   Turn off or Vibrate Cell Phones   Facilitator       Chisa D. Pennix-Brown, MBA   Name & Business Industry       Th...
What is a Blog?     Started in 1994     1997 The Term Weblog was      coined     1999 Blog was coined     2010 Technor...
The Ideal Online Cycle
The 4 U’s of Business Blogging Usefulto the Reader. Create Urgency. Convey Unique Ideas. Be Ultra-Specific.
The Purpose of the Blog              Blog                Draws Traffic to your Site         Social Networks          Promo...
Blogging Principles     Know Your Audience     Make content Attractive with Titles &      Content     Write for the peo...
What Blog Should You Use?     Wordpress     Tumblr     Blogger      Posterous     Blogger     Blog.com     Typepad ...
What to Blog About?     New products & services     Employees     Accolades in the community     Local Initiatives   ...
Monetize Your Blog     Add Affiliate links     Sell space to advertisers     Sell your products     Create contests  ...
Blogging Future 2013 & Beyond     Increase in Professional      Bloggers     Increase in Corporate      Brands blogging ...
Thank You for attending   Any Questions ??????   Special Thanks to:       NC A&T BEST Center       GTCC Small Business...
Blogging for Business
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Blogging for Business

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Blogging for Business

  1. 1.  Turn off or Vibrate Cell Phones Facilitator  Chisa D. Pennix-Brown, MBA Name & Business Industry  Think about the goals you have for 2013  How you can INCORPORATE blogging into your strategy?  Is blogging the RIGHT thing for your company?
  2. 2. What is a Blog?  Started in 1994  1997 The Term Weblog was coined  1999 Blog was coined  2010 Technorati revealed that 35% of bloggers were making money from their blogs
  3. 3. The Ideal Online Cycle
  4. 4. The 4 U’s of Business Blogging Usefulto the Reader. Create Urgency. Convey Unique Ideas. Be Ultra-Specific.
  5. 5. The Purpose of the Blog Blog Draws Traffic to your Site Social Networks Promotes the Brand Shows Personality Video Provides Daily Content Attract New Customers Engage Customers0 Email Additional Promotion Tool Gives a visual to customers Use for testimonials & on blog Generate New leads Contact with existing clients Automatically send each blog Ability to personalize messages
  6. 6. Blogging Principles  Know Your Audience  Make content Attractive with Titles & Content  Write for the people but don’t forget search engines  Get to the point  Use plain language (unless its genre specific)  Write in a conversational tone, but be professional  Proofread your post
  7. 7. What Blog Should You Use?  Wordpress  Tumblr  Blogger  Posterous  Blogger  Blog.com  Typepad  Jux  Blogetry  LiveJournal
  8. 8. What to Blog About?  New products & services  Employees  Accolades in the community  Local Initiatives  Community Service  Sales, Coupons, Discounts  Solving Problems  Company Values  Community Events  Holidays  Customers
  9. 9. Monetize Your Blog  Add Affiliate links  Sell space to advertisers  Sell your products  Create contests  Have customers send in photos
  10. 10. Blogging Future 2013 & Beyond  Increase in Professional Bloggers  Increase in Corporate Brands blogging to insulate marketing  Increase in blogs for bloggers  Increase in blogs on websites  Increase in social media sharing
  11. 11. Thank You for attending Any Questions ?????? Special Thanks to:  NC A&T BEST Center  GTCC Small Business Center Contact Me:  Chisa D. Pennix-Brown, MBA  Info@LadyBizness.com  336-809-8851

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