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Creating Effective Learning Videos in 7 Easy Steps


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Join our webinar as we'll take you the through the array of possibilities for learning videos + the best practices that leading L&D practitioners use to deploy video.

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Creating Effective Learning Videos in 7 Easy Steps

  1. 1. ACCELERATE LEARNING PERFORMANCE Creating Effective Learning Videos In 7 Easy Steps! Hosted by Lambda Solutions and Limestone Learning
  2. 2. Your Host Paula Yunker Managing Partner & Instructional Designer
  3. 3. • Actsafe Safety Association • Alaska Airlines • Bank of America • BC Assessment • BC Hydro • BC Liquor Distribution Branch • Government of BC • Health Shared Services BC • Prospera Credit Union • The City of Calgary • UBC • Vancouver Coastal Health Authority Partial Client List
  4. 4. Agenda • Benefits of using video in learning • Types of learning videos • Learning video best practices • 7 easy steps for creating learning videos • Q & A • Favourite video resources
  5. 5. Question Why do you watch videos? Type your answer in the question box.
  6. 6. Did You Know? • A person watches a video on a computer, on average for 2 min.; on a smartphone about 2 to 3 min. • ½ of all employees view YouTube videos for work-related information at least 1X/week; nearly ¼ of them daily. • Employees are 75% more likely to watch a video than to read documents, emails or web articles.
  7. 7. Question As a learner, what are some reasons you stop watching a video? Type your answers in the question box.
  8. 8. Benefits of Using Video for Learning Engaging Easily customized Accessible Cost-effective Scalable Shareable
  9. 9. Question How are you using video in your organization? Type your answer in the question box.
  10. 10. Types of Learning Videos
  11. 11. Types of Learning Videos • Demonstration • Talking head • Scenario and simulation • Animation • Interactive • 360 degree • Learner generated
  12. 12. Demonstration Videos Screencast video • A recording of a computer screen with audio narration; can include call-out boxes. • Excellent for teaching software functionality, filling out a form, etc.
  13. 13. Screencast Example
  14. 14. Demonstration Videos Tutorial video • Recording a live demo. • Can include a split screen showing both the live demo and slide deck. • Different camera angles are helpful in giving a better, more detailed view than in person.
  15. 15. Tutorial Example
  16. 16. Talking Head Videos • Features one or more people talking to the camera and engaging directly the learner. • Relies on the speaker’s words to convey the message. • Typically quick, easy and inexpensive to make.
  17. 17. Talking Head Video Example
  18. 18. Scenario and Simulation Videos Scenario videos • Learner is presented with a job- or life-related situation. • Characters act out the situation to help better understand the way a situation should be handled. • Examples: sales calls, patient interactions, difficult conversations, tech support processes, etc.
  19. 19. Scenario Video Example
  20. 20. Scenario and Simulation Videos Simulation videos • Allow learners to view/practice tasks and processes in lifelike situations. • Use models or virtual reality. • Useful where live situations would be too dangerous. • Examples: pilot flight simulators, medical simulations, dangerous equipment, etc.
  21. 21. Simulation Video Example
  22. 22. Animation Videos • Uses text and graphics to tell a story. • Takes some technical and artistic know-how to create. • Very effective for engaging learners. • Types include: illustration, cartoons, whiteboard, motion graphics and stop motion.
  23. 23. Illustration Animation Video Example
  24. 24. Cartoon Animation Video Example
  25. 25. Whiteboard Animation Video Example
  26. 26. Motion Graphics Animation Video Example
  27. 27. Stop Motion Animation Video Example
  28. 28. Interactive Videos • Blends user interaction and digital video together. • Uses clicks, touches or taps for the interaction. • Interaction examples: assessment, hotspots, questions, drag and drop. • Encourages interaction and engagement throughout the video.
  29. 29. Interactive Video Example
  30. 30. 360 Degree Videos • Also called immersive or spherical videos. • Video is recorded in all directions for a 360 degree view. • Need a special camera or multiple cameras. • The learner controls the viewing direction.
  31. 31. 360 Degree Video Example
  32. 32. Learner Generated Videos • Created by learners for others. • Lets learners share thoughts, ideas, creativity and messages. • Great for capturing job information and practicing new skills. • Can be as powerful as formal learning videos. • Can flip the classroom by incorporating these videos.
  33. 33. Learner Generated Video Example
  34. 34. Question As a learner, what are some reasons you stop watching a video or “tune out”? Type your answers in the question box.
  35. 35. Learning Video Best Practices
  36. 36. Learning Video Best Practices • Plan ahead o Define your objective o Know your audience • Know how to use your gear/tools o Choose the right one(s). o Practice makes perfect. • Segment content carefully o Segment content into easily digestible chunks.
  37. 37. Learning Video Best Practices (cont.) • Keep it short and relevant o Shorter is better. o 1 to 7 min. is best for retention. • Provide advance organizers and other visual/verbal cues o Let learners know where they are and what they will be learning. o Use on-screen text, symbols, colours, contrast, audio to highlight information and direct attention.
  38. 38. Learning Video Best Practices (cont.) • Keep the video engaging o Use relevant and useful graphics and visuals. o Create an engaging story. o Consider what would hold learners’ attention. • Use music thoughtfully o Avoid lyrics; keep sound low to avoid distraction. o Choose music that reinforces key messages, influences mood and/or adds energy.
  39. 39. Learning Video Best Practices (cont.) • Give the learner control o Include search and navigation tools. o Easiest form of control – the pause button. o Learners can proceed at their own pace.
  40. 40. 7 Easy Steps for Creating Effective Learning Videos
  41. 41. 7 Easy Steps for Creating Effective Learning Videos 1. Define your learning objective 2. Choose a topic 3. Create a storyboard and script 4. Record the video 5. Edit the video 6. Incorporate QA/client review feedback 7. Produce and share/distribute the video
  42. 42. Video storyboard example Source: Berkely Advanced Media Institute |
  43. 43. Food for Thought… “The best videos will always be the ones that grab your attention, make you think, make you laugh, or cry, or elicit an emotion – and make you watch till the end.” Source: Berkeley Advanced Media Institute website
  44. 44. Question What are you going to apply as a result of investing one hour of your time today? What action(s) do you intend to take Type your answer in the question box.
  45. 45. # Questions
  46. 46. The Next Webinar Lambda Is Hosting Live Lambda Lab: Zoola Analytics: Accessing All Your Data With Derived Tables Date: Tuesday, June 18th , 2019 Time: 10 AM PT | 1 PM ET
  47. 47. Contact Paula Yunker Managing Partner & Instructional Designer 1-888-463-8489
  48. 48. # Thank You!