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© 2012 Lyris | 1 |
Andrew King, Sr. Strategy Consultant, Lyris
Anatomy of the
Perfect Email Design (Part 2)
Anatomy of the Perfect Email Design
© 2012 Lyris | 3 |
Lyris Ltd – Confidential
Header
Navigation
Primary message
Footer
Secondary message
Pre-header
Anatomy ...
Pre-header
© 2013 Lyris | 5 |
Pre-header
What is it?
© 2013 Lyris | 6 |
The pre-header acts as an extension of your subject line
in many webmail, desktop and mobile email clie...
© 2012 Lyris | 7 |
“To ensure you
continue to receive our
emails, please add
XXXXX@XXXXX.com
to your address book”
“Troubl...
© 2012 Lyris | 8 |
© 2012 Lyris | 9 |
Pre-header text is an extension of your
subject line – Be creative with it
© 2013 Lyris | 10 |
Pre-Header
Key points
 Pre-header text is an extension of your subject line
 The first line of text ...
Header
Next Element Anatomy of The Perfect Email Design
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Anatomy of The Perfect Email Design (Part 2) Pre-Header

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Anatomy of the Perfect Email Design (Part 2) Pre-Header is a continuation of Anatomy of the Perfect Email Design which is a guide to marketers to design the perfect emails, that will help in more open rates, more engagement and eventually leading to better conversations.Through the medium of the presentation we want marketers to adopt the latest happenings in the email marketing arena and grow their business.Visit us at http://lyris.com/us-en/

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Anatomy of The Perfect Email Design (Part 2) Pre-Header

  1. 1. © 2012 Lyris | 1 | Andrew King, Sr. Strategy Consultant, Lyris Anatomy of the Perfect Email Design (Part 2)
  2. 2. Anatomy of the Perfect Email Design
  3. 3. © 2012 Lyris | 3 | Lyris Ltd – Confidential Header Navigation Primary message Footer Secondary message Pre-header Anatomy of the perfect email design
  4. 4. Pre-header
  5. 5. © 2013 Lyris | 5 | Pre-header What is it?
  6. 6. © 2013 Lyris | 6 | The pre-header acts as an extension of your subject line in many webmail, desktop and mobile email clients Pre-header Why is it important?
  7. 7. © 2012 Lyris | 7 | “To ensure you continue to receive our emails, please add XXXXX@XXXXX.com to your address book” “Trouble viewing this email? Click here” The most common email pre-header is…
  8. 8. © 2012 Lyris | 8 |
  9. 9. © 2012 Lyris | 9 | Pre-header text is an extension of your subject line – Be creative with it
  10. 10. © 2013 Lyris | 10 | Pre-Header Key points  Pre-header text is an extension of your subject line  The first line of text in your pre-header should be a marketing message which outlines the content of your email  Don’t delete your view online link – Place it next to or underneath your marketing message  Be creative with it – Don’t repeat your subject line
  11. 11. Header Next Element Anatomy of The Perfect Email Design

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