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Bright website-ideas


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Your website is a marketing tool to help you attract sponsors and engage members. Learn how to customize your Wild Apricot website to help you:

1. Give your sponsors high visibility on your website.
2. Make your site dynamic with integrated Google maps.
3. Make your site easy-to-use.
4. Make your site more engaging.
5. Make your volunteers happy with less work.
6. Build a stronger brand.
7. Increase site traffic.

This eBook includes useful membership website ideas and real association examples to help you start using your website to engage more members and attract more supporters.

For more information or free consultation, go to

Published in: Business, Technology, Design
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Bright website-ideas

  1. 1. 15 Bright Ideas to Enhance Your MembershipWebsite Attract sponsors and engage members with advanced Wild Apricot customization 1
  2. 2. Introduction Your Wild Apricot software is a powerful membership and event management tool. It helps your organization automate membership processing and promote upcoming events, and allows you to easily manage your website in-house. But how can you enhance your website to engage members and attract supporters? Here are 15 practical ideas that you can start implementing for your membership website today. 2
  3. 3. 1. All-in-one cloud solution] Save your volunteers time with an all-in-one membership management system 2. Responsive website Make it easier for members to find you on mobile devices with a responsive website 3. Sponsor logos Generate non-dues revenue with sponsor ads or logo 4. Member maps Show your members’ location with a dynamic map 5. Custom search Offer search functions to allow users to find members with different search options 6. Knowledgebase Build a knowledge base resource for your members by your members 7. Marketplace or vendor directory Provide member value with a marketplace or vendor directory listing 8. Social media integration Cross-promote your website and social media to reach members via multiple channels 9. Call-to-action buttons Make your website easy to navigate with call-to-action buttons 10. Job board Offer a job board on your website if it provides value to your members 11. Customize your website Include favicon and custom domain name unique to your organization 12. Fresh Content Improve your SEO performance with consistently updated content 13. Site search Make it easy for site users to find content with a content search box 14. Google Analytics Get intelligence on your website performance with Google analytics data 15. Member forums Give your members the opportunity to connect and communicate with forums 3 Overview
  4. 4. No 1. An All-in-one Membership System Save your volunteers time with an all-in-one membership system 4
  5. 5. In 2007 the iPhone changed our lives forever with an all- in-one mobile device. 5
  6. 6. Enhance your staff and member experience with an all-in-one cloud membership management software Suggested Reading: How to properly select a membership management tool 6 Membership Database Website Member ship manage ment Event registrati on Online payment Member self-serve functions Blog Forum Member directory Photo album Email
  7. 7. No 2. Responsive Website Make it easier for members to find you on mobile devices 7
  8. 8. Why Responsive? Google now ranks websites that are mobile-friendly or responsive higher in mobile search results. Stats show that less than 10% of users actually look at the second page of search results. If you are not on the first page of Google results, there is a low chance that people will find your website. Suggested reading:Your associate and mobile-friendly websites:What you need to know 8 A responsive website looks different on a mobile device than your computer to give you a better use experience
  9. 9. No. 3 Sponsor Logos Generate non-dues revenue with sponsor logos 9
  10. 10. Sponsor Spot This website features sponsor logos in a dynamic banner (right box). The rotating banner displays the sponsor level and adjust display time based on the level. 10
  11. 11. Sponsor Banner Similar to the previous example, this sponsor banner rotates the sponsor logos, each linking to the sponsor site. This is a premium property on your site and can be a great revenue generation tool. 11
  12. 12. Sponsor Logos Give your sponsors a prominent status by placing their logos on your home page. In this case, the logos are displayed statically (instead of a rotating banner) giving each the same amount of visibility. 12
  13. 13. No. 4 Put Your Members on the “Map” Show your members’ geographic location with a dynamic map 13
  14. 14. Dynamic Map This dynamic Google map shows member information from a Wild Apricot database. Users click on any marker to find more information about the member. Service: Google map and custom member search 14
  15. 15. No. 5 Custom Search Allow users to easily find members with search functions 15
  16. 16. Custom Member Search Wild Apricot provides a myriad of search options for a member directory including simple search, browsing, and advanced search. However, with advanced coding, you can add custom search to your Wild Apricot website to improve page layout or search selection. In this case, users search for a pilot with certain certifications and within X miles from a zip code or address (i.e., proximity search). 16
  17. 17. No. 6 Knowledgebase Build a knowledgebase resource for your members by your members 17
  18. 18. Knowledge Base Integration Organizations can extend Wild Apricot capabilities by integrating with 3rd party systems, such as a wiki. In this example, members search for aviation information in this knowledge base (ZenDesk). If not available, they send a question to an expert, who responds and adds the information to the knowledge base. 18
  19. 19. No. 7 Marketplace or Vendor Directory Generate Non-Dues Revenue 19
  20. 20. Vendor Directory This member directory ranks premium members higher on the list, and allows users to search for providers with different criteria. 20
  21. 21. Provider Directory Another example of a member directory (sometimes called a Provider Directory or Marketplace). 21
  22. 22. No. 8 Social Media Integration Cross-promote your website and social media to reach your members via multiple channels 22
  23. 23. Social Media Icons Add social media buttons with active links to promote your social networks and engage your site visitors. 23
  24. 24. Social Media Feed This site displays Twitter feed directly on the home page and allow users to follow them on Twitter. 24
  25. 25. No. 9 Call-to-Action (CTA) Buttons Make your website easy to navigate 25
  26. 26. Entice Users to Act This home page has three call to action buttons: learning more about the organization, joining, and becoming a sponsor. 26
  27. 27. Click for What Matters This website has five call-to-action buttons placed according to importance for the organization: Register for events; Join CMC; Support CMC; Get Event Announcements; and Watch forums on Demand 27
  28. 28. No. 10 Job Board Increase Member Retention and Provide Member Value 28
  29. 29. Job Board Example Build a job board with Wild Apricot to allow for posting and looking for jobs. This is a great membership value and website feature. This organization makes job posting free for members, and charges a certain fee for non- members. 29
  30. 30. No. 11 Customize Your Website Browser Build a Stronger Brand 30
  31. 31. The Little Details Make your website unique and professional with this custom browser icon (favicon) 31
  32. 32. Domain Name Matters Don’t settle for a Wild Apricot domain. Give your website stronger brand and more professional image with a custom domain name. The good news is they’re cheap and easily available. 32
  33. 33. No. 12 Add “Fresh” Updated Content Increase Site Traffic 33
  34. 34. Content is King Use Wild Apricot widgets to show upcoming events, and latest news, or integrate a Twitter feed or RSS feed to display new content. Keep fresh, new content on your website to keep users on the website and bring them back to visit. Your new content will help with your SEO results making finding your website easier online. 34
  35. 35. No. 13 Add Search Box Make Content Easy to Find 35
  36. 36. Search Box This content-rich website provides a search box to help users find content easily on the website. 36
  37. 37. Make Content Easy to Find Another example of Google Custom search on the home page. 37
  38. 38. No. 14 Add Google Analytics Track Site Performance 38
  39. 39. Google Analytics Learn how many people view your site, how much time they spend on the site, and what technologies they use. Best of all, all these analytics area available from Google for free! Signup for a Google Analytics account! 39
  40. 40. No. 15 Include Forums Give your members the opportunity to connect and communicate with forums 40
  41. 41. 41 Your members have a wealth of knowledge. Allow them to share their experience with forums. Forums can be public or restricted to members based on your organization’s rules and regulations
  42. 42. Are you inspired to enhance your website? Contact Webbright today for free consultation. Email: Call: 804-807-1310 42