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Studie zum Thema Essen im Urlaub

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Denn wie eine aktuelle Studie* der L’TUR Tourismus AG zeigt, ist neun von zehn Bundesbürgern gutes Essen in den Ferien wichtig. Fast 40 Prozent sagen sogar, dass das leibliche Wohl bei der Wahl ihres Reiseziels eine entscheidende Rolle spielt.

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Studie zum Thema Essen im Urlaub

  1. 1. STUDIE ZUM THEMA ESSEN IM URLAUB
  2. 2. HINTERGRUND  Die Studie wurde als Online Panel von der media control GmbH erhoben  Für die aktuelle Erhebung wurden 1.276 Verbraucher im Alter zwischen 14 und 60 Jahren befragt
  3. 3. # 1: IST IHNEN GUTES ESSEN IM URLAUB WICHTIG? EINFACHANTWORT. BASIS: ALLE BEFRAGTEN © 2015 media control GmbH© 2015 media control GmbH © 2016 media control GmbH FACEBOOK TWITTER 63,09% 32,04% 4,87% Ja Ja, sehr sogar Nein 65,41% 31,35% 3,24% 60,90% 32,69% 6,41%
  4. 4. # 2: WELCHES VERPFLEGUNGSART BEVORZUGEN SIE IM URLAUB? EINFACHANTWORT. BASIS: ALLE BEFRAGTEN © 2015 media control GmbH© 2015 media control GmbH © 2016 media control GmbH FACEBOOK TWITTER 23,24 32,21% 44,55% Ich buche in der Regel All Inclusive, da bin ich beim Essen rund um gut versorgt und muss mir keine Gedanken machen. Ich buche in der Regel Halbpension. So bietet sich die Möglichkeit für den einen oder anderen Restaurantbesuch. Ich buche Übernachtung mit Frühstück. So bin ich ungebunden und kann essen, was und wo ich möchte. 23,23% 30,96 45,81% 23,24% 33,52 43,24%
  5. 5. # 3: HAT DIE KÜCHE IM JEWEILIGEN LAND EINFLUSS AUF DIE WAHL IHRES REISEZIELS? EINFACHANTWORT. BASIS: ALLE BEFRAGTEN © 2016 media control GmbH 8,21% 29,27% 62,52% Ja, beim Essen experimentiere ich ungern Ja, weil ich gerne Neues ausprobiere Nein, das hat keinen Einfluss. Ich bin flexibel. 7,79% 29,87% 62,34% 8,65% 28,65% 62,70%
  6. 6. # 4: WAS MÖCHTEN SIE IM URLAUB ESSEN? EINFACHANTWORT. BASIS: ALLE BEFRAGTEN © 2016 media control GmbH 4,32% 14,59% 40,54% 40,55 3,90% 15,58% 30,52% 50,00% 4,11% 15,10% 35,44% 45,35 Es ist mir wichtig, dass es am Buffet oder im Restaurant deutsche Speisen gibt. Mediterrane und internationale Gerichte, die ich von zuhause kenne. Mir ist das egal, hauptsache es schmeckt. Ich möchte hauptsächlich die landestypische Küche kennenlernen. Gesamt Frauen Männer
  7. 7. # 5: WELCHE URLAUBSKÜCHE MÖGEN SIE AM LIEBSTEN? EINFACHANTWORT. BASIS: ALLE BEFRAGTEN © 2016 media control GmbH 35,76% 19,55% 18,14% 12,05% 6,29% 5,56% 2,65% 38,96% 14,93% 19,48% 11,69% 4,55% 7,79% 2,60% 32,43% 24,33 16,76% 12,43% 8,11% 3,24% 2,70% 0% 5% 10% 15% 20% 25% 30% 35% 40% Italienisch Griechisch Asiatisch Spanisch Französisch Türkisch Portugiesisch Gesamt Frauen Männer

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