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Test 1080

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HD Testing for Mobile Apps
Our cloud-based testing solution enables app-developers to off-load most of their testing work to our servers
so that they can focus on developing the functionalities of their app. Our solution will help them develop
high quality apps at a fraction of the cost. It can automatically find app-crashes, UI issues, performance issues,
energy-consumption issues, data leaks and much more. We are also looking to partner with app stores by
providing an automated solution for quality control of the apps that are published at their stores.

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Test 1080

  1. 1. © Copyright Lean LaunchPad Singapore. All Rights Reserved. 1 Test1080 – LLP An automated testing solution that lets you deliver high quality Android apps, at a fraction of today’s cost and effort!
  2. 2. © Copyright Lean LaunchPad Singapore. All Rights Reserved. 2 Short Video
  3. 3. © Copyright Lean LaunchPad Singapore. All Rights Reserved. Team - Test1080 3 Prof. Abhik Roychoudhury [Advisor] 15 years Software Testing Research Experience Dr. Abhijeet Banerjee [CEO] PhD in Software Testing Aditya Swami [Business Dev] Worked at Citi & Accenture Rika Matsui[Business Dev] Manager, Rakutan Kris Childress [Mentor] National University of Singapore's Enterprise Incubator
  4. 4. © Copyright Lean LaunchPad Singapore. All Rights Reserved. Key Pain Points 4 Bugs cause loss of sales and reputation Debugging is time consuming and expensive Testing requires time, skill and elaborate Setup
  5. 5. © Copyright Lean LaunchPad Singapore. All Rights Reserved. Our Solution 5 Upload App Choose Devices/Tests Receive Bug Reports Mobile app testing - as easy as drag-and-drop
  6. 6. © Copyright Lean LaunchPad Singapore. All Rights Reserved. Automated App Model Generation Systematic Model Exploration Simultaneously Test Multiple Device Cloud-based testing solution Less developer effort Fewer defects are missed Less time required Less setup needed Value Proposition
  7. 7. © Copyright Lean LaunchPad Singapore. All Rights Reserved. INITIAL BMC 7 Partners Activities Resources Value Relationship Customer Channels Cost Revenue Few hundred dollars per month, per user . . . . . . . . . . . . . . . Parallel Automated Automated
  8. 8. © Copyright Lean LaunchPad Singapore. All Rights Reserved. 8 Customer Discovery 39 Interviewees 31 Companies from [note - we were allowed to stop interviews & move to surveys in week 7]
  9. 9. © Copyright Lean LaunchPad Singapore. All Rights Reserved. FINAL BMC 9 Partners Activities Resources Value Relationship Customer Channels Cost Revenue Few hundred dollars per month, per user . . . . . . . . . . . . . . . Parallel Automated Automated
  10. 10. © Copyright Lean LaunchPad Singapore. All Rights Reserved. Key Lessons Learnt 10 Customer Validation is necessary. There may be more uses to your technologies than originally thought Clearly Identify your beachhead market Identify key decision makers in the organization Clearly, Identify your product- market fit
  11. 11. © Copyright Lean LaunchPad Singapore. All Rights Reserved. Expensive to test (20- 30%) and requires extensive setup UI testing & Crash Testing High demand for Automation needed for larger projects (enterprise apps) Fragmentation Platform (device + OS) Key Insights – Automated Android App Testing TechnologyBusiness Costs can be passed to Customers. Testing service can be line item Mission critical apps care a lot more about quality App Stores may be key partners. We can provide certification for “healthy apps”
  12. 12. © Copyright Lean LaunchPad Singapore. All Rights Reserved. BEACH HEAD MARKET & SIZE (USD) 12 B – 21B Estimated from data on Statista, SavvyApps, CapeGemini 9B – 21B56B167B 5B 18B Spending on App Development Spending on Testing Market for Automated Testing Beachhead Market [Medium Enterprise Developing Apps]
  13. 13. © Copyright Lean LaunchPad Singapore. All Rights Reserved. x More Automated Less Comprehensive In-house QA team More Comprehensive Less Automated 13 Test1080 *size of circle: Cost of Solution COMPETITION Universities
  14. 14. © Copyright Lean LaunchPad Singapore. All Rights Reserved. Pay-per-Use Developer uploads app and chooses devices, testing type. Charges based on estimated device time usage. Continuous Testing Developer provides access to their source-code. Changes to code trigger testing. Lowest waiting-times. Business Model 14
  15. 15. © Copyright Lean LaunchPad Singapore. All Rights Reserved. Looking Forward 15 In 4 Months Alpha Testing Work with our early adopters to improve the solution In 12 Months Beta Testing Provide solution to beachhead market, revenue expected In 18 Months Expansion Partner with app stores to reach larger customer base

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