Social media tools and how to use them

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Social media tools and how to use them

  1. 1. SOCIAL MEDIA TOOLS AND HOW TO USE THEM EFFECTIVELY<br />Lana Vitsup<br />Lana.Vitsup@nbcuni.com<br />Sr. Web Producer <br />Petside.com<br />@thelanaproject @petside<br />
  2. 2. What’s HOT<br />Facebook<br />MySpace<br />LinkedIn<br />Twitter<br />Tumblr<br />
  3. 3. What’s NOT<br />Portals (Yahoo, AOL)<br />Forums<br />Blogging<br />Email<br />
  4. 4. You as a Brand<br />
  5. 5. What Do People Want From Brands?<br />Improve your knowledge <br />Entertain you<br />Keep you informed about the brand<br /> Source: GlobalWebIndex- Annual Report<br />
  6. 6. Become a Social Media Maven<br />Be INTERESTING<br />Post relevant things from other sources<br />Interact with consumers and other brands<br />Get a little personal<br />Don’t be afraid of “fluff”<br />
  7. 7. Not Spending Your Life In Front Of a Computer<br />Develop a plan<br />Reduce Noise<br />Use Tools<br />
  8. 8. Scheduling Updates<br />http://twuffer.com <br />http://futuretweets.com/ <br />
  9. 9. Scheduling Updates<br />http://twuffer.com <br />http://futuretweets.com/ <br />HootSuite VS TweetDeck<br />
  10. 10. Connect Sites (Intelligently)<br />How often do you post on different social networks?<br />
  11. 11. Connect Sites (Intelligently)<br />Facebook Page to Twitter<br />http://www.facebook.com/twitter/<br />
  12. 12. Connect Sites (Intelligently)<br />Blog to Facebook and Twitter<br />HootSuite<br />twitterfeed.com<br />
  13. 13. Go Mobile<br />Every Social Network has multiple mobile applications<br />You can even BLOG via mobile! <br />Tumblr<br />Posterous<br />Wordpress<br />
  14. 14. All This Is Great, BUT….<br />Your networks need attention<br />Engage with audience<br />Personality<br />Monitor Conversation<br />
  15. 15. Consolidate!<br />One super-app to do it all!<br />HootSuite VS TweetDeck<br />
  16. 16. Columns Columns<br />Sorting Posts Sorting Posts<br />Link Shorteners* Link Shorteners<br />Tabbed Networks Tabbed Networks<br />Twitter Twitter<br />Facebook Profile Facebook Profile<br />Facebook Fan Page Facebook Fan Page<br />Other Networks Other Networks<br />
  17. 17. Monitoring Social Media<br />What is your audience interested in?<br />When are they most active?<br />Who are your influencers?<br />
  18. 18. Monitoring Social Media<br />Make your content as sharable as possible<br />Addthis.com<br />Sharethis.com<br />
  19. 19. Monitoring Social Media<br />Search Stream in Twitter<br />Choose important keywords<br />See what people on Facebook and Twitter are saying about you<br />Respond<br />
  20. 20. Monitoring Social Media<br />How do I track all this social activity?<br />Facebook Insights <br />tweetreach.com<br />tweetstats.com<br />metricly.com<br />HootSuite<br />Klout.com<br />
  21. 21. THANK YOU!<br />

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