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Six SEO Priciples for High Performance Sales


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Six SEO Priciples for High Performance Sales

  1. 1. Six SEO Principles for High Performance Sales Websites Kris Erickson BU Media School [email_address]
  2. 2. 1. In SEO: Text rules, visuals drool
  3. 3. 2. Keyword research should drive design <ul><li>URL Selection! </li></ul><ul><li> </li></ul><ul><li>Not </li></ul><ul><li> </li></ul>
  4. 4. 3. There’s no such thing as too specific <ul><li>Treehouses </li></ul><ul><li>Specialty treehouses </li></ul><ul><li>Eco-friendly treehouses </li></ul><ul><li>Buy specialty treehouses </li></ul><ul><li>Buy specialty treehouses in london </li></ul>
  5. 5. 4. Never miss an opportunity to use a keyword <ul><li>About our treehouses </li></ul><ul><li>Not </li></ul><ul><li>About Us </li></ul><ul><li> </li></ul><ul><li> /fishponds </li></ul><ul><li> /shops-in-london </li></ul>
  6. 6. 5. Content should connect visitors with products <ul><li>Typical ‘buying keyword terms’ </li></ul><ul><li>Review </li></ul><ul><li>Deal </li></ul><ul><li>Specifications NOT </li></ul><ul><li>Sale </li></ul><ul><li>Comparison </li></ul><ul><li>Pre-order </li></ul>What I think about… Top 10 reasons why… Funniest pictures of…
  7. 7. 6. Find out what you rank for and keep working <ul><li>If you rank on page two for a key phrase you can rank on page one. Get more links. </li></ul><ul><li>If you rank for ‘review of product-name X’ you can rank for ‘review of product-name Y’. </li></ul><ul><li>Each product is a preview , review , specifications , comparison , and buy-it-now page. </li></ul>
  8. 8. In Summary: <ul><li>Put yourself in the mind of a customer who’s never heard of you. </li></ul><ul><li>Develop 4-5 key phrases for products you want to promote. </li></ul><ul><li>Repeat these in URL, content, navigation and title tags. </li></ul><ul><li>Use analytics to track successful keywords, identify new keywords, and improve conversion. </li></ul>