ADD SOCIAL MEDIA. INCREASE AUDIENCE ENGAGEMENT. IMPROVE ROI.
5 Ways to Ensure Your Brand Gets Noticed
2Mass Relevance | Social Sponsorship For Brands
BE MORE THAN JUST A LOGO.
BE PART OF THE EXPERIENCE.
Sponsorships are a valuable way to connect with
your target audience. But it’s hard to stand out when
so many other brands are also participating. And
exceedingly low impact.
The solution: integrate social experiences into your
sponsorship efforts. Doing so will give you greater
exposure and boost your sponsorship ROI.
Add social media. Increase audience
engagement. Improve ROI.
DO MORE WITH
3Mass Relevance | Social Sponsorship For Brands
SOCIAL MEDIA VS. TRADITIONAL SPONSORSHIP TACTICS
Banner ads have only
a 0.1% CTR in the U.S.
80% of consumers skip
33% of display ads
brands pay for are
never even shown prefer to engage with
a social brandYOUR
4Mass Relevance | Social Sponsorship For Brands
While many consumers struggle to recall who sponsored a game, show
or site, they remember the brands that offered memorable experiences.
Girls. To promote their home
savvy millennial audience around the show’s second season premiere.
apartments. In response, thousands of pictures were posted to the sponsored
experience via Instagram and Facebook — all in the hopes of winning a year’s
By becoming part of the experience the retailer inspired viewers to share something
about themselves. In smartly putting the focus on viewers, and not their product or
felt genuine (and not at all like advertising).
BEST PRACTICE EXAMPLE
URBAN OUTFITTERS SPONSORS HBO’S GIRLS
5Mass Relevance | Social Sponsorship For Brands
Keep reading for fresh ways to engage fans and followers like
GET IDEAS, GET STARTED.
The Six Advantages of Social Sponsorships
ATTRACTS MORE ATTENTION
INCREASES REACH AND AMPLIFICATION
SPANS MULTIPLE CHANNELS
6Mass Relevance | Social Sponsorship For Brands
7Mass Relevance | Social Sponsorship For Brands
Branded hashtags are an ideal way to add depth
to live events.
• Elevate your participation by actively engaging
viewers during a live broadcast
• This interaction closes the gap between
the audience and your brand
Instead, inspire them to share something
DURING ON-AIR BROADCASTS
8Mass Relevance | Social Sponsorship For Brands
Start by incorporating a Leaderboard or Tweet
Q&A into the experience.
• Keep the audience returning with unique content
• Incorporate relevant Facebook posts, Tweets and
images from your brand — not just the show
ENCOURAGE WORD OF MOUTH
WITH A TV SHOW’S WEBSITE
9Mass Relevance | Social Sponsorship For Brands
Engage with the audience online or through the
• Spotlight Tweets, Instagram photos, Facebook
posts or Vine videos
• Display this content natively within the
LET FANS SHOW THEIR SPIRIT
THROUGHOUT SPORTING EVENTS
10Mass Relevance | Social Sponsorship For Brands
Draw audiences in by showing what’s trending
in real time.
• Add a dynamic new level to your sponsorship
by monitoring the speed of entertainment news
• Lower the barrier for fans to create and share
content around the event
TRACK THE LATEST BUZZ
ON AN EVENT WEBSITETweet about the awards:
Juan should winbest actor. Just sayin’
Vote for ‘Shortie’
AWARDS NOMINEES EVENTS RULES ABOUT
M THE RED CARPET
S O C I A L C H AT T E R
OMG! Kristen’sdress is so gorgeous!#MAwardsNite
11Mass Relevance | Social Sponsorship For Brands
Invite readers to express themselves by taking part
in a contest.
• Drive conversations between the brand and
• Leverage display ads natively within
INSPIRE PEOPLE TO GET CREATIVE
VIA A PUBLISHER’S WEBSITE
12Mass Relevance | Social Sponsorship For Brands
As traditional sponsorships become more crowded — and offer less impact —
provides companies with numerous opportunities to truly own marquee events,
in ways that are meaningful and relevant to both audiences and brands.
By supplementing your sponsorship agreements with highly participatory social
associate you with the experience you created. As a result, you can take credit for
a wholly unique experience while winning over those who interact with it.
THE BOTTOM LINE:
13Mass Relevance | Social Sponsorship For Brands
For more on how to augment your sponsorships
with social media, contact Mass Relevance today.
(888) 330 6441
800 Brazos Street, Suite 340
Austin, TX 78701
Mass Relevance helps brands, media, and agencies
get more from their social media efforts by building
social experiences into their marketing strategy.
The Mass Relevance SaaS platform is leveraged
to create real-time consumer engagement by
content from any social network to any digital
property — TV, web, mobile, or jumbotron.
REQUEST A DEMO