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8digital developed a successful integrated communications strategy to launch MTN’s Song Star’ smartphone application in the Nigerian market.
The launch and promotion of this innovative application ran across various media platforms including digital, mobile, print, television, radio, outdoor and indoor activations.
The success of this promotion is largely due to the awareness generated and engagement activities throughout the campaign.
The MTN SongStar Karaoke App allows users to download music videos, record themselves singing along with lyrics in the video and then share the recordings online.
View more of our work at www.8digital.co.za