul></ul><ul><ul><li>If targeting keywords, how relevant is your site or page to that word? </li></ul></ul><ul><li>Popularity </li></ul><ul><ul><li>Number of links going INTO your site </li></ul></ul><ul><ul><li>Qualify of those links </li></ul></ul><ul><ul><li>It’s like a voting system </li></ul></ul><ul><li>Decision point </li></ul><ul><ul><li>Two sites with same relevancy, popularity makes the decision </li></ul></ul>
  6. 6. 4 Keys to SEO <ul><li>Create relevant content </li></ul><ul><ul><li>Create content on your site </li></ul></ul><ul><ul><li>Create content on other sites </li></ul></ul><ul><li>Optimize your website </li></ul><ul><li>Get links into your site </li></ul><ul><ul><li>70% of SEO strategies are focused here </li></ul></ul><ul><ul><li>Quality links are critical (white hat) </li></ul></ul><ul><ul><li>Spam links (black hat) may get you kicked out </li></ul></ul><ul><li>Be persistent </li></ul><ul><ul><li>Create a strategy, and stick with it </li></ul></ul>
  7. 7. Research Competitors <ul><li>Competitors determine SEO need </li></ul><ul><li>When searching on specific keywords, where do you come up? </li></ul><ul><li>If you are not coming up on Page 1 of Google, you need to research the sites that are coming up </li></ul><ul><li> </li></ul>
  8. 8. Check Online Presence <ul><li>What does the Internet say about you? </li></ul><ul><li>Helps you track your in-bound links </li></ul><ul><li>Lets you assess if you need more in-bound links </li></ul><ul><li>Check it every month </li></ul>
  9. 9. Do You Need SEO? <ul><li>Search for your keywords in Google </li></ul><ul><ul><li>Does your site come up? </li></ul></ul><ul><ul><li>Do your competitors come up? </li></ul></ul><ul><li>Search engines are fickle </li></ul><ul><ul><li>They change their algorithms without notice </li></ul></ul><ul><ul><li>Your ranking can get shifted without notice </li></ul></ul><ul><ul><li>There could be no rhyme or reason to the changes </li></ul></ul><ul><li>All sites need SEO </li></ul><ul><ul><li>Only way to maintain your popularity level </li></ul></ul><ul><ul><li>Best way to increase inbound traffic </li></ul></ul><ul><ul><li>Best way to compete with competitors </li></ul></ul>
  10. 10. Questions? <ul><li>What are you wondering about SEO? </li></ul><ul><li>Do-it-Yourself SEO classes </li></ul><ul><ul><li>Part 1 (sessions 1-5) </li></ul></ul><ul><ul><ul><li>Begins Thursday, July 14, 2010 at 11 am PST </li></ul></ul></ul><ul><ul><ul><li>5 weekly 1-hour webinars </li></ul></ul></ul><ul><ul><ul><li>Learn the basics </li></ul></ul></ul><ul><ul><ul><li>$199 for participants on this call </li></ul></ul></ul><ul><ul><li>Part 2 (sessions 6-10) </li></ul></ul><ul><ul><ul><li>Begins Thursday, August 25, 2010 at 11 am PST </li></ul></ul></ul><ul><ul><ul><li>5 Weekly 1-hour webinars </li></ul></ul></ul><ul><ul><ul><li>Learn more techniques for link building </li></ul></ul></ul><ul><ul><ul><li>Part 1 is not a prerequisite </li></ul></ul></ul><ul><ul><ul><li>$199 for participants on this call </li></ul></ul></ul>
  11. 11. More questions? Please contact [email_address] Bonnie Landau 310-374-0670