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Prado Launches Logos PR Agency in Miami
Boutique Agency Connects Clients with U.S. Hispanic and Latin America Audiences
MIAMI, FL -- October 13, 2010 – After many years working in the communications industry and recognizing a unique opportunity to further help clients connect with U.S. Hispanic and Latin American consumers, Silvia Prado launched Logos PR Inc. The small, yet agile, public relations and communications firm is focused on utilizing newer technologies which can be more targeted, cost-effective and efficient to cater to this growing and dynamic market.
Logos PR (http://logos-pr.com) is a results-driven agency specialized in the Hispanic and Latin America media markets. The firm develops integrated communications programs drawing from a broad range of disciplines including public relations consulting and strategy, branding and advertising, PR 2.0 - online and social media, media relations, events and promotional support. Logos PR helps clients in a variety of industries expand their brand awareness, reach new audiences and broaden their client base via focused communications campaigns.
“There are 937 million people living in the Americas*, half of which are internet users. Latin America alone is home to 500 million people and usage is growing rapidly, outpacing that of many of the developed nations. Similar trends are seen among U.S. Hispanics, who now surpass 50 million people and have overtaken African-Americans as the number one minority in the U.S. With these figures, it is no wonder that Latin America and U.S. Hispanic audiences pose such a great opportunity for companies who are trying to find new and more effective ways to reach them,” said Silvia Prado, Managing Partner for Logos PR.
“At Logos PR, we pride ourselves in working closely with each customer to understand their business and communications objectives in order to build strategic, value-driven and creative campaigns, utilizing a mix of traditional and new media strategies, that maximize visibility and results.”
About Silvia Prado:
Silvia is a bilingual and multicultural communications professional with vast experience working with clients across multiple industries in Florida, Latin America, the Caribbean and the U.S. Hispanic market. Having worked for various companies including HBO Latin America, Cisneros Group of Companies, SouthFlorida CEO Magazine, Televisa Publishing+Digital and Marketwire, Silvia brings a unique professional background that combines business development, multicultural advertising and public relations, with an emphasis in the Hispanic and Latin America media market and a strong focus on incorporating new media and digital technologies, such as Spanish SEO and social media.
She is a Board Member of the Miami Chapter of the Public Relations Society of America and Leadership Chair of the Hispanic Market Committee which is responsible for educational outreach programs. She is actively involved with various organizations including the Social Media Club of South Florida, Miami Marketers, the Association of Hispanic Advertising Agencies, and the Organization of Women in International Trade (OWIT-South Florida), among others. Silvia holds a Bachelor of Science in Management and International Business from the University of Louisville, KY.
* Includes: North, Central and South America, as well as the Caribbean
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