Dell in Second Life Laura P. Thomas Corporate Content Manager DELL CONFIDENTIAL
Why Did Dell Come to SL? DELL CONFIDENTIAL
November 14, 2007 DELL CONFIDENTIAL
Integration DELL CONFIDENTIAL In the country selector of the dell.com home page Or directly at dell.com/secondlife From th...
Events Drive Traffic DELL CONFIDENTIAL
Self-Service Seminar <ul><li>Promoted in SL Educational Events Listing </li></ul>DELL CONFIDENTIAL
Earth Day <ul><li>Designed to promote RL Plant a Tree for Me program </li></ul><ul><li>Free virtual trees became controver...
Movie Co-Promotion DELL CONFIDENTIAL
Product Launch DELL CONFIDENTIAL
But, You Need More DELL CONFIDENTIAL
Interaction is Key <ul><li>Visitors told us they wanted: </li></ul><ul><ul><li>To see Dell employees there between events ...
Office Hours DELL CONFIDENTIAL
What’s Next <ul><li>Continue to expand number of Dell employees in-world </li></ul><ul><li>Search for more ways to bring a...
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Dell in Second Life

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Presentation by Laura Thomas/Pyrrha Dell for the vBusiness Expo on April 26, 2008.

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Dell in Second Life

  1. 1. Dell in Second Life Laura P. Thomas Corporate Content Manager DELL CONFIDENTIAL
  2. 2. Why Did Dell Come to SL? DELL CONFIDENTIAL
  3. 3. November 14, 2007 DELL CONFIDENTIAL
  4. 4. Integration DELL CONFIDENTIAL In the country selector of the dell.com home page Or directly at dell.com/secondlife From there, you can teleport directly if you are already a resident, or you can start the process to open a new Second Life account.
  5. 5. Events Drive Traffic DELL CONFIDENTIAL
  6. 6. Self-Service Seminar <ul><li>Promoted in SL Educational Events Listing </li></ul>DELL CONFIDENTIAL
  7. 7. Earth Day <ul><li>Designed to promote RL Plant a Tree for Me program </li></ul><ul><li>Free virtual trees became controversial </li></ul><ul><li>Best-attended event to date </li></ul>DELL CONFIDENTIAL
  8. 8. Movie Co-Promotion DELL CONFIDENTIAL
  9. 9. Product Launch DELL CONFIDENTIAL
  10. 10. But, You Need More DELL CONFIDENTIAL
  11. 11. Interaction is Key <ul><li>Visitors told us they wanted: </li></ul><ul><ul><li>To see Dell employees there between events </li></ul></ul><ul><ul><li>To have more to do than purchase a computer </li></ul></ul>DELL CONFIDENTIAL
  12. 12. Office Hours DELL CONFIDENTIAL
  13. 13. What’s Next <ul><li>Continue to expand number of Dell employees in-world </li></ul><ul><li>Search for more ways to bring activities to the site – try to make Second Life become second nature when marketing teams plan events around Dell </li></ul>DELL CONFIDENTIAL

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