1. DATA STORY-TELLING
WITH QUICK SIGHT
Tuan Anh Le
anht-le anhlt.cse@gmail.com
DEVAX ONLINE WORKSHOP - AWS VIETNAM

2. Agenda
Sale Highlights
Customers' Demographic
Customers' Behavior
Conclusions

3. Daily Sales
The highest sales in on:
Black Friday, Cyber Monday and
Green Monday
Daily sales surges in the last months of the year

4. Daily Sales But also a sharp decline after every sale events
Why there is a huge gap following
Green Monday? WHY?

5. Daily Sales Missing Data
The Sale data of Washington
State after the Dec 13 is missing

6. Customers' Demographic
Customers' Distribution across States
Washington and California account for 96% of Sales

7. Customers' Demographic
Gender's Distribution across States
Out of the 3 states, California has the highest female/male ratio
*Because Quick Sight usage time had expired, I used Tableau for this visual

8. Customers' Behavior
Gender distribution
There are more male customers and they prefer the Website platform than women

9. Customers' Behavior
Categories and Products
Males tend to buy a lot more shirts and Books while female customers prefer
Jeans and Fairness Creams, Shoes

10. Daily Sales Gender and Daily Sales
Strangely, the daily revenues from
Male vs. Female customers are
not correlated
Women tend to spend less on the
most busy time of the year

11. Customers' Behavior
Gender and Daily Sales
While at California and NY stay normal; somehow, the spending money of both
genders in Washington suddenly reversed
*Because Quick Sight usage time had expired, I used Tableau for these visuals

12. Customers' Behavior
Delivery Services
In NY and CA customers prefer 1-Day
Delivery
WA customers usually use the Normal
[The reason for this might be that Amazon has
spent their time building up their warehouses in
Washington (accounts for 60% of revenues) that
minimized delivery time]

13. Customers' Behavior
Categories and Delivery Services
While Customers prefer 1-day service for
electronic devices, they tend to book the
normal service for Fashion items.

14. There are surges in order numbers in the Q4 (Especially:
Black Friday, Cyber Monday, Green Monday)
Customers and Gender distribution uneven across states
Male (57%): Prefer Web platform, shirts, and books
Females: Prefer Mobile one, Jeans, Shoes, Fairness Creams
Reverse in Daily Sales of male vs. female customers in WA
NY and CA customers prefer Normal Delivery while
WA customers prefer 1-day service
Conclusions
From the US E-commerce Dataset
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15. Thank you