Sales meeting june 2011


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Sales meeting june 2011

  1. 1. Lakeside Title Sales Meeting Thursday, June 9 th , 2011
  2. 2. April- May- June Events Mardi Gras & Spring Fling CCAR Awards Dinner April 2011 ReMax Bull Pen Party CE- Reverse Mortgage Jay Rosenthal BRAC- Raj Kujdakar SMAR Convention Best Booth Black Eyed Susan ReMax Agent- Mary W. Wagner Rock Your Socks Off Carroll County Million Dollar Happy Hour AACAR Realtor Convention Best Booth ALTA Business Strategies Conference CCAR Blood Drive Breakfast of Champions Columbia Foundation Spring Carroll County Land Lords Association- Facebook 101 Taste of Carroll HBAM MAX Awards HBAM Bull Pen Party SMAR 1 st Annual Golf Tournament
  3. 3. June 2011 Meeting Topics
  4. 4. Lakeside Title Company The Numbers
  5. 5. Lakeside Title Company Strategic Partner Shares GREAT JOB CHRISTINE!! May-11 Riley & Associates TTL Buyer Deals   8 TTL LTC- Buyer 6 TTL LTC- Seller 2 LTC Share- Buyer   47% Competition Deals Share Griest Himes Schaumann Ferro 1 12.5% Lakeside Title 6 75% Marvel Title 1 12.5% 8
  6. 6. Lakeside Title Company Monthly Pacing Deals in the Door April- 172 May- 243
  7. 7. Lakeside Title Company 2 nd Quarter 2011 Goals +10% Goal for 2nd Quarter 2011- 947 deals Winning isn't everything, but wanting to win is! 
Vince Lombardi   2010 April 317 May 295 June 316 928
  8. 8. State of the Market <ul><li>What are you hear and seeing? </li></ul><ul><li>What are your agents and lenders saying? </li></ul>
  9. 9. <ul><li>How to garner more business and reach your personal goals… </li></ul><ul><li>Get out to see your clients and meet your future clients! </li></ul><ul><li>Here are some things you can do to help your business… </li></ul><ul><li>Present the Listing Agent Addendum- share the benefits it provides them and their client. </li></ul><ul><li>When a deal comes in immediately contact the Listing Agent, the Buyer Agent And Lender. Use that opportunity sell yourself and Lakeside Title. Following up goes a LONG WAY! </li></ul><ul><li>Use the New Agent/Lender packages with new prospects and current clients. People forget! Remind them of all the great services Lakeside Title Co. offer.      </li></ul><ul><li>Follow up on your Quote Tool leads. </li></ul><ul><li>Sales one sheets are tools- they won’t generate deals but the do provide you talking points and conversation starters. Don’t just email them out.. people are never going to read. Have the conversation and then send it or have as a leave behind. </li></ul><ul><li>We can’t get away from Short Sales but we can use them to our advantage. Follow up on leads generated by short sales transactions. </li></ul>
  10. 10. <ul><li>Get to know your clients, what are their hot buttons, hobbies, etc.. </li></ul><ul><li>- Are they techy? Share with them an articles on new cool devices. </li></ul><ul><li>- Are they new to social media? Offer up time to help them or schedule with JMM. </li></ul><ul><li>Find ways to develop a relationships and commonality with you clients and prospects. </li></ul><ul><li>Separate yourself from the competition and think outside of the box! </li></ul><ul><li>June/July/August </li></ul><ul><li>Plan your ice cream office deliveries or Ice Cream Socials with JMM! </li></ul>Failure is not fatal, but failure to change might be. John Wooden
  11. 11. Lakeside Title Web, mobile, email marketing & social media update
  12. 12. <ul><li>LTC Website, Email Marketing & </li></ul><ul><li>Social Media Update </li></ul><ul><ul><ul><li>Yvonne video recorded at ALTA and integrating video in client correspondence </li></ul></ul></ul><ul><ul><ul><li>LTC Web site changes are being finalized. we should be going live </li></ul></ul></ul><ul><ul><ul><li>the week of June 13 th . Tweaking content, etc.. Changes include: Main </li></ul></ul></ul><ul><ul><ul><li>page design change, adding Facebook feed, Commercial Real Estate, </li></ul></ul></ul><ul><ul><ul><li>Short Sales, Education Feature and News. Next step Mobile website </li></ul></ul></ul><ul><ul><ul><li>to include quote. </li></ul></ul></ul><ul><ul><ul><li>Integrating Q.R. Code in Lakeside’s marketing pieces: </li></ul></ul></ul><ul><ul><ul><li>Definition: A QR code is a abbreviation for Quick Response code. It is a matrix barcode that is readable by dedicated QR bar code readers on cameras and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL or other </li></ul></ul></ul><ul><ul><ul><li>Next Step… </li></ul></ul></ul><ul><ul><ul><li>Mobile website to include Quote Tool </li></ul></ul></ul><ul><ul><ul><li>Implementing a Builder app for Facebook for our builders </li></ul></ul></ul>
  13. 13. <ul><li>574 followers on Facebook- We have added 47 fans since April. </li></ul><ul><li>Please continue to share with us articles you want your clients and prospects to see </li></ul><ul><li>This month’s Contest: Like/Share or Comment. Win a $25 Gas Card. </li></ul><ul><li>42 followers on Twitter and growing . </li></ul><ul><li>All Facebook updates will also be updated on Twitter </li></ul>Ask your agents and lenders if they need any help with their Social Media. Set up meetings for JMM to help them with their Facebook pages, MailChimp email marketing campaigns and Twitter.
  14. 14. <ul><li>WHOSE DEAL IS IT ANYWAY? PIPELINE PROTOCOLS – June 2010 </li></ul><ul><li>Purchase </li></ul><ul><li>Buyer’s choice controls which pipeline (i.e. relative, family friend, etc.) </li></ul><ul><li>Builder – Lakeside builder relationship controls which pipeline processes the deal </li></ul><ul><li>Buyer’s agent – an agent that you typically work with or have worked to land </li></ul><ul><li>Lender – when there is no other relationship between the settlement officers and the agents or the parties and your lender directs the business. </li></ul><ul><li>Listing agent – when the listing agent addendum is used or when a listing agent that you typically work with helps direct the business to you. </li></ul><ul><li>Refinance </li></ul><ul><li>Borrower’s choice controls </li></ul><ul><li>Repeat – goes back to the settlement officer who handled the last refinance or purchase </li></ul><ul><li>Lender </li></ul>
  15. 15. With Growth there is change… We want you to share your ideas! S.W.O.T. P.I.G.S.
  16. 16. Thank You!