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Digital Marketing
To Grow Your Business
How To Use
Lance Bachmann
President and CEO
1SEO.com Digital
Agency@LanceBachmann /in/lancebachmann
Featured Presenter at:
• PPC Hero
• Affiliate Summit
• Drone Dealer Expo
• US Search Awards
• And More!
• Are your potential new clients not finding you online?
• Do you have an online strategy for your business in for 2016
• How do you get customers to convert online?
• Does your online brand represent you correctly?
What We’ll Answer Today:
Why Is Important
To Have A
Digital Strategy?
1. Create
2. Promote
3. Convert
Foster Leads Through
Their Experience
With Your Brand
Assist Site Visitors To
Become Leads /
Conversions
Manage Your Brand
Reputation Online
New Potential Customer Sales Funnel
vs
Returning Customer Funnel
Potential Customers For Every Business Online
This is on alone.
Opportunity exists on and others as well.
Anatomy of the Search
Engine Results Page
91% of Searchers do not
leave the first page of the
SERPs
Paid 15 to 25% of all Clicks
Organic 75 to 85% of all Clicks
Search Engine Optimization & Visibility
If your website is not being found on relevant
searches for your services, product, or brand,
you’re missing out. SEO is what helps get you
seen online.
Effective SEO helps customers find your
business online, resulting in more traffic and
phone calls for your services. SEO can occur
on a local, national, and international level.
Visibility on Search = Clicks
Don’t Waste
Meta Opportunity
On SERPs
• Title Only Branded
• Description Can Be 160 Characters
• Lacking A Call-To-Action
Google Maps
Google Maps is a desktop/mobile web
mapping service developed by Google. It
allows businesses to appear for relevant
searches.
The more complete your Google My Business
profile, the more information will display here.
Don’t let your competition out-perform you on
Google Maps.
Google My Business
Google My Business is a free and easy-to-use
tool for businesses, brands, artists, and
organizations to manage their online presence
across Google, including Search and Maps. By
verifying and editing your business information,
you can both help customers find you and tell
them the story of your business.
Your Information Right On Google
Pay-To-Play at the
Top of Google
To reach qualified leads and develop
relationships with the right audience, pay-per-
click campaign management is a vital
component to your overall internet marketing
success.
With the right budget and ad groups for
relevant keywords, you have the opportunity
to compete quickly and generate traffic
instantly through quality PPC management.
PPC
Target Your Database
Google recently announced the ability to
target ads based upon email addresses.
This feature, called Customer Match, allows
you to show specific ads to searchers who
are logged in with their email address in the
Google, YouTube or Gmail.
This strategy is useful when you have an
email database and want to show highly
targeted ads to leads or existing customers at
specific moments.
Customer Match Targeting
Expanded
Text Ads
What are they?
Designed to maximize your presence
on mobile search results.
More than 50 % greater Ad copy, this format
features a prominent headline and extra room to
highlight products and services.
Ad Details
Headline 1: 30 Characters
Headline 2: 30 Characters
Description Line: 80 Characters total
Display URL Field: removed, now auto extracts
domain from final URL
Path fields: up to 2 fields, 15 characters each
In Beta Testing
Don’t Waste Paid
Ad Opportunity
On SERPs
• Lack of Description
• Not Call-To-Action
• No Ad Extension
Google Shopping
50m
Sell Right On Google
Google Shopping is a service which allows users to
search for products on online shopping websites and
compare prices between different vendors. This
happens right in the Google search results page.
Advertisements
Remarketing
Remarketing helps you reach people who have
visited your website or used your app. Previous
visitors or users can see your ads as they browse
websites that are part of the Google Display
Network, or as they search for terms related to
your products or services on Google.
2nd Chances With Visitors
Social Advertising
Paid
Social advertising is advertising that relies on
social information or networks in generating,
targeting, and delivering marketing
communications. This can be done through most
popular social media platforms, such as
Facebook, LinkedIn, Twitter, and YouTube.
Hit Them Where They Thrive
YouTube Advertising
Paid
Any video uploaded to YouTube can be an ad. Video ads
appear before other videos on YouTube, beside playing
videos and in search results.
You have complete control over your daily budget, so you
can spend what you’re comfortable with.
Plus, you only pay when someone engages with your ad. If
they skip it before 30 seconds (or the end) you don't pay a
cent.
Engage On All Mediums
Social
Media 8
L
l5
7 s
.
6f
If you’re not effectively marketing your business
on social media platforms, you are missing out on
reaching additional customers. In today’s hyper-
connected world, your potential customers are
checking their news feed, scrolling through
timelines and checking in when they’re at a
particular establishment or place of business. How
engaging and interesting is the content you’re
sharing?
SOCIAL PLATFORMS
Total Users
50m
181m
300m
70m
232m
1bn
150m
95m
Tumblr.
1.19bn
Email Marketing
Marketing Right
To The Consumer
Directly marketing a commercial message to a group
of people using email is email marketing. In its
broadest sense, every email sent to a potential or
current customer could be considered email
marketing. It usually involves using email to send ads,
request business, or solicit sales or donations, and is
meant to build loyalty, trust, and/or brand awareness.
Responsive Design & Development
One Site on Every Device
You have a vision for your site, but might lack the
creativity and technical knowledge to bring your
vision to life. Our website design and development
team builds for performance, customizing each
design with the client’s needs in mind. We think
about your end user and your industry,
implementing a method that results in your visitors
staying longer, and helping turn a curious visitor into
your next customer.
How Do You Prove The
Value Of Your Online
Marketing Campaign?
Search Console
Google
Google Search Console is a free service offered
by Google that helps you monitor and maintain
your site's presence in Google Search results. You
don't have to sign up for Search Console for your
site to be included in Google's search results, but
doing so can help you understand how Google
views your site and optimize its performance in
search results.
In Google Search Console you can review:
• Searches That Led to Your Site
• Errors With Your Site
• Messages From Google
• And More
Health Check For Your Site
Analytics
Google
Reporting On Site Visitors
Google Analytics is a freemium web
analytics service offered by Google that
tracks and reports website traffic.
In Google Analytics you can review:
• Time On Site
• Page Flow
• Contact Forms Submitted
• Traffic Origination
• And More
Tracking
Call
Traffic, leads, and conversions can originate from
any of your marketing efforts. Call tracking allows
you to monitor and leverage your online efforts
(and even offline efforts). This allows for more
effective use of your budget in online marketing.
Know Exactly What Is Working
Case Study: American Roofing Philadelphia
Organic Ranking Growth
Case Study: NMBOC
Organic Ranking Growth
Free Online Tools
V
g
I
4
Copyscap
e
Hootsuite
Google Trends
Google My
Business
SitelinerV
KEY TAKEAWAYS
DEVELOP YOUR BRAND’S
ONLINE STRATEGY
UTLIZE SEO, PPC, & SOCIAL
TO PROMOTE GROWTH
ONLINE
r ,
MONITOR YOUR BRAND’S
REPUTATION ONLINEW
FOSTER END USERS TO
TURN THEM INTO
CONVERSIONS
B
THANK YOU!
Questions?

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Digital Marketing to Grow Your Business

  • 1. Digital Marketing To Grow Your Business How To Use
  • 2. Lance Bachmann President and CEO 1SEO.com Digital Agency@LanceBachmann /in/lancebachmann Featured Presenter at: • PPC Hero • Affiliate Summit • Drone Dealer Expo • US Search Awards • And More!
  • 3. • Are your potential new clients not finding you online? • Do you have an online strategy for your business in for 2016 • How do you get customers to convert online? • Does your online brand represent you correctly? What We’ll Answer Today:
  • 4. Why Is Important To Have A Digital Strategy?
  • 5. 1. Create 2. Promote 3. Convert Foster Leads Through Their Experience With Your Brand
  • 6. Assist Site Visitors To Become Leads / Conversions
  • 8. New Potential Customer Sales Funnel vs Returning Customer Funnel
  • 9. Potential Customers For Every Business Online This is on alone. Opportunity exists on and others as well.
  • 10. Anatomy of the Search Engine Results Page 91% of Searchers do not leave the first page of the SERPs Paid 15 to 25% of all Clicks Organic 75 to 85% of all Clicks
  • 11. Search Engine Optimization & Visibility If your website is not being found on relevant searches for your services, product, or brand, you’re missing out. SEO is what helps get you seen online. Effective SEO helps customers find your business online, resulting in more traffic and phone calls for your services. SEO can occur on a local, national, and international level. Visibility on Search = Clicks
  • 12. Don’t Waste Meta Opportunity On SERPs • Title Only Branded • Description Can Be 160 Characters • Lacking A Call-To-Action
  • 13. Google Maps Google Maps is a desktop/mobile web mapping service developed by Google. It allows businesses to appear for relevant searches. The more complete your Google My Business profile, the more information will display here. Don’t let your competition out-perform you on Google Maps.
  • 14. Google My Business Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business. Your Information Right On Google
  • 15. Pay-To-Play at the Top of Google To reach qualified leads and develop relationships with the right audience, pay-per- click campaign management is a vital component to your overall internet marketing success. With the right budget and ad groups for relevant keywords, you have the opportunity to compete quickly and generate traffic instantly through quality PPC management. PPC
  • 16. Target Your Database Google recently announced the ability to target ads based upon email addresses. This feature, called Customer Match, allows you to show specific ads to searchers who are logged in with their email address in the Google, YouTube or Gmail. This strategy is useful when you have an email database and want to show highly targeted ads to leads or existing customers at specific moments. Customer Match Targeting
  • 17. Expanded Text Ads What are they? Designed to maximize your presence on mobile search results. More than 50 % greater Ad copy, this format features a prominent headline and extra room to highlight products and services. Ad Details Headline 1: 30 Characters Headline 2: 30 Characters Description Line: 80 Characters total Display URL Field: removed, now auto extracts domain from final URL Path fields: up to 2 fields, 15 characters each In Beta Testing
  • 18. Don’t Waste Paid Ad Opportunity On SERPs • Lack of Description • Not Call-To-Action • No Ad Extension
  • 19. Google Shopping 50m Sell Right On Google Google Shopping is a service which allows users to search for products on online shopping websites and compare prices between different vendors. This happens right in the Google search results page.
  • 20. Advertisements Remarketing Remarketing helps you reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google. 2nd Chances With Visitors
  • 21. Social Advertising Paid Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. This can be done through most popular social media platforms, such as Facebook, LinkedIn, Twitter, and YouTube. Hit Them Where They Thrive
  • 22. YouTube Advertising Paid Any video uploaded to YouTube can be an ad. Video ads appear before other videos on YouTube, beside playing videos and in search results. You have complete control over your daily budget, so you can spend what you’re comfortable with. Plus, you only pay when someone engages with your ad. If they skip it before 30 seconds (or the end) you don't pay a cent. Engage On All Mediums
  • 23. Social Media 8 L l5 7 s . 6f If you’re not effectively marketing your business on social media platforms, you are missing out on reaching additional customers. In today’s hyper- connected world, your potential customers are checking their news feed, scrolling through timelines and checking in when they’re at a particular establishment or place of business. How engaging and interesting is the content you’re sharing?
  • 25. Email Marketing Marketing Right To The Consumer Directly marketing a commercial message to a group of people using email is email marketing. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, and/or brand awareness.
  • 26. Responsive Design & Development One Site on Every Device You have a vision for your site, but might lack the creativity and technical knowledge to bring your vision to life. Our website design and development team builds for performance, customizing each design with the client’s needs in mind. We think about your end user and your industry, implementing a method that results in your visitors staying longer, and helping turn a curious visitor into your next customer.
  • 27. How Do You Prove The Value Of Your Online Marketing Campaign?
  • 28. Search Console Google Google Search Console is a free service offered by Google that helps you monitor and maintain your site's presence in Google Search results. You don't have to sign up for Search Console for your site to be included in Google's search results, but doing so can help you understand how Google views your site and optimize its performance in search results. In Google Search Console you can review: • Searches That Led to Your Site • Errors With Your Site • Messages From Google • And More Health Check For Your Site
  • 29. Analytics Google Reporting On Site Visitors Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. In Google Analytics you can review: • Time On Site • Page Flow • Contact Forms Submitted • Traffic Origination • And More
  • 30. Tracking Call Traffic, leads, and conversions can originate from any of your marketing efforts. Call tracking allows you to monitor and leverage your online efforts (and even offline efforts). This allows for more effective use of your budget in online marketing. Know Exactly What Is Working
  • 31. Case Study: American Roofing Philadelphia Organic Ranking Growth
  • 32. Case Study: NMBOC Organic Ranking Growth
  • 33. Free Online Tools V g I 4 Copyscap e Hootsuite Google Trends Google My Business SitelinerV
  • 34. KEY TAKEAWAYS DEVELOP YOUR BRAND’S ONLINE STRATEGY UTLIZE SEO, PPC, & SOCIAL TO PROMOTE GROWTH ONLINE r , MONITOR YOUR BRAND’S REPUTATION ONLINEW FOSTER END USERS TO TURN THEM INTO CONVERSIONS B