Flashpoint Dig Ievangelist Brochure

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Flashpoint Dig Ievangelist Brochure

  1. 1. “THE ONE SET OF SKILLS THAT EVERY BUSINESS IN AMERICA WILL NEED FOR THE NEXT 10 YEARS.” CYBER TRAINING PROGRAM 8 & 16 WEEK SESSIONS AVAILABLE
  2. 2. WHO, WHER E & W H E N ? Flashpoint, The Academy of Media Arts and Sciences, is the largest digital media college in the United States focusing exclusively on the technologies of tomorrow and it’s located right next to City Hall in the Loop. Starting in April, Flashpoint will offer eight and sixteen week courses (on Fridays and Saturdays) for a limited number of adult learners preparing them to become Digievangelists and leaders in the digital revolution. W HAT’S A DIG I E VA N G E L I S T ? Not a geek. Not a techy. A Digievangelist is a good writer and communicator who’s also the “go-to” person in every organization to get “your story and your stuff” on the Web. Skilled in texting, tweeting, blogging, social networking, wikis, instant messaging, yelping, viral everything and much more. Trained in the many powerful business and marketing uses of the Internet including customer acquisition, surveys & management; community, traffic & brand building; e-commerce & key word strategies; and even SEM and SEO basics. Comfortable with web metrics, real-time search, augmented reality, video in print, and whatever else tomorrow brings. WH Y ? Flashpoint Academy is participating in Mayor Daley’s Chicago Career Tech retraining program. We are focusing exclusively on helping a talented group of serious adults learn the new skills, tools and technologies that EVERY business and corporation will need for the next decade. And we have developed short, effective and focused programs to train adults who are already effective writers and communicators in just the crucial skills needed to join the digital revolution. Every single company in America is already concerned about the essential migration of their media and marketing to the Internet, but millions of these companies don’t have the people, the expertise or the ability to make it happen without help. And that help can come from you. The Web is the new front door for businesses, but they’ve got to be there to participate and they need to hire employees (or consultants) right now to help make sure that they aren’t left behind.
  3. 3. COURSE OFFERINGS 8 WEEK PROGRAM WEB MARKETING TOOLS OF THE TRADE Application Programming Interfaces (twitter, flickr, facebook and myspace) / Social Bookmarking & Social Sharing / Web ROI Tracking Tools (Google Analytics) FOCUSED DISCIPLINES Finding Your Consumer Base Through Social Media / Developing a Brand in Digital Media / Understanding the Digital Consumer SUPPORTING STUDIES Oral Presentation Skills / Business Communications: Retooling for the 21st Century Internet Vocabulary COST: $2,500 16 WEEK PROGRAM WEB MARKETING TOOLS OF THE TRADE Application Programming Interfaces (twitter, flickr, facebook, and myspace) / Social Bookmarking & Social Sharing / Web ROI Tracking Tools (Google Analytics) / New Media Marketing (YouTube, Augmented Reality, Second Life) / Search Engine Optimization FOCUSED DISCIPLINES Finding Your Consumer Base Through Social Media / Developing a Brand in Digital Media / Understanding the Digital Consumer / Tracking the Effectiveness of Your Digital Marketing SUPPORTING STUDIES Digital Presentation Skills / Business Communications: Retooling For the 21st Century Internet Vocabulary / Inside and Out Corporate Communications: Running Meetings Virtually COST: $5,000
  4. 4. F R E Q U E N T LY A S K E D QUESTIONS DO I NEED A TECHNOLOGY BACKGROUND? No. A college degree would be helpful and some actual work experience is desirable, but all of the training in these programs is “pro-consumer” level training, not technical training. These are NOT programs in web design or website construction, etc. HOW MANY HOURS A WEEK ARE THE PROGRAMS? The programs will be held on Fridays and Saturdays each week and the sessions on each of the two days will be between 6 and 8 hours. DO I NEED TO BUY ANY EQUIPMENT? No. A laptop would be helpful as would having a computer at home connected to the Internet, but all the online training will be on computers already installed in Flashpoint Academy labs and classrooms. WHAT SHOULD I EXPECT FROM THE PROGRAM(S)? If you work hard and invest the necessary additional research and exploration time on your own, you will complete the program(s) with a set of basic digital marketing skills that will offer real and immediate value to large and small businesses everywhere. Combined with your prior training and education, these program(s) should enhance your resume and make you a more attractive candidate for employment.

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