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RAJU OMLET: EXPANDING
IN THE UNITED ARAB
EMIRATES
PRESENTED BY:
LAKSHAY HIRWANI
MBA(IB)
UPES
THE IDEA
• Rajiv’s experience in Gujarat gave him the idea of replicating the
concept in Dubai.
• Launched in 2013 at Al Karama.
• Al Karama is the old side of Dubai.
Success mantra
•The " egg laid yesterday Made today".(higher quality)
•Philanthropic inclination towards business.
• (higher quality products at reasonable price)
Favorable factors
• Al-Jazzera poultry farm
• Location - Al-Karama.
• Cash-box event.
MARKET
STRATEGY
Radio
channel
Clarity of
potential
base
Awareness
Reluctant
to home
delivery
THE
MARKET
Market is melting
pot of culture
Competitive
market
Expatiate
market
QUESTION
• Would this product range diversification lead to the dilution of the
Raju Omlet brand proposition?
• SUGGESTIONS-
• he should diversify his business.
• he should do experiment on diversification.
• he should make an SOP that can be applicable to all outlets.
• (how a complex procedure can be solve step by step)
• How could he retain his value preposition and still diversify? what
should be next step for Raju omlet ?
• SUGGESTIONS-
• should maintain the USP while diverting.
• base product line should be same.
• try to offer different expatriate having base same but in their local
taste
Raju omlet

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Raju omlet

  • 1. RAJU OMLET: EXPANDING IN THE UNITED ARAB EMIRATES PRESENTED BY: LAKSHAY HIRWANI MBA(IB) UPES
  • 2. THE IDEA • Rajiv’s experience in Gujarat gave him the idea of replicating the concept in Dubai. • Launched in 2013 at Al Karama. • Al Karama is the old side of Dubai.
  • 3. Success mantra •The " egg laid yesterday Made today".(higher quality) •Philanthropic inclination towards business. • (higher quality products at reasonable price)
  • 4. Favorable factors • Al-Jazzera poultry farm • Location - Al-Karama. • Cash-box event.
  • 6. THE MARKET Market is melting pot of culture Competitive market Expatiate market
  • 7. QUESTION • Would this product range diversification lead to the dilution of the Raju Omlet brand proposition? • SUGGESTIONS- • he should diversify his business. • he should do experiment on diversification. • he should make an SOP that can be applicable to all outlets. • (how a complex procedure can be solve step by step)
  • 8. • How could he retain his value preposition and still diversify? what should be next step for Raju omlet ? • SUGGESTIONS- • should maintain the USP while diverting. • base product line should be same. • try to offer different expatriate having base same but in their local taste