MASTHEAD The masthead ‘Look’ suggest that the magazine includes fashion and want people are wearing The typography used for the masthead is Serif The colour of the masthead is pink. Pink is seen as a feminine colour so it would mainly attract women as the target audience .
PEOPLE Celebrities/famous people areusually on the cover of Lookmagazines. For example in this case JenniferAniston , j-Lo and Victoria Beckham As a result this would attract theirfans to buy the magazine.
OTHER PICTURES Other pictures include clothes. For example the picture of the Highheel shoe that is linked to the caption: ‘The £15 office shoe all the celebs want!’ As a result women would want tocopy celebrities and buy the magazine.And also by this we know it’s a fashionmagazine.
COLOUR Look magazine’s usually are pink andwhite. For instance the cover lines are whiteand the masthead is pink. As a result Pink is seen as a femininecolour that would mainly attract women.And white matches well with pink. Such as white stands out well on pink.
FONT The font used for the coverlines are bold / San Serif. For example ‘The hottestcelebrity news!’ ( the cover linemain article) Therefore, this stands outand attracts more attention.
WORDS This Look magazine uses Hyperbolicwords. Such as ‘HOTTEST’ used in thecover lines main article is in capitals. This isto use words to grab the readers attention. The magazine also uses words that arerelated to genre of the magazine. Forexample ‘ Celebrity News!’ and ‘Glossyhigh street fashion weekly’.Therefore, reader will know it’s a celebrityfashion magazine.
MAGAZINE RESEARCH Launch date of magazine? Launched February 2007 Target audience? Look is a glossy high street fashion and celebrity weekly magazine for women (18-30) Content? It focuses on affordable fashion, high street shopping advice, celebrity style and news, and real lifestories. Price? 1.80 Frequency? Weekly Circulation? 300,161 Readership? 523,000 Number of pages? About 125 Typical adverts? Mainly clothes adverts such as River Island, Dorothy Perkins and make up adverts forexample Max Factor, Barry M, Rimmel London and also hair advert for instance Toni and Guy. Multi- platform? Online. I think online helps promotes the magazine more for a wider range of readers. www.ipcadvertising .com/ipc-brands/look Wikipedia
DEMOGRAPHIC AND PSYCHOGRAPHIC The magazine is Demographically aimed at well paid women thatcan afford the latest fashion and aged between 18-30. Mainly targetedat urban city employees. The magazine psychographically targeted at mainstreamers thatwant to follow the new fashion tread and want to copy want celebsare wearing.
Magazine Language Feature Purpose/ EffectNintendo The people- For instance in this case the To attract Nintendo fans as their favorite game characters character maybe on the front cover or it maybe a game they are playing.Nintendo Persuasive and Hyperbolic words- In this Attracts the reader as the word ‘world case ‘world exclusive’ makes the magazine seem worth buying and important. It makes the readers feel apart of the magazine and the rest of the world. And the word exclusive makes the readers think they are getting something extra.Look Celebrity endorsement- For instance Her fans would buy the magazine. Cheryl ColeLook Persuasive and Hyperbolic- ‘Britain’s best ‘ Best selling’ makes the reader’s feel its selling fashion weekly’ worth buying. ‘ Fashion weekly’ lets the readers know the genre is fashion that comes out weekly. ‘best’ is also a hyperbolic word that grabs the reader’s attention.Company People- Good looking model The reader would buy the magazine to find out how to look as attractive.