Adizero Crazylight2 - masthead design concept

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design for masthead

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Adizero Crazylight2 - masthead design concept

  1. 1. CRAZYLIGHT2 LAUNCH 2012 PR EVENT 04.16.12 CrazyLight 2 launch 2012 pr event crazylight 2.0 EXPANDABLE MASTHEAD CONCEPT adidas basketball CL2 - EXPANDABLE MASTHEAD 4.23.12
  2. 2. CRAZYLIGHT2 LAUNCH 2012 PR EVENT 04.16.12 CrazyLight 2 launch 2012 pr event footwork We use basketball footwork to dynamically present the product in a way that will demonstrate the performance benefit of each feature. We will see a 3D model of the shoes animating through these movements instead of a static model floating in space. Each feature - lighter, stronger, smarter, and brighter, will be shown off using a variety of chosen basketball footowork, and the featured parts called out. Users can rollover the featured parts and click to see more content, videos, and social media conversation relating to each feature. CONCEPT
  3. 3. CRAZYLIGHT2 LAUNCH 2012 PR EVENT 04.16.12 CrazyLight 2 launch 2012 pr event As the user clicks on the different shoe features - crazylighter, crazystronger, crazysmarter, crazybrighter, the pair of floating shoes take on different basketball footwork. Each feature is accompanied by a message about the performance benefit of the feature, and the corresponding parts of the shoe are lit up. Users can rollover the glowing parts to see functional callouts. Users may also click on the button in the lower right to view video interviews, social media conversation streamed from facebook, and other content relating to each frame.
  4. 4. CRAZYLIGHT2 LAUNCH 2012 PR EVENT 04.16.12 CrazyLight 2 launch 2012 pr event Visual - the shoes hovering in the distance. Interaction - users click to expand the masthead. FRAME 01
  5. 5. CRAZYLIGHT2 LAUNCH 2012 PR EVENT 04.16.12 CrazyLight 2 launch 2012 pr event Visual - the shoes are leaping up and down. Callouts - SprintWeb, lightweight EVA sole Interaction - users can rollover called out parts, watch video about importance of lightness from an athlete’s point of view. FRAME 02 - CRAZY LIGHTER
  6. 6. CRAZYLIGHT2 LAUNCH 2012 PR EVENT 04.16.12 CrazyLight 2 launch 2012 pr event Visual - the shoes are pivoting, doing v-cuts and jab steps. Callouts - reinforced asymmetrical sprint frame, new sidewall shape, new toe bumper. Interaction - users can rollover called out parts, watch video of designer describing the new construction. FRAME 03 - CRAZY STRONGER
  7. 7. CRAZYLIGHT2 LAUNCH 2012 PR EVENT 04.16.12 CrazyLight 2 launch 2012 pr event Visual - the shoes begin to run, micoach graphics appear. Callouts - micoach speed cell inside the shoe Interaction - users can rollover called out parts, controlling the shoes’ pace and watch how the micoach tracks everything. FRAME 04 - CRAZY SMARTER (MiCoach Capability)
  8. 8. CRAZYLIGHT2 LAUNCH 2012 PR EVENT 04.16.12 CrazyLight 2 launch 2012 pr event Visual - the shoes are doing jumps drills. each time it lands in a different colorway. Interaction - users can click the shoes to pause it on a colorway, facebook conversation streamed in, vote for a name for each colorway. FRAME 05 - CRAZY BRIGHTER

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