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#ShareThis2016 Class 1: Social Media for Personal Use

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This slide deck covers the first class of my social media course, Share This: Professional and Organizational Approaches to Social Media that is taught at North Shore Community College. If you would like to know more about the course or what services I can provide with regard to social media, please feel free to reach out to me at: http://www.LanceEaton.com

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#ShareThis2016 Class 1: Social Media for Personal Use

  1. 1. Lance Eaton Lance.eaton@gmail.com @leaton01 North Shore Community College #ShareThis2017
  2. 2. 1. Introductions 2. Self-Assessment With Social Media 3. What This Course Isn’t 4. A Brief Overview of Social Media 5. Social Media & Personal Usage 6. Homework
  3. 3.  Name  Where are you from?  What do you do (professionally or hobbies/interests)?  Why social media?
  4. 4.  Take about 5 minutes.  Be as clear as possible.  Will return at the end of class.  Keep this.
  5. 5.  You will be a social media ninja.  You will know every social media platform.  You will have the secret sauce for going “viral”  You will make a bajillion—yes, a bajillion dollars!
  6. 6. 1. Better explain what social media is. 2. Determine how to use social media for your suited purposes. 3. Assess which platforms work best for your intended goals. 4. Use several social media platforms with intermediate level skills.
  7. 7.  Early 2000s  Cellular  Text-based messaging  Moore’s Law  GPS  Quick mobile interaction.  Quick multimedia exchange.  New modes of communication and exchange.  New relational dynamics.  Explosion of information.
  8. 8.  Data (2X = 12M)  Networks (1 in 4)  Applications (>4M in July, 2015)  Monetization (G=560B F=370B T=1.2B)  Algorithms (Shoots & Ladders)
  9. 9.  Mobile devices (phones & tablets)  Device neutrality  Desktop & Laptops  Facebook (1.86+ billion; “free”)  YouTube (1+ billion users; 3.25 B hours of video per month; “free” & $$$ opportunities)  LinkedIn (467+ million; “free” & premium memberships)  Twitter (320 million; “free”)  Blogging (150+ million; “free” & various costs)  Instagram (600+ million; “free”)  Pinterest (70+ million; “free”)
  10. 10. https://www.youtube.com/watch?v=z1KJAXM3xYA
  11. 11.  Why the focus on this?
  12. 12.  Identity Considerations  How public do you want to be?  Advantages  Disadvantages  How do you make sure your digital self aligns with your physical self?  Security Settings  Each SM Platform has them.  Security is not static.  Seek out articles for a given platform.  Regular audit your SM security if concerned
  13. 13.  Choosing to “Friend/Follow/Link”  “Friends” on Facebook are not friends…and that’s ok.  Consider who you want to be connected with and when (e.g. employers, employees, old high school friends, ex-significant others, politicians, organizations, etc).  Consider under what terms you would terminate the connection.  Be transparent about why you won’t connect or have terminated a connection (if asked).  Choosing to Share  Getting what you shared to go away is difficult.  Know your sharing comfort & those you are networked with.  You are your profile; be careful what you share (be sure to fact-check).  Choosing to Participate  Social media is dialogue—can you listen and talk?  What topics/areas do you want to avoid? (e.g. politics, religion, business, the Kardashians?)  Choosing to Opt Out Personally  Short-term or long term?
  14. 14.  When someone posts something & connects another user on the platform to the post.  In photos, it’s often done by selecting a “Tag” button.  In posts, it’s often done by using the “@” followed by the person’s name or username.  This can be done to individuals, companies, or even places.  The purpose is to  Bring attention to the person/entity you are tagging (“Hey @Peter, great time last nite!”)  Encourage dialogue around the person/entity you are tagging (“What do you think about @Candidate X?”)  Draw greater attention to their posts (“Everyone’s talking about @KimKardashian, so I will too!”)  Use selectively when tagging friends on your network.  Respect privacy
  15. 15.  An informal means of categorizing posts by adding a “#” to it.  Allows the term to be searchable for other posts with same hashtag.  Hashtags allow individuals to interact with people they may not know.  Used on most social media platforms (Twitter, Instagram, Facebook, LinkedIn).  Anyone can make up a hashtag.  No one owns a hashtag.  Some people or groups regularly use a specific hashtag (e.g. #HigherEd #EdTech).
  16. 16. 1. Try a new social media platform that we discussed today. 1. Google 1-2 “how/why use this platform” articles. 2. Go to YouTube and search, “How do I sign up for a X account?” 3. Use the account for 1-2 hours to play on it including 1. Develop a profile 2. Connect with others you know or are interested in connecting 3. Create or share content.
  17. 17. 1. Explore 3-5 different people on your preferred social media network (colleagues, family, celebrities, organizations, etc) 1. Things to pay attention to: 1. Content (information presented) 2. Type of content (text, image, video, audio, link) 3. Number of engaged people 4. Number of interactions 5. Types of interactions (what are the different way people can interact with it) 6. When/Where was it posted from (if available) HOMEWORK BONUS: Post to me on a social network using the hashtag: #ShareThis2017 (Make sure the post is “public” and not just “friends”).

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