8Digital's MTN SongStar Karaoke App

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8digital developed a successful integrated communications strategy to launch MTN’s Song Star’ smartphone application in the Nigerian market.

The launch and promotion of this innovative application ran across various media platforms including digital, mobile, print, television, radio, outdoor and indoor activations.

The success of this promotion is largely due to the awareness generated and engagement activities throughout the campaign.

The MTN SongStar Karaoke App allows users to download music videos, record themselves singing along with lyrics in the video and then share the recordings online.

View more of our work at www.8digital.co.za

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8Digital's MTN SongStar Karaoke App

  1. 1. D o c u m e n t  t i t l e   |   X  J a n u a r y  2 0 1 3   |   ©  F u t u r e B r a n d  2 0 1 3    4  2014 Confidential and Copyright © 2014 1
  2. 2. MTN Songstar Karaoke App D o c u m e n t  t i t l e   |   X  J a n u a r y  2 0 1 3   |   ©  F u t u r e B r a n d  2 0 1 3    Confidential and Copyright © 2014 4  2
  3. 3. MTN Songstar Karaoke App - Intro 8Digital completed development of the MTN Songstar Karaoke App in September 2013 and this document gives an overview of the MTN Songstar Contest from the MTN and the MTN subscriber viewpoint. D o c u m e n t  t i t l e   |   X  J a n u a r y  2 0 1 3   |   ©  F u t u r e B r a n d  2 0 1 3    Confidential and Copyright © 2014 4  3
  4. 4. MTN Songstar Karaoke App - Intro Summary The MTN’s SongStar Karaoke Mobile Application is a mobile solution that allows users to sing along with musical video. With this mobile application, a user can download a musical video, sing along with lyrics in the video, create musical recordings and share the recordings online. Objectives MTN Increase in Average Revenue per User(ARPU) Increase in data traffic Increase in social value and brand equity Increase in subscriber base D o c u m e n t  t i t l e  J a n u a r y  2 0 1 3 Brand   |     Xloyalty    |     ©   F u t u r e B r a n d   2 0 1 3     Increase in brand equity & followership Confidential and Copyright © 2014 4  4
  5. 5. MTN Songstar Karaoke App - App flow D o c u m e n t  t i t l e   |   X  J a n u a r y  2 0 1 3   |   ©  F u t u r e B r a n d  2 0 1 3    Confidential and Copyright © 2014 4  5
  6. 6. MTN Songstar Karaoke App - Launch Event D o c u m e n t  t i t l e   |   X  J a n u a r y  2 0 1 3   |   ©  F u t u r e B r a n d  2 0 1 3    Confidential and Copyright © 2014 4  6
  7. 7. MTN Songstar Karaoke App - TV Commercial D o c u m e n t  t i t l e   |   X  J a n u a r y  2 0 1 3   |   ©  F u t u r e B r a n d  2 0 1 3    Confidential and Copyright © 2014 4  7
  8. 8. MTN Songstar Karaoke App - Website D o c u m e n t  t i t l e   |   X  J a n u a r y  2 0 1 3   |   ©  F u t u r e B r a n d  2 0 1 3    Confidential and Copyright © 2014 4  8
  9. 9. MTN Songstar Karaoke App - Facebook D o c u m e n t  t i t l e   |   X  J a n u a r y  2 0 1 3   |   ©  F u t u r e B r a n d  2 0 1 3    Confidential and Copyright © 2014 4  9
  10. 10. MTN Songstar Karaoke App - Twitter D o c u m e n t  t i t l e   |   X  J a n u a r y  2 0 1 3   |   ©  F u t u r e B r a n d  2 0 1 3    Confidential and Copyright © 2014 4  10
  11. 11. MTN Songstar Karaoke App - MTN App store D o c u m e n t  t i t l e   |   X  J a n u a r y  2 0 1 3   |   ©  F u t u r e B r a n d  2 0 1 3    Confidential and Copyright © 2014 4  11
  12. 12. MTN Songstar Karaoke App - Blackberry World D o c u m e n t  t i t l e   |   X  J a n u a r y  2 0 1 3   |   ©  F u t u r e B r a n d  2 0 1 3    Confidential and Copyright © 2014 4  12
  13. 13. MTN Songstar Karaoke App - Cross Platform D o c u m e n t  t i t l e   |   X  J a n u a r y  2 0 1 3   |   ©  F u t u r e B r a n d  2 0 1 3    Confidential and Copyright © 2014 4  13
  14. 14. MTN Songstar Karaoke App - Register D o c u m e n t  t i t l e   |   X  J a n u a r y  2 0 1 3   |   ©  F u t u r e B r a n d  2 0 1 3    Confidential and Copyright © 2014 4  14
  15. 15. MTN Songstar Karaoke App - Record D o c u m e n t  t i t l e   |   X  J a n u a r y  2 0 1 3   |   ©  F u t u r e B r a n d  2 0 1 3    Confidential and Copyright © 2014 4  15
  16. 16. MTN Songstar Karaoke App - Share D o c u m e n t  t i t l e   |   X  J a n u a r y  2 0 1 3   |   ©  F u t u r e B r a n d  2 0 1 3    Confidential and Copyright © 2014 4  16
  17. 17. MTN Songstar Karaoke App - A winner D o c u m e n t  t i t l e   |   X  J a n u a r y  2 0 1 3   |   ©  F u t u r e B r a n d  2 0 1 3    Confidential and Copyright © 2014 4  17
  18. 18. MTN Songstar Karaoke App - Get Votes! D o c u m e n t  t i t l e   |   X  J a n u a r y  2 0 1 3   |   ©  F u t u r e B r a n d  2 0 1 3    Confidential and Copyright © 2014 4  18
  19. 19. MTN Songstar Karaoke App - 1 of 4 cars D o c u m e n t  t i t l e   |   X  J a n u a r y  2 0 1 3   |   ©  F u t u r e B r a n d  2 0 1 3    Confidential and Copyright © 2014 4  19
  20. 20. 8brand: Thank you for your time THANK YOU 8Digital T:D o+27t  21   |  423u a 2509|     ©|   F F:r e+27  2 086 725 8666 c u m e n t i t l e  X  J a n r y  2 0 1 3    u tu B r a n d 1 3    E: dirk@8digital.co.za www.8digital.co.za 505 Buitenkloof Studios, 8 Kloof Street, Cape Town 4  South Africa | Angola | Malawi | Kenya | Nigeria | Dubai Confidential and Copyright © 2014 20

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