Arundhati Singh - LOGIN Conference 2012


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Arundhati Singh - Monetizing Digital Goods With Google Wallet - LOGIN Conference 2012 - 9/26/2012

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  • It’s clear that consumers value safety and convenience when shopping online. 37% percent of payment services users say it’s safer to not provide card info and 25% say that it’s more convenient than re-entering credit card information.(Note: July 2007, n=3,600 with PayPal, Google Checkout or Bill Me Later accounts. Source: JupiterResearch and Ipsos Insight as cited by USA Today, November 12, 2007. Reasons that US Adult Online Buyers Use Payment Services Instead of Credit Cards)
  • See full details in the appendix
  • Graphicly is another example of strong conversion with Google Wallet.Graphicly has an average sales price of between $1 and $2, and since switching to Google Wallet, margins have improved by $0.22 on each sale. Their net revenue doubled shortly after they started using the Google solution. This can be partly traced according to Graphiclyto the app's sales conversion rate improving by 5% after integrating Google’s API. (source)
  • Arundhati Singh - LOGIN Conference 2012

    1. 1. Monetizing Digital Goods with Google Wallet Arundhati Singh Product Manager, Google
    2. 2. Google Wallet securely stores users’ information in the cloud Payments, offers, loyalty and more Google Confidential and Proprietary 2
    3. 3. Google Wallet powers transactions at scale Google Confidential and Proprietary 3
    4. 4. Conversion is driven by content…Conversion rate varies for services, content, games, apps, digital goods Google Confidential and Proprietary 4
    5. 5. …and by reducing friction in the purchase experience 3X conversion rate for streamlined purchases Google Confidential and Proprietary 5
    6. 6. Monetization Best Practices• Price matrix• Geolocate users• Native language & currency purchase flows• Scale bonus items• Subscription business models• Gifting Google Confidential and Proprietary 6
    7. 7. More information• Developer docs –• Create an account –• Follow our blog – Google Confidential and Proprietary 7
    8. 8. Appendix Google Confidential and Proprietary 8
    9. 9. Buyers want fast and trusted online payment options The top reason that U.S. buyers use online payment options such as Google Wallet is so they don’t have to enter their credit card Reasons that US Adult Online Buyers Use Payment Services Instead of Credit CardsSource: eMarketer 2007 Google Confidential and Proprietary 9
    10. 10. Payment API Workflow Overview Google Confidential and Proprietary 10
    11. 11. International Support18 Seller Countries9 Seller Currencies USD – US Dollar CAD - Canadian Dollar GBP - British Pound EUR - Euro AUD - Australian Dollar JPY - Japanese Yen DKK - Danish Krone NOK - Norwegian Krone SEK - Swedish Krone Google Confidential and Proprietary
    12. 12. Success Study: improved conversion & marginsafter integrating Google WalletAbout Graphicly: Digital comic readerand community platformDate implemented: July 2011Results:• 10%-22% more revenue per sale• Conversion rate improved 5%• Net revenue doubled Google Confidential and Proprietary 12